2022
0
Italy Beauty and Personal Care Retailing Market Report 2022
2022-03-24T03:07:57+00:00
OX1101273
1095
149333
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
“Still primarily store-based, the beauty and personal care retailing sector was significantly affected by the COVID-19 pandemic in 2020 but managed to claw back most of the losses in spending…

Italy Beauty and Personal Care Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“Still primarily store-based, the beauty and personal care retailing sector was significantly affected by the COVID-19 pandemic in 2020 but managed to claw back most of the losses in spending in 2021. The growing cost of living crisis will place a greater focus on price and value during the next 12 months but in the longer term we expect to see specialist retailers steadily shifting the role of their stores from a point of sale to a point of experience. This will make stores go-to destinations through enhanced in-store experiences as well as an integrated part of their omnichannel platform, offering click-and-collect, reserve and collect and ship from store services. With the trend towards natural beauty and wearing less make-up, there are also opportunities for retailers to expand their offers in the areas of clean beauty and sustainable products.”
– Michael Oliver, Senior Retail Analyst

This Report looks at the following areas:

  • The likely impact of the impending cost of living crisis on the beauty and personal care retailing sector
  • How people shop for beauty and personal care products and which retailers they use
  • The winners and losers in the beauty and personal care retailing sector since the start of the COVID-19 outbreak
  • How behaviours of beauty and personal care shoppers have changed compared to before the pandemic
  • The growth of the online channel within the beauty and personal care category and specifically the gains made by this channel since the pandemic began.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Figure 1: Italy: short, medium and long term impact of COVID-19 on BPC retailing, 2022
        • Areas covered in this Report
        • Executive Summary

            • The market
              • Market size and forecast
                • Figure 2: Italy: trends in total consumer spending and consumer spending on personal care goods and services, 2016-21
              • Retail sector size and forecast
                • Figure 3: Italy: trends in beauty and personal care specialists’ sales vs all retail sales, 2016-21
              • Channels to market
                • The consumer
                  • Beauty and personal care products purchased
                    • Figure 4: Italy: beauty and personal care products purchased in the last 12 months, 2019-21
                  • Online and in-store shopping for BPC products
                    • Figure 5: Italy: how people have shopped for beauty/personal care products in the last 12 months, by broad channel, 2021
                  • Where beauty and personal care products are purchased
                    • Figure 6: Italy: where beauty and personal care products have been purchased in last 12 months, 2019-21
                  • Attitudes to innovations in BPC
                    • Figure 7: Italy: attitudes to innovations in BPC retailing, 2021
                  • Companies and brands
                    • Leading players
                      • Market shares
                        • Figure 8: Italy: leading beauty specialists: shares of all personal care spending, 2016-20
                      • Online
                      • Issues and Insights

                        • How can BPC retailers respond to the cost of living crisis?
                          • Crisis places even more focus on value
                            • Finances of many Italian households are under pressure…
                              • …but not all households are struggling
                                • Inflation is on the rise
                                  • Be transparent
                                    • Refillables for improved value and environmental benefits
                                      • Smaller packs – as long as they are sustainable
                                        • More own-label products
                                          • Subscription opportunity?
                                            • Tap into the desire for consumers to treat themselves
                                              • How can BPC retailers tempt consumers back into stores in a post-COVID environment?
                                                • Despite online growth, BPC retailing is still primarily a store-based activity
                                                  • Re-imagining the in-store experience
                                                    • Spotlight eco and ethical commitments
                                                      • Utilise technology at every touchpoint
                                                        • How can BPC retailers diversify their offer in the future?
                                                          • Intensifying competition drives demand to diversify
                                                            • Clean beauty
                                                              • Blurring the lines between pharmaceuticals and cosmetics
                                                                • Social commerce
                                                                  • Nail care
                                                                    • Marketplaces enable larger product assortments – an ‘Amazon-beater’?
                                                                      • Preloved cosmetics offer hygiene, value and eco benefits
                                                                        • NFTs could take loyalty schemes to the next level
                                                                        • The Market

                                                                          • Market size and performance
                                                                            • Figure 9: Italy: consumer spending on beauty and personal care (including VAT), 2016-21
                                                                          • Retail sector size and forecast
                                                                            • Figure 10: Italy: beauty and personal care retailers’ sales (excluding VAT), 2016-21
                                                                            • Figure 11: Italy: beauty and personal care retailers’ sales, Forecasts, excluding VAT, 2021-23
                                                                          • Channels to market
                                                                            • Supermarkets and online pureplayers benefit from pandemic
                                                                              • Shift towards online channel continues
                                                                                • Figure 12: Italy: where beauty and personal care products have been bought in-store or online in last 12 months, 2019-21
                                                                            • Market Drivers

                                                                              • The Italian economy: disrupted by COVID but recovering
                                                                                • Figure 13: Italy: key economic data and projections, 2019-23
                                                                                • Figure 14: Italy: financial impact of the COVID-19 pandemic, 2021
                                                                              • Inflation
                                                                                • Figure 15: Italy: consumer prices * of personal care items, annual % change, 2016-21
                                                                                • Figure 16: Italy: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                                                                • Figure 17: Italy: issues affecting consumers over the last two months, 2021 and 2022
                                                                              • Retail sales trends
                                                                                • Figure 18: Italy: year-on-year retail sales volume growth, 2019-21
                                                                              • Consumer confidence falters after recovery
                                                                                • Figure 19: Italy: trends in levels of consumer confidence*, 2020-21
                                                                              • General trends impacting on retailing
                                                                                • Figure 20: Italy: changes in spending habits since the start of the outbreak, 2020-21
                                                                                • Figure 21: Italy: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                                                                • Figure 22: Italy: changes to spending habits relating to beauty products and toiletries as a result of the COVID-19 pandemic, 2020-21‎
                                                                              • Beauty trends
                                                                                • Figure 23: Italy: behaviours around use of make-up in the past six months, 2021
                                                                                • Figure 24: Italy: further selected behaviours around the use of make-up in the past six months, 2021
                                                                                • Figure 25: Italy: most important areas for beauty/grooming brands and companies to take responsibility in, 2021
                                                                                • Figure 26: Italy: beauty and grooming behaviours*, 2021
                                                                            • The Consumer

                                                                              • Beauty and personal care products purchased
                                                                                  • Figure 27: Italy: beauty and personal care products purchased in the last 12 months, 2019-21
                                                                                • Women dominate purchasing of BPC products
                                                                                    • Figure 28: Italy: beauty and personal care products purchased in the last 12 months, by age and gender, 2021
                                                                                  • Online and in-store shopping for BPC products
                                                                                    • Figure 29: Italy: how people have shopped for beauty/personal care products in the last 12 months, by broad channel, 2021
                                                                                    • Figure 30: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel, 2020-21
                                                                                    • Figure 31: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel and by gender, 2021
                                                                                    • Figure 32: Italy: how people have shopped for beauty/personal care products in the last 12 months, by detailed channel and by age, 2021
                                                                                    • Figure 33: Italy: BPC purchasing groups, 2021
                                                                                    • Figure 34: Italy: how people have shopped for beauty/personal care products in the last 12 months, by beauty and personal care products purchased in the last 12 months, 2021
                                                                                  • Where beauty and personal care products are purchased
                                                                                      • Figure 35: Italy: where beauty and personal care products have been purchased in last 12 months, 2019-21
                                                                                      • Figure 36: Italy: where beauty and personal care products have been purchased in last 12 months, by gender and age, 2021
                                                                                      • Figure 37: Italy: where beauty and personal care products have been purchased in last 12 months, by BPC products purchased in last 12 months, 2021
                                                                                      • Figure 38: Italy: where beauty and personal care products have been purchased in last 12 months, by how people have shopped for beauty/personal care products in the last 12 months, 2021
                                                                                      • Figure 39: Italy: where beauty and personal care products have been purchased in last 12 months, by where beauty and personal care products have been purchased in last 12 months*, 2021
                                                                                    • Attitudes to innovations in BPC
                                                                                      • Consumers would like more action on sustainability
                                                                                        • Real-time stock checking promises consumer and operational benefits
                                                                                          • Touch-free is one of the legacies of the pandemic
                                                                                            • Scope for more personalised services as role of stores shifts
                                                                                              • Online services help to add value to the core retail proposition
                                                                                                • Figure 40: Italy: attitudes to innovations in BPC retailing, 2021
                                                                                              • Women with school-age children particularly attracted to online beauty consultations
                                                                                                • Figure 41: Italy: attitudes to innovations in BPC retailing, by age and gender, 2021
                                                                                              • Beauty product buyers show most interest in innovations, particularly online services
                                                                                                • Figure 42: Italy: attitudes to innovations in BPC retailing, by BPC products purchased in last 12 months, 2021
                                                                                              • Online BPC shoppers most open to innovations
                                                                                                  • Figure 43: Italy: attitudes to innovations in BPC retailing, by how people have shopped for beauty/personal care products in the last 12 months, 2021
                                                                                                • Sustainability innovations significantly more important to shoppers of leading beauty/perfumery retailers
                                                                                                  • Figure 44: Italy: attitudes to innovations relating to sustainability and ethics in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                • Real-time stock checking appeals particularly to Sephora and Yves Rocher shoppers
                                                                                                    • Figure 45: Italy: attitudes to innovations relating to online services in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                  • Yves Rocher shoppers keenest on touch-free dispensers
                                                                                                    • Figure 46: Italy: attitudes to innovations relating to in-store services in BPC retailing, by where beauty and personal care products have been purchased in last 12 months, 2021
                                                                                                • Companies and Brands

                                                                                                  • Acqua & Sapone changes ownership
                                                                                                    • Tigotà focuses on safe beauty and private label
                                                                                                      • Douglas bets on smaller store portfolio
                                                                                                        • Promotre draws strength from numbers
                                                                                                          • Other players
                                                                                                            • Figure 47: Italy: leading beauty specialists, sales, 2016-20
                                                                                                            • Figure 48: Italy: leading beauty specialists, outlets, 2016-20
                                                                                                        • Market Shares

                                                                                                            • Figure 49: Italy: leading beauty specialists: shares of spending on personal care goods, 2016-20
                                                                                                        • Online

                                                                                                          • Online activity
                                                                                                            • Online BPC sales
                                                                                                              • Leading online players
                                                                                                                • Figure 50: Italy: search interest on Google, selected BPC retailers, last 12 months, 2021-22
                                                                                                                • Figure 51: Italy: search interest on Google, further selected BPC retailers, last 12 months, 2021-22
                                                                                                            • Appendix – Data Sources and Abbreviations

                                                                                                              • Abbreviations
                                                                                                                • Data sources

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