2022
0
Spain Beauty and Personal Care Retailing Market Report 2022
2022-03-24T03:08:26+00:00
OX1101277
1095
149336
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Report
en_GB
“After the blow caused by the onset of the COVID-19 pandemic, the Spanish beauty and personal care sector is now showing signs of recovery and sales are edging closer to…

Spain Beauty and Personal Care Retailing Market Report 2022

£ 1,095 (Excl.Tax)

Report Summary

“After the blow caused by the onset of the COVID-19 pandemic, the Spanish beauty and personal care sector is now showing signs of recovery and sales are edging closer to pre-pandemic level. However, with the virus still in circulation, retailers need to rethink classic features of the in-store beauty shopping experience, such as product testing and makeovers, as well as adapt to customers being accustomed to shopping beauty online.”
– Stephen Mayles, Retail Analyst

This Report looks at the following areas:

  • The likely impact of the impending cost of living crisis on the beauty and personal care retailing sector
  • How people shop for beauty and personal care products and which retailers they use
  • The winners and losers in the beauty and personal care retailing sector since the start of the COVID-19 outbreak
  • How behaviours of beauty and personal care shoppers have changed compared to before the pandemic
  • The growth of the online channel within the beauty and personal care category and specifically the gains made by this channel since the pandemic began.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • COVID-19: market context
          • Figure 1: Spain: short, medium and long term impact of COVID-19 on beauty retailing, 2022
        • Inflationary pressures could dent recovery
          • Areas covered in this Report
          • Executive Summary

              • The market
                • Market size and forecast
                  • Figure 2: Spain: consumer spending on beauty and personal care (including VAT), 2016-21
                • Retail sector size and forecast
                  • Channels to market
                    • Market drivers
                      • The consumer
                        • Beauty and personal care products purchased
                          • Figure 3: Spain: beauty and personal care products purchased, 2021
                        • In-store and online shopping for beauty and personal care products
                          • Figure 4: Spain: in-store and online buyers of beauty and personal care products, 2021
                        • Where beauty and personal care products are purchased
                          • Figure 5: Spain: retailer used to purchase beauty and personal care products, 2021
                        • Attitudes to innovations in BPC
                          • Figure 6: Spain: attitudes to innovations, 2021
                        • Companies and brands
                          • Leading players
                            • Market shares
                              • Figure 7: Spain: leading beauty specialists estimated share of all cosmetics and perfumery specialists’ sales, 2020
                            • Online
                            • Issues and Insights

                              • Price hike transparency amid rising costs
                                • Non-specialist Zara hungry for a slice of the female beauty market
                                  • Beauty shopping less hands-on
                                  • The Market

                                    • Market size and performance
                                      • Figure 8: Spain: consumer spending on beauty and personal care (including VAT), 2016-21
                                    • Retail sector size and forecast
                                      • Figure 9: Spain: health & beauty specialists’ sales, excluding VAT, 2016-21
                                      • Figure 10: Spain: health & beauty specialists’ sales, forecasts, excluding VAT, 2021-23
                                    • Channels to market
                                      • Supermarkets/hypermarkets the largest channel of distribution
                                      • Market Drivers

                                        • Economy bouncing back after near-11% collapse in 2020
                                          • Figure 11: Spain: key economic projections, % annual change, 2019-23
                                        • Inflation
                                          • Figure 12: Spain: consumer prices * of personal care items, annual % change, 2016-21
                                          • Figure 13: Spain: consumer price inflation (HICP *) on personal care products and services, annual % change, 2020-21
                                        • Economic recovery and easing of COVID-19 restrictions give retail sales a boost
                                          • Figure 14: Spain: year-on-year retail sales volume growth, 2019-21
                                        • Q4 2021 sales suggest the impact of the coronavirus pandemic on the beauty sector is fading
                                          • Figure 15: Spain: month-on-month dispensing chemist retail sales of medical and orthopaedic goods and cosmetic and toilet articles in specialised stores, 2020-21
                                        • Consumer confidence remains low but signs of improvement
                                          • Figure 16: Spain: trends in levels of consumer confidence*, 2020-21
                                        • Consumers more confident about shopping in-store
                                          • Figure 17: Spain: changes in spending habits since the start of the outbreak, 2020-22
                                        • More people feeling the pinch since the start of the COVID-19 pandemic
                                          • Figure 18: Spain: financial impact of the COVID-19 pandemic, 2021
                                        • 15% of consumers spending less on beauty products and toiletries
                                          • Figure 19: Spain: changes to spending habits as a result of the COVID-19 pandemic, 2022
                                      • The Consumer

                                        • Beauty and personal care products purchased
                                          • Purchasing of beauty and personal care products among Spanish consumers is near universal
                                              • Figure 20: Spain: beauty and personal care products purchased, 2020 vs 2021
                                            • Women the most prolific beauty and personal care buyers
                                                • Figure 21: Spain: beauty and personal care products buyers by gender, 2021
                                              • Older consumers among the biggest purchasers of beauty and personal care products
                                                  • Figure 22: Spain: beauty and personal care products buyers by age, 2021
                                                • Online and in-store shopping for BPC products
                                                  • Majority of buyers shop in-store, but over a quarter now choose a mix of offline and online
                                                      • Figure 23: Spain: in-store and online buyers of beauty and personal care products, 2021
                                                    • In-store the most popular purchasing method across all age-groups
                                                        • Figure 24: Spain: in-store and online buyers of beauty and personal care products, by age, 2021
                                                      • Pandemic influence on male and female beauty buyers’ preferred method of shopping
                                                          • Figure 25: Spain: in-store and online buyers of beauty and personal care products, by gender, 2021
                                                        • Voice commerce gaining traction
                                                            • Figure 26: Spain: methods used for online purchasing of beauty and personal care products , 2021
                                                          • Where beauty and personal care products are purchased
                                                            • All-in-one shopping boosts store-based non-specialist appeal
                                                                • Figure 27: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2021
                                                              • Supermarkets/hypermarkets the most popular retail destination for beauty and personal care purchasing
                                                                  • Figure 28: Spain: retailer used to purchase beauty and personal care products, 2021
                                                                • Supermarkets attract the biggest share of the sector’s most prolific beauty and personal care buyers
                                                                    • Figure 29: Spain: type of retailer used to purchase beauty and personal care products, by age, 2021
                                                                  • Attitudes to innovations in BPC
                                                                    • Figure 30: Spain: attitudes to innovations, 2021
                                                                  • Refill stations to meet demand for more sustainable beauty options
                                                                      • Figure 31: Spain: attitudes to innovations, by gender and age, wider range of sustainable options, 2021
                                                                    • Shoppers hungry for more personalised in-store services
                                                                        • Figure 32: Spain: attitudes to innovations, by gender and age, more personalised in-store services, 2021
                                                                      • Reinventing in-store product sampling in the COVID-19 pandemic
                                                                          • Figure 33: Spain: attitudes to innovations, by gender and age, touch-free dispensers in-store, 2021
                                                                        • The necessity for beauty brands to be transparent or risk losing buyers
                                                                            • Figure 34: Spain: attitudes to innovations, by gender and age, on-package QR codes for more information, 2021
                                                                          • Remote-distance beauty consultations
                                                                              • Figure 35: Spain: attitudes to innovations, by gender and age, online beauty consultations, 2021
                                                                            • Spike in DIY beauty regimes a driving factor in interest in online workshops
                                                                                • Figure 36: Spain: attitudes to innovations, by gender and age, online workshops, 2021
                                                                              • Livestream shopping another way to target Gen Z and Millennial buyers
                                                                                  • Figure 37: Spain: attitudes to innovations, by gender and age, livestream shopping broadcast from retailer/brand, 2021
                                                                              • Leading Retailers

                                                                                • Enhanced store experience to welcome customers back post-lockdown
                                                                                  • Brands boost online shopping features and digital presence
                                                                                    • On-demand perfume
                                                                                      • Figure 38: Spain: leading beauty specialists, sales, 2016-20
                                                                                    • Douglas and Kiko Milano to continue their pre-pandemic strategy of closing stores
                                                                                      • Figure 39: Spain: leading beauty specialists, outlets, 2016-20
                                                                                  • Market Shares

                                                                                        • Figure 40: Spain: leading beauty specialists: shares of all beauty specialists’ sales, 2016-20
                                                                                    • Online

                                                                                      • Online activity
                                                                                          • Figure 41: Spain: online buyers of beauty and personal care products, by age and gender, 2021
                                                                                        • Leading online players
                                                                                        • Appendix – Data Sources and Abbreviations

                                                                                          • Abbreviations
                                                                                            • Data sources

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