2022
0
India Beauty Communications and Messaging Market Report 2022
2022-07-01T07:02:17+01:00
REP3AFCE5B5_C5C3_4581_A716_68779FA915AE
2195
152607
[{"name":"Advertising and Marketing","url":"https:\/\/store.mintel.com\/industries\/media-marketing\/marketing"},{"name":"Beauty and Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics"}]
Report
en_GB
Amid the continued popularity of natural, the need for transparency rises, making vegan an attractive proposition. Also, the importance of empowerment has emerged.Triveni Kulkarni, Senior Beauty & Personal Care…

India Beauty Communications and Messaging Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Amid the continued popularity of natural, the need for transparency rises, making vegan an attractive proposition. Also, the importance of empowerment has emerged.

Triveni Kulkarni, Senior Beauty & Personal Care Analyst

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: agreement with 'Claims made by brands should be verified by a reliable institute', by consumer type, 2022
    • Graph 2: agreement with 'Beauty brands should focus on being vegan', by consumer type, 2022
    • Graph 3: top ranking of body positivity and inclusivity, by age, 2022
    • Mintel predicts
  2. key trends

    • Graph 4: launches with all-natural, vegan or organic claims, 2017-21
    • Graph 5: top five markets of launches with vegan, organic and all-natural claims, 2021
    • Graph 6: % of beauty product launches with the vegan, organic, and all-natural claim having 'certified' in their product description, 2017-21
  3. key drivers

    • global trends and how they are playing out in india

      • consumer insight

        • Graph 7: ranking of factors influencing beauty product purchase, 2022
        • Natural in beauty needs proof
        • Graph 8: agreement with 'Claims made by brands should be verified by reliable institutes', by consumer type, 2022
        • Graph 9: agreement with 'Brands should educate consumers to understand the differences between organic, natural and/or vegan', by consumer type, 2022
        • Graph 10: purchase factors for beauty products, by consumer type, 2022
        • Transparency paves the way towards vegan
        • Graph 11: agreement with 'Beauty brands should focus on being vegan', by consumer type, 2022
        • Graph 12: purchase factors when buying beauty products, by consumer type, 2022
        • To be empowered is to be beautiful
        • Graph 13: ranking of factors important during purchase of beauty products, 2022
        • Graph 14: ranking of body positivity and inclusivity, by age, 2022
        • Graph 15: agreement with 'Beauty products with common natural ingredients (eg coconut oil, aloe) are boring', by consumer type, 2022
      • market applications

        • Instil trust in natural through transparency
        • Enhance the relevancy of vegan in beauty
        • Move from encumbered to empowered
      • appendix

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