2021
0
China Beauty Devices Market Report 2021
2021-09-30T04:20:01+01:00
OX1047289
3695
142927
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Report
en_GB
“Consumers’ rising needs for beauty devices to tackle specific skin issues have resulted in increased usage of various types in the last year, among which basic items like cleansing devices…

China Beauty Devices Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“Consumers’ rising needs for beauty devices to tackle specific skin issues have resulted in increased usage of various types in the last year, among which basic items like cleansing devices and hydration devices have seen the largest user base expansion. This reveals trade-up is not the only trend in the market, as consumers are becoming more rational and realistic when adopting beauty devices. To further attract new consumers, brands must provide personalised solutions with proven effectiveness and ensure safety, for example, by providing material safety reports.”
– Yali Jiang, Senior Analyst

Key issues covered in this Report

  • Market overview and growth of beauty device market in each segmentation
  • Innovations of beauty devices from a global perspective and market activities in the China market
  • Changes in usage of different beauty devices
  • Barriers to frequent usage
  • Purchase factors of eyecare devices
  • Consumers’ expectations of beauty device products/services

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
          • Subgroup definitions (by monthly personal income)
          • Executive Summary

              • Market and competition
                • Another growth year for beauty devices
                  • Figure 1: Value sales and growth rate of total beauty devices market and each segment, 2020-21
                • Advanced benefits and basic benefits both in demand
                  • Fierce competition accelerated growth of multi-functional devices
                    • Precise care and personalisation on trend
                      • The consumer
                        • Needs for basic skincare benefits still dominate
                          • Figure 2: Beauty devices used in the last six months, 2021 vs 2020
                        • More than half of women added beauty devices to their skincare routine
                          • Figure 3: Usage habits of beauty devices – selected habits, 2021
                        • Time-consuming hinders frequent usage
                          • Figure 4: Barriers to frequent usage of beauty devices, 2021
                        • Material safety reports would convince more than 60% of consumers
                          • Figure 5: Safety indicators of beauty devices, 2021
                        • A segment that targets typical eyecare problems
                          • Figure 6: Purchase factors of eyecare devices, 2021
                        • Customised beauty devices are favoured
                          • Figure 7: Complementary products and services of beauty devices, 2021
                        • What we think
                        • Issues and Insights

                          • Avoid ‘abuse’ of KOLs
                            • Personalisation in the real meaning is on the way
                              • Figure 8: Examples of personalised beauty devices, Japan and China, 2021
                            • The earlier, the more gains
                              • Figure 9: Example of beauty device targeting young women, China, 2021
                          • Market Size

                            • A fast growing category driven by increased repertoire in 2021
                              • Figure 10: Value sales and growth rate of total beauty devices market, 2020-21
                          • Market Factors

                            • Lack of specific regulations for beauty devices in the China market
                              • Capital keeps pouring into the market
                                • Figure 11: Financing of local beauty device brands, China, 2021
                              • Increasing investment from consumer side as well
                                • Figure 12: Changes in spending on beauty products – ‘spent more’, 2021
                              • Stricter law enforcement on advertising/promotion
                              • Market Segmentation

                                  • Figure 13: Value sales and growth rate of total beauty devices market and each segment, 2020-21
                                • Demand for shaping and anti-aging is still rigid
                                  • Slight fall for cleansing and purifying
                                    • Multi-function provides good value for money
                                      • Figure 14: Examples of multi-function beauty devices, China
                                    • Format innovation sustains growth of hydration
                                      • Figure 15: Example of Oxygen Injection device, China
                                    • Skin treatment shrinks
                                      • Eyecare devices on trend
                                      • Marketing Activities

                                        • Portfolio expansion from beauty devices to include skincare products and beauty supplements
                                          • Figure 16: Refa’s product portfolio, China
                                        • Target cosmetic surgery enthusiasts
                                          • Figure 17: Example of beauty device targeting cosmetic surgery enthusiasts, China
                                        • Household appliance brands entering the eyecare device segment
                                          • Figure 18: Examples of eyecare devices with dual functions, China
                                        • Tap into men’s sector but differences with women’s not significant
                                          • Figure 19: RTBs of FOREO Luna 3 for men and women, China
                                      • New Product Trends

                                        • From face to the entire body
                                          • Figure 20: Examples of body beauty devices, China
                                        • From skincare to colour cosmetics and haircare
                                          • Figure 21: Examples of hi-tech colour cosmetics and haircare devices, US and France, 2021
                                        • Create contactless skincare routine
                                          • Figure 22: Example of contactless beauty device, South Korea, 2021
                                        • Wearable beauty device supports on-the-go usage
                                          • Figure 23: Example of wearable beauty device, Japan
                                        • Technology embedded facial masks
                                          • Figure 24: Example of technology empowered facial mask, South Korea
                                      • Product Usage

                                        • Basic items still see top usage
                                          • Figure 25: Beauty devices used in the last six months, 2021 vs 2020
                                        • More than half of women used at least three types of beauty devices
                                          • Figure 26: Numbers of beauty devices used in the last six months, 2021 vs 2020
                                        • Females aged 25-39 are the most active adopters
                                          • Figure 27: Beauty devices used in the last six months, by age, 2021
                                        • Polarised usage rates among different city tiers
                                          • Figure 28: Beauty devices used in the last six months, by city tier, 2021
                                        • Consumers with sensitive skin actively trying various beauty devices
                                          • Figure 29: Beauty devices used in the last six months, by skin issues, 2021
                                      • Usage Habits

                                        • Nearly six in ten are ‘frequent users’
                                          • Figure 30: Usage habits of beauty devices – selected habits, 2021
                                        • Converting 40-somethings into frequent users is necessary
                                          • Figure 31: Usage habits of beauty devices, by age, 2021
                                        • 40% of women stick to only one brand
                                          • Figure 32: Usage habits of beauty devices – selected habits, 2021
                                        • Proactive actions taken by cosmetic surgery enthusiasts
                                          • Figure 33: Usage habits of beauty devices – ‘using more/using more frequently’, by behaviour/attitudes towards beauty and fashion, 2021
                                          • Figure 34: Usage habits of beauty devices – ‘using more/using more frequently’, by usage of skincare products or services, 2021
                                      • Barriers to Frequent Usage

                                        • Time-consuming is the biggest barrier to frequent usage
                                          • Figure 35: Example of on-the-go beauty devices, Japan
                                          • Figure 36: Barriers to frequent usage of beauty devices, 2021
                                        • 18-24s are the most demanding consumers
                                          • Figure 37: Barriers to frequent usage of beauty devices, by age, 2021
                                        • Lack of effectiveness leads to less usage of massage devices
                                          • Figure 38: Barriers to frequent usage of beauty devices, by product usage, 2021
                                      • Safety Indicators

                                        • Highest concern over material safety
                                          • Figure 39: Safety indicators of beauty devices, 2021
                                        • Women increase investment as they get older
                                          • Figure 40: Safety indicators of beauty devices, by age, 2021
                                        • Consumers from tier three cities need guidance
                                          • Figure 41: Safety indicators of beauty devices, by city tier, 2021
                                        • Voices from real consumers and professionals both significant
                                          • Figure 42: TURF analysis of safety indicators of beauty devices, 2021
                                      • Purchase Factors of Eyecare Devices

                                        • An extremely function-driven item
                                          • Figure 43: Purchase factors of eyecare devices, 2021
                                        • ‘Greedy’ 18-24s
                                          • Figure 44: Purchase factors of eyecare devices, by age, 2021
                                        • Tier one city consumers value small but specific details
                                          • Figure 45: Purchase factors of eyecare devices, by monthly personal income, 2021
                                        • Consumers with eye skin issues are far more function-driven
                                          • Figure 46: Purchase factors of eyecare devices, by eye skin issue, 2021
                                      • Complementary Products and Services

                                        • Effectiveness still vital
                                          • Figure 47: Complementary products and services of beauty devices, 2021
                                          • Figure 48: Example of beauty device that uses mobile app to analyse skin conditions and provides personalised solutions, South Korea, 2021
                                        • Customised products/services appealing to 25-29s
                                          • Figure 49: Complementary products and services of beauty devices, by age, 2021
                                        • Free trials attract low earners
                                          • Figure 50: Complementary products and services of beauty devices, by monthly personal income, 2021
                                        • Combining functional benefits to maximise effectiveness
                                          • Figure 51: TURF analysis of complementary products and services of beauty devices, 2021
                                      • Appendix – Methodology and Abbreviations

                                        • Methodology
                                          • Abbreviations

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