2023
0
China Beauty in Lower Tier Cities Market Report 2023
2024-01-04T18:03:39+00:00
REPE46F40CB_862D_4AB5_BC67_AC64D1ECDD2E
3695
169341
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Report
en_GB
Consumers in lower tier cities have a positive attitude towards emerging skincare concepts (eg the skin barrier), and are willing to change their skincare routine with guidance. Brands need to…

China Beauty in Lower Tier Cities Market Report 2023

£ 3,695 (Excl.Tax)

Report Summary

Consumers in lower tier cities have a positive attitude towards emerging skincare concepts (eg the skin barrier), and are willing to change their skincare routine with guidance. Brands need to invest in long-term brand awareness and a professional image, impressing consumers in the lower tier market with all-round authenticity in terms of service, product efficacy and brand reputation.

Jane Chai, Senior Research Analyst, Beauty and Personal Care, China

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Objective and methodology
  2. Executive Summary

    • The market
    • The consumer
    • Graph 1: methods adopted to deal with damaged skin barrier, by age, 2022
    • Graph 2: selection factors of function-driven brands, by age, 2022
    • Graph 3: desired brand values, by age, 2023
    • Graph 4: reasons for using beauty services, by age, 2023
    • What we think
  3. Introduction to Lower Tier Cities in China

    • Demands for sustainable development and differentiation emerge
    • Graph 5: GDP sector compositions, by city tier, 2019-2021
    • Salary growth slows, while consumption momentum weakens
    • Graph 6: per capita annual salary, by city tier, 2019-2021
    • Graph 7: total retail sales of consumer goods, by city tier, 2019-2021
    • The pull effect of the metropolitan economy is expected
    • Graph 8: total domestic highway mileage and growth rate, by city tier, 2020-21
    • The increase in flexible employment and work-on-the-go brings new opportunities for the development of low tier cities
    • Graph 9: type of employment, by city tier, 2020-23
    • Graph 10: company types, by city tier, 2020-23
  4. Market Factors

    • Financial confidence continues to fluctuate
    • Graph 11: confidence in improving future finances, by city tier, 2020-23
    • Upgrading demand has declined and high-end consumption become more cautious
    • Chain service brands tap into lower tier cities, driving the innovation and quality improvement of consumer experience
    • Graph 12: changes in the number of stores of Helen's, Miniso and Haidilao in different cities, by city tier, 2021 vs 2022
    • Graph 13: convenience store shopping frequency – once a day or more, by city tier, 2019 vs 2023
    • The influence of short videos has expanded, accelerating the conversion of traffic value to user value
    • Graph 14: changes in short video usage – every day, by city tier, H1 2021-H1 2023
    • Domestic travel is recovering strongly, and the combination of local cultural tourism resources and commerce has attracted attention
  5. Interviews with Industry Experts

    • Leverage the value-for-money advantage of small town model through store, equipment and menu adjustment
    • Focus on household consumption habits and the construction of logistics networks
    • Initiate conversations on consumption scenarios integrating regional features
    • Explore 'down-to-earth' communication methods and channels
  6. The Consumer

    • Skin health: accepted as a concept, and gradually exerting an influence on consumers
    • Graph 15: methods adopted to deal with damaged skin barrier, by age, 2022
    • Functional skincare: consumers are cautious when trying and rational when being influenced
    • Graph 16: selection factors of function-driven brands, by age, 2022
    • Premiumisation of national brands: significant progress, but effort still needed
    • Graph 17: desired values from prestige skincare brands, by age, 2023
    • Barriers to cosmetic surgery: consumers encounter obstacles in experimenting, and are more inclined towards safety
    • Graph 18: reasons for using beauty services, by age, 2023
  7. Appendix

    • Abbreviations

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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