2023
0
Europe Beauty and Personal Care Retailing Market Report 2023
2023-04-04T04:03:19+01:00
OX1154799
3195
162097
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
"We estimate that beauty and personal care specialist retailers’ sales in the European Big 5 markets rose by around 7% again in 2022, as the sector continued to recover from…

Europe Beauty and Personal Care Retailing Market Report 2023

£ 3,195 (Excl.Tax)

Description

“We estimate that beauty and personal care specialist retailers’ sales in the European Big 5 markets rose by around 7% again in 2022, as the sector continued to recover from the disruption caused by the pandemic. This is largely attributed to higher prices as well as increased visits to stores. Overall, beauty and personal care has been one of the more resilient consumer markets during the cost-of-living crisis. The most successful retailers will be those that can tailor their offer to the key consumer demands at the moment, especially around the-cost-of living crisis, value, promotions, impulse purchasing and also sustainability without compromising shopping experience and convenience.”

– Utku Tansel, European Retail Analyst

Key issues covered in this Report:

  • The impact of the cost of living crisis on the beauty and personal care sector and how savvy shopping consumers are adapting
  • Channels used to shop for beauty and personal care goods and which retailers they use
  • Key strategies adopted by consumers to cut back on beauty and personal care spending during the cost of living crisis
  • Attitudes of beauty and personal care shoppers towards areas of innovations among retailers.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Areas covered in this Report
          • Consumer research
            • Technical notes
              • Retail sector sizes
                • Financial definitions
                  • Abbreviations
                    • VAT rates
                      • Figure 1: VAT rates around Europe, 2018-23
                  • Executive Summary – Europe – The Market

                      • The market
                        • Retail sector size and forecast
                          • Figure 2: Europe big 5: beauty and personal care specialists, sales, excluding VAT, 2017-24
                          • Figure 3: Europe: beauty and personal care specialists, sales, excluding VAT, 2017-23
                        • Spending on beauty and personal care
                          • Figure 4: Europe big 5: consumer spending on beauty and personal care (including VAT), 2017-22
                          • Figure 5: Europe: consumer spending on beauty and personal care (including VAT), 2017-21
                          • Figure 6: Europe: spending on beauty and personal care as % of all consumer spending, 2021
                          • Figure 7: Europe: Beauty and toiletries spending habits, past 12 months, 2022
                          • Figure 8: Europe: change in financial situation over the past year, 2023
                        • Rise in cost of living will squeeze BPC
                            • Figure 9: Europe: change in financial situation over the past year, 2023
                          • Inflation
                            • Figure 10: Europe: inflation in personal care, annual % change, 2017-22
                          • Online
                              • Figure 11: Europe: estimated online sales of beauty and personal care products, 2022
                            • Companies and brands
                              • Boots looks to cut costs but improve its offer
                                • Figure 12: Europe: leading health and beauty specialists, sales, 2017-21
                                • Figure 13: Leading health and beauty specialists, outlets, 2017-21
                              • Market shares
                                • Figure 14: Europe: leading beauty and personal care specialists’ shares of all beauty and personal care specialists’ sales, 2017-2021
                              • The five-year outlook for BPC retailing
                                • Figure 15: Outlook for Bpc retailing, February 2023
                            • Executive Summary – Europe – The Consumer

                                • Purchasing of beauty and personal care products
                                    • Figure 16: Europe: products bought in the last 12 months by country, % of respondents buying each category, 2022
                                  • Channels and retailers used to purchase BPC products
                                    • Online vs in-store
                                        • Figure 17: Europe: channels used for buying beauty and personal care products, 2022
                                      • Leading retailers
                                          • Figure 18: Europe: retailers used to buy beauty and personal care products in-store or online, 2022
                                        • How consumers would cut back on BPC product spending
                                            • Figure 19: Europe:beauty and personal care products buyers’ cost savings measures, , 2022
                                          • Attitudes towards innovations in BPC products and retailing
                                              • Figure 20: Europe: attitudes to shopping for beauty and personal care, 2022
                                          • Executive Summary – Europe – Innovations and Launch Activity

                                            • Sustainability rises higher up on the agenda
                                              • Store experience where it counts
                                                • Figure 21: Zara, Madrid
                                                • Figure 22: Douglas beauty suite
                                                • Figure 23: lush pop-up vending machine
                                              • Rapid delivery continues to ride on convenience
                                                • Leveraging the power of technology to drive consumer engagement
                                                  • Figure 24: AI tool by Douglas
                                                  • Figure 25: App by Estee Lauder Companies with AI and AR
                                              • France

                                                • Overview
                                                  • Key issues covered in this Report
                                                    • Market context
                                                      • Areas covered in this Report
                                                        • Executive Summary
                                                          • The five-year outlook for BPC retailing
                                                            • Figure 26: France: Outlook for BPC retailing, 2023-28
                                                          • The market
                                                            • A complex economic and commercial environment
                                                              • Spending on BPC rebounded in 2021, but has not reached pre-pandemic levels
                                                                • Figure 27: France: Consumer spending on beauty and personal care goods (including VAT), 2016-22
                                                              • Beauty specialists’ sales recover
                                                                • Figure 28: France: Health & beauty specialists’ sales (excluding VAT), 2016-24
                                                              • Increasingly diverse online channel continues to grow for BPC shopping
                                                                • The consumer
                                                                  • 92% of consumers purchase beauty and personal care products
                                                                    • Figure 29: France: Products purchased in the last year, 2022
                                                                  • Grocery retailers the most popular destination for buying BPC
                                                                    • Figure 30: France: Where they purchased beauty and personal care items in the last 12 months, 2022
                                                                  • Stockpiling, shopping around for the best prices and opting for lower-priced products
                                                                    • Figure 31: France: beauty and personal care products buyers cost savings measures, 2022
                                                                  • Efforts to minimise packaging waste will win customer loyalty
                                                                    • Figure 32: France: attitudes to innovations, 2022
                                                                  • Convenience of one stop BPC destination makes supermarkets appeal
                                                                    • Figure 33: France: attitudes to innovations, 2022
                                                                  • Companies and brands
                                                                    • Figure 34: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2021
                                                                  • Issues and insights
                                                                    • How can BPC retailers in France help their customers through the income squeeze?
                                                                      • How can BPC retailers reach their future customers?
                                                                        • Emphasise pleasure and fun
                                                                          • Use social media
                                                                            • Find new ways for consumers to interact and engage with beauty
                                                                              • Build a community
                                                                                • The market
                                                                                  • Spending rebounded in 2021, but has not reached pre-pandemic levels
                                                                                    • Figure 35: France: Consumer spending on beauty and personal care (including VAT), 2017-22
                                                                                  • Beauty specialists’ sales recover
                                                                                    • Figure 36: France: Health & beauty specialists’ sales (excluding VAT), 2017-24
                                                                                  • Channels to market
                                                                                    • Market drivers
                                                                                      • Inflation and the Ukraine conflict are holding back economic growth
                                                                                        • Figure 37: France: key economic projections, annual percentage change, 2019-25
                                                                                      • A government “shield” on energy price rises is protecting consumers to some degree
                                                                                        • But consumer spending power is still constrained
                                                                                          • Figure 38: France: Financial confidence trend data, 2022-23
                                                                                          • Figure 39: France: Anticipated behaviour changes as a result of rising prices, 2022-23
                                                                                        • Soaring inflation in personal care
                                                                                          • Figure 40: France: Consumer prices * of personal care items, Annual % change, 2017-22
                                                                                          • Figure 41: France: Consumer price inflation (HICP *) on personal care products and services, annual % change, 2021- 23
                                                                                        • The income squeeze is affecting BPC shopping behaviours
                                                                                          • Figure 42: France: Income Squeeze Shopping Behaviours in BPC, 2022
                                                                                        • Beauty trends
                                                                                          • The impact of social networks on the consumption of beauty products
                                                                                            • Figure 43: France: Beauty/grooming routine behaviours, 2023
                                                                                          • Digital lifestyles may impact demand
                                                                                            • Figure 44: France: Beauty/grooming routine behaviours, 2023
                                                                                          • Sustainability issues are still important
                                                                                            • Figure 45: France: Sustainability behaviours in BPC, 2022
                                                                                          • Purchasing of beauty and personal care products
                                                                                            • Figure 46: France: Products purchased in the last year, 2022
                                                                                          • Women aged 16-34 biggest purchasers
                                                                                            • Figure 47: France: beauty and personal care products buyers by gender and age, 2022
                                                                                          • Channels used to purchase BPC products
                                                                                            • Consumers shop mostly in-store for beauty and personal care products
                                                                                              • Figure 48: France: in-store and online buyers of beauty and personal care products, 2022
                                                                                            • Delivery key to younger online beauty shoppers’ purchasing decisions
                                                                                              • Figure 49: France: in-store and online buyers of beauty and personal care products, by age, 2022
                                                                                            • Retailers shopped at for beauty and personal care products
                                                                                              • Grocery retailers the most popular destination for buying BPC
                                                                                                • Figure 50: France: Where they purchased beauty and personal care items in the last 12 months, 2022
                                                                                              • Amazon popular among all consumers
                                                                                                • Figure 51: France: retailer used to purchase beauty and personal care products, by net monthly household income, 2022
                                                                                              • How consumers would cut back on BPC product spending
                                                                                                • Stockpiling, shopping around for the best prices and opting for lower-priced products
                                                                                                  • Figure 52: France: beauty and personal care products buyers cost savings measures, 2022
                                                                                                  • Figure 53: France: beauty and personal care products buyers cost savings measures, 2022
                                                                                                • Attitudes towards innovations in BPC products and retailing
                                                                                                  • Efforts to minimise packaging waste will win customer loyalty
                                                                                                      • Figure 54: France: attitudes to innovations, returning packaging for reward, 2022
                                                                                                    • Convenience of one stop BPC destination makes supermarkets appeal
                                                                                                      • Figure 55: France: attitudes to innovations, wider availability of premium brands, 2022
                                                                                                    • Pressure on premium brands to deliver greater value
                                                                                                      • Figure 56: France: attitudes to innovations, value products equally effective, 2022
                                                                                                    • Overwhelmed by choice and looking for shortcuts
                                                                                                      • Figure 57: France: attitudes to innovations, demos and reviews online are helpful, 2022
                                                                                                    • Companies and brands
                                                                                                      • An overview of the key players
                                                                                                        • 2022 sees post-pandemic rebound
                                                                                                          • Digital technology is building omnichannel integration and the in-store experience
                                                                                                            • Eco-credentials influence store designs
                                                                                                              • Refillables
                                                                                                                • Figure 58: France: Leading beauty specialists, sales, 2019-21
                                                                                                                • Figure 59: France: Leading beauty specialists, outlets, 2019-21
                                                                                                              • Pharmacies and parapharmacies
                                                                                                                • Market shares
                                                                                                                  • Figure 60: France: Leading beauty specialists: shares of all beauty specialists’ sales, 2019-21
                                                                                                                • Online shopping behaviours persist in BPC post-pandemic
                                                                                                                  • Sephora leads online as well as in-store
                                                                                                                    • Figure 61: France: search interest on Google, selected BPC retailers, 12 months, 2022- 23
                                                                                                                  • Appendix: Data sources, research methodology and abbreviations
                                                                                                                    • Abbreviations
                                                                                                                      • Consumer research methodology
                                                                                                                        • Data sources
                                                                                                                        • Italy

                                                                                                                          • Overview
                                                                                                                            • Key issues covered in this Report
                                                                                                                              • Market context
                                                                                                                                • Areas covered in this Report
                                                                                                                                  • Executive Summary
                                                                                                                                    • The five-year outlook for BPC retailing
                                                                                                                                      • Figure 62: Italy: beauty and personal care retailing outlook, 2023-28
                                                                                                                                    • The market
                                                                                                                                      • Consumer spending
                                                                                                                                        • Figure 63: Italy: trends in total consumer spending and consumer spending on personal care goods and services, 2017-22
                                                                                                                                      • Retail sector size and forecast
                                                                                                                                        • Figure 64: Italy: Trends in beauty and personal care specialists’ sales vs all retail sales, 2017-22
                                                                                                                                      • Channels to market
                                                                                                                                        • Figure 65: Italy: where beauty and personal care products have been bought in-store or online in last 12 months, 2022
                                                                                                                                      • The consumer
                                                                                                                                        • Purchasing of beauty and personal care products
                                                                                                                                          • Figure 66: Italy: beauty and personal care products purchased in the last 12 months by detailed product category, 2022
                                                                                                                                        • Channels used to purchase BPC products
                                                                                                                                          • Figure 67: Italy: channels used to purchase beauty and personal care products, 2022
                                                                                                                                        • Retailers shopped at
                                                                                                                                          • Figure 68: Italy: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                        • Cost-saving strategies
                                                                                                                                          • Figure 69: Italy: how consumers would cut back on beauty and personal care spending, 2022
                                                                                                                                        • Attitudes towards innovations in BPC products and retailing
                                                                                                                                          • Figure 70: Italy: attitudes towards beauty and personal care products and retailing, 2022
                                                                                                                                        • Companies and brands
                                                                                                                                          • Leading players
                                                                                                                                            • Market shares
                                                                                                                                              • Figure 71: Italy: leading beauty and personal care specialists’ shares of all personal care spending, 2021
                                                                                                                                            • Online
                                                                                                                                              • Issues and Insights
                                                                                                                                                • How will the cost of living crisis impact on beauty and personal care retailers in 2023 and how can they respond?
                                                                                                                                                  • Help customers now, benefit later
                                                                                                                                                    • Short-term discounts are popular…
                                                                                                                                                      • … as are bigger value packs
                                                                                                                                                        • The bulk-buy opportunity
                                                                                                                                                          • The refill opportunity
                                                                                                                                                            • Discounts should be tied to loyalty schemes for maximum benefit
                                                                                                                                                              • Flexible payments can help to smooth out customer cash flows
                                                                                                                                                                • How can beauty and personal care retailers capitalise on the increased focus on sustainability to boost their revenues?
                                                                                                                                                                  • Sustainability is not going to go away
                                                                                                                                                                    • The packaging return opportunity
                                                                                                                                                                      • The refill opportunity
                                                                                                                                                                        • Better transparency/labelling can act as a driver
                                                                                                                                                                          • Second-hand not such a big opportunity but still some potential
                                                                                                                                                                            • Online needs to play its part too
                                                                                                                                                                              • The market
                                                                                                                                                                                • Market size and performance
                                                                                                                                                                                  • Figure 72: ITALY: CONSUMER SPENDING ON BEAUTY AND PERSONAL CARE (INCLUDING VAT), 2017-22
                                                                                                                                                                                • Retail sector size and forecast
                                                                                                                                                                                  • Figure 73: Italy: beauty and personal care retailers’ sales (excluding VAT), 2017-24
                                                                                                                                                                                • Channels to market
                                                                                                                                                                                  • Online is biggest gainer from pandemic
                                                                                                                                                                                    • Figure 74: Italy: where beauty and personal care products have been bought in-store or online in last 12 months, 2022
                                                                                                                                                                                  • Market drivers
                                                                                                                                                                                    • The economy
                                                                                                                                                                                      • Figure 75: Italy: key economic indicators, % annual change, 2021-24
                                                                                                                                                                                    • Inflation
                                                                                                                                                                                      • Figure 76: Italy: consumer prices* of personal care items, annual % change, 2017-22
                                                                                                                                                                                      • Figure 77: Italy: monthly consumer price inflation* trends for personal care products and services, annual % change, 2021-23
                                                                                                                                                                                    • Consumer confidence starts to recover again
                                                                                                                                                                                      • Figure 78: ITALY: TRENDS IN LEVELS OF CONSUMER CONFIDENCE*, 2022-23
                                                                                                                                                                                    • The impact of the cost of living crisis
                                                                                                                                                                                      • Italian consumers’ financial situation
                                                                                                                                                                                        • Figure 79: Italy: financial situation of Italian consumers, 2022-23
                                                                                                                                                                                        • Figure 80: Italy: consumers’ financial situation compared to a year ago, 2023
                                                                                                                                                                                        • Figure 81: Italy: consumers’ expectations of their financial situation in the next year, 2023
                                                                                                                                                                                      • Which cost of living pressures have Italian consumers been experiencing?
                                                                                                                                                                                        • Figure 82: Italy: issues affecting Italian consumers in the past two months, 2023
                                                                                                                                                                                        • Figure 83: Italy: expected responses to rising prices, 2023
                                                                                                                                                                                      • The impact of the cost of living crisis on giving beauty and toiletries as gifts
                                                                                                                                                                                        • Figure 84: Italy: spending over Christmas 2022 period compared to usual Christmas spending on beauty products and toiletries as gifts, 2023
                                                                                                                                                                                      • Beauty trends
                                                                                                                                                                                        • Beauty spending
                                                                                                                                                                                          • Figure 85: Italy: trends in spending on beauty products and toiletries*, 2019-23
                                                                                                                                                                                          • Figure 86: Italy: beauty and grooming behaviours in last 3 months, 2022-23
                                                                                                                                                                                        • The growth of the online channel
                                                                                                                                                                                          • Figure 87: Italy: factors to drive online beauty/grooming purchases, 2022
                                                                                                                                                                                        • Diversity, equity and inclusivity
                                                                                                                                                                                          • Figure 88: Italy: self-described skin tones, 2022
                                                                                                                                                                                          • Figure 89: Italy: self-described hair type, 2022
                                                                                                                                                                                          • Figure 90: Italy: Diversity and inclusion factors that drive beauty/grooming brand choices, 2022
                                                                                                                                                                                          • Figure 91: Italy: beauty/grooming retailer responsibilities relating to diversity and inclusion, 2022
                                                                                                                                                                                        • Sustainability
                                                                                                                                                                                          • Figure 92: Italy: attitudes to sustainability issues, impacts and responsibilities, 2022
                                                                                                                                                                                          • Figure 93: Italy: sustainable behaviours in the last 12 months, 2022
                                                                                                                                                                                          • Figure 94: Italy: important factors when choosing beauty/grooming products, 2022
                                                                                                                                                                                          • Figure 95: Italy: marketing information that would encourage people to buy sustainable products, 2022
                                                                                                                                                                                        • Attitudes to beauty
                                                                                                                                                                                          • Figure 96: Italy: attitudes to beauty, 2023
                                                                                                                                                                                        • Purchasing of beauty and personal care products
                                                                                                                                                                                          • Figure 97: Italy: beauty and personal care products purchased in past 12 months by broad product category (nets), 2022
                                                                                                                                                                                          • Figure 98: Italy: beauty and personal care products purchased in past 12 months by detailed product category, 2022
                                                                                                                                                                                        • Product demographics
                                                                                                                                                                                          • Channels used to purchase BPC products
                                                                                                                                                                                            • Figure 99: Italy: channels used to purchase beauty and personal care products, 2022
                                                                                                                                                                                          • Channel demographics
                                                                                                                                                                                            • Channel combinations
                                                                                                                                                                                              • Figure 100: Italy: combinations of channels used to purchase beauty and personal care products, 2022
                                                                                                                                                                                            • Products purchased by channels used
                                                                                                                                                                                              • Figure 101: Italy: beauty and personal care products purchased in past 12 months by detailed product category, by channels used to purchase beauty and personal care products, 2022
                                                                                                                                                                                            • Retailers shopped at for beauty and personal care products
                                                                                                                                                                                              • Figure 102: Italy: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                                                                            • Specialist retailer demographics
                                                                                                                                                                                              • Figure 103: Italy: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, by gender and age group, 2022
                                                                                                                                                                                            • Retailer strengths and weaknesses by channel
                                                                                                                                                                                              • Figure 104: Italy: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, by channels used to purchase beauty and personal care products, 2022
                                                                                                                                                                                            • Retailer strengths and weaknesses by product
                                                                                                                                                                                              • Figure 105: Italy: beauty and personal care products purchased in past 12 months by detailed product category, by retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                                                                            • Retailer overlap
                                                                                                                                                                                              • Figure 106: Italy: retailers shopped at for beauty and personal care products in-store or online in the last 12 months, by retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                                                                            • How consumers would cut back on BPC product spending
                                                                                                                                                                                                • Figure 107: Italy: how consumers would cut back on beauty and personal care spending, 2022
                                                                                                                                                                                              • Cost-saving strategy demographics
                                                                                                                                                                                                • Figure 108: Italy: how consumers would cut back on beauty and personal care spending, by gender and age, 2022
                                                                                                                                                                                              • Cost-saving preferences by specialist retailer shopped at
                                                                                                                                                                                                • Figure 109: Italy: how consumers would cut back on beauty and personal care spending, by specialist retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                                                                              • Attitudes towards innovations in BPC products and retailing
                                                                                                                                                                                                • Strong support for rewarding return of empty packaging
                                                                                                                                                                                                  • Shoppers would like to see premium brands from more retailers
                                                                                                                                                                                                    • Online plays vital role for demonstrations and reviews
                                                                                                                                                                                                      • One-third of shoppers believe value brands are as effective as premium ones
                                                                                                                                                                                                        • Figure 110: Italy: attitudes towards beauty and personal care products and retailing, 2022
                                                                                                                                                                                                      • Attitudes by specialist retailer shopped at
                                                                                                                                                                                                        • Figure 111: Italy: attitudes towards beauty and personal care products and retailing, by specialist retailers shopped at for beauty and personal care products in-store or online in the last 12 months, 2022
                                                                                                                                                                                                      • Companies and brands
                                                                                                                                                                                                        • HIG aims to overhaul and enhance efficiency of Acqua e Sapone
                                                                                                                                                                                                          • Tigotà consolidates second position
                                                                                                                                                                                                            • Douglas leads second tier
                                                                                                                                                                                                              • Other players
                                                                                                                                                                                                                • Figure 112: ITALY: LEADING BEAUTY SPECIALISTS, SALES, 2017-21
                                                                                                                                                                                                                • Figure 113: ITALY: LEADING BEAUTY SPECIALISTS, OUTLETS, 2017-21
                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                • Figure 114: Italy: Leading beauty specialists: Shares of spending on BPC goods, 2017-21
                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                • Online activity
                                                                                                                                                                                                                  • Online BPC sales
                                                                                                                                                                                                                    • Leading online players
                                                                                                                                                                                                                      • Douglas grows online contribution
                                                                                                                                                                                                                        • Notino is the leading online-only player
                                                                                                                                                                                                                          • Sephora stands out among omnichannel retailers
                                                                                                                                                                                                                            • Figure 115: ITALY: SEARCH INTEREST ON GOOGLE, SELECTED BPC RETAILERS, LAST 12 MONTHS, 2022-23
                                                                                                                                                                                                                          • Appendix: Research methodology, data sources and abbreviations
                                                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                                                              • Consumer research methodology
                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                • Spain

                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                    • Key issues covered in this Report
                                                                                                                                                                                                                                      • Market context
                                                                                                                                                                                                                                        • Areas covered in this Report
                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                            • The five-year outlook for beauty and personal care retailing
                                                                                                                                                                                                                                              • Figure 116: Spain: Category outlook, 2023-28
                                                                                                                                                                                                                                            • The market
                                                                                                                                                                                                                                              • Spending under pressure but rising
                                                                                                                                                                                                                                                • Figure 117: Spain: consumer spending on beauty and personal care (including VAT), 2017-22
                                                                                                                                                                                                                                              • Sector sales boosted by inflation in 2022
                                                                                                                                                                                                                                                • Figure 118: Spain: health and beauty specialists’ sales (excluding VAT), 2017-23
                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                • Beauty and personal care products purchased
                                                                                                                                                                                                                                                  • Figure 119: Spain: beauty and personal care products purchased, 2022
                                                                                                                                                                                                                                                • How they shop
                                                                                                                                                                                                                                                  • Figure 120: Spain: in-store and online buyers of beauty and personal care products, 2022
                                                                                                                                                                                                                                                • Where they shop
                                                                                                                                                                                                                                                  • Figure 121: Spain: retailer used to purchase beauty and personal care products, 2022
                                                                                                                                                                                                                                                • Ways that consumers save money on beauty and personal care products
                                                                                                                                                                                                                                                  • Figure 122: Spain: beauty and personal care products buyers cost savings measures, 2022
                                                                                                                                                                                                                                                • Attitudes to innovations in beauty and personal care retailing
                                                                                                                                                                                                                                                  • Figure 123: Spain: attitudes to innovations, 2022
                                                                                                                                                                                                                                                • Companies and brands
                                                                                                                                                                                                                                                  • Leading players
                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                      • Figure 124: Spain: leading beauty specialists: estimated share of all beauty specialists’ sales, 2021
                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                      • Issues and insights
                                                                                                                                                                                                                                                        • Cheaper and greener way to shop beauty during the cost-of-living crisis
                                                                                                                                                                                                                                                          • Shoppers want proof of product claims before buying, but are sceptical of reviews
                                                                                                                                                                                                                                                            • Gap left by Douglas store closures an opportunity for others
                                                                                                                                                                                                                                                              • Market size and performance
                                                                                                                                                                                                                                                                • Figure 125: Spain: consumer spending on beauty and personal care (including VAT), 2017-22
                                                                                                                                                                                                                                                              • Retail sector size and forecast
                                                                                                                                                                                                                                                                • Figure 126: Spain: health and beauty specialists’ sales, excluding VAT, 2017-24
                                                                                                                                                                                                                                                              • Channels to market
                                                                                                                                                                                                                                                                • Figure 127: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2022
                                                                                                                                                                                                                                                              • Market drivers
                                                                                                                                                                                                                                                                • Economy grew faster than expected in 2022, but 2023 more challenging
                                                                                                                                                                                                                                                                  • Figure 128: Spain: Key economic projections, % annual change, 2020-24
                                                                                                                                                                                                                                                                • Inflation remains very high, but there are signs of moderation
                                                                                                                                                                                                                                                                  • Figure 129: Spain: consumer prices * of personal care items, annual % change, 2017-22
                                                                                                                                                                                                                                                                • Personal care prices rise sharply in 2022
                                                                                                                                                                                                                                                                  • Figure 130: Spain: Consumer prices * of personal care products and services, annual % change, 2021-23
                                                                                                                                                                                                                                                                • Beauty shoppers spending more, but buying less
                                                                                                                                                                                                                                                                  • Figure 131: Spain: Year-on-year dispensing chemist retail sales of medical and orthopaedic goods and cosmetic and toilet articles in specialised stores, 2021-22
                                                                                                                                                                                                                                                                • Consumers slightly more upbeat as price pressures ease, but still at depressed levels
                                                                                                                                                                                                                                                                  • Figure 132: Spain: trends in levels of consumer confidence, 2020-23
                                                                                                                                                                                                                                                                  • Figure 133: Spain: Attributes that indicate a beauty/grooming product is good value for money, 2022
                                                                                                                                                                                                                                                                • The most financially-constrained consumers struggle most with price increases
                                                                                                                                                                                                                                                                  • Figure 134: Spain: Change in financial situation over the past year, by net monthly household income, 2022
                                                                                                                                                                                                                                                                • Low income earners the most pessimistic about future financial situation
                                                                                                                                                                                                                                                                  • Figure 135: Spain: Financial confidence over the coming year, by net monthly household income, 2022
                                                                                                                                                                                                                                                                • Struggling with the economic fallout from the conflict in Ukraine
                                                                                                                                                                                                                                                                  • Figure 136: Spain: Expected impact of the conflict in Ukraine on household finances, 2023
                                                                                                                                                                                                                                                                • Spending on BPC stronger than most discretionary categories
                                                                                                                                                                                                                                                                  • Figure 137: Spain: Spending habits, past 12 months, 2022
                                                                                                                                                                                                                                                                • Purchasing of beauty and personal care products
                                                                                                                                                                                                                                                                  • 94% of consumers purchase beauty and personal care products
                                                                                                                                                                                                                                                                    • Figure 138: Spain: beauty and personal care products purchased, 2022
                                                                                                                                                                                                                                                                  • Women the most prolific buyers and opportunities in the men’s market
                                                                                                                                                                                                                                                                    • Figure 139: Spain: beauty and personal care products buyers by gender and age, 2022
                                                                                                                                                                                                                                                                  • Channels used to purchase beauty and personal care products
                                                                                                                                                                                                                                                                    • Consumers shop most in-store, but online an integral part of the journey
                                                                                                                                                                                                                                                                      • Figure 140: Spain: in-store and online buyers of beauty and personal care products, by age, 2022
                                                                                                                                                                                                                                                                    • Retailers shopped at for beauty and personal care products
                                                                                                                                                                                                                                                                      • Health and beauty specialists the most popular destination
                                                                                                                                                                                                                                                                        • Figure 141: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2022
                                                                                                                                                                                                                                                                        • Figure 142: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, by income bracket, 2022
                                                                                                                                                                                                                                                                      • Primor the leading specialist destination for beauty and personal care products purchasing
                                                                                                                                                                                                                                                                          • Figure 143: Spain: retailer used to purchase beauty and personal care products, 2022
                                                                                                                                                                                                                                                                          • Figure 144: Spain: retailer used to purchase beauty and personal care products, by net monthly household income, 2022
                                                                                                                                                                                                                                                                        • How consumers would cut back on BPC product spending
                                                                                                                                                                                                                                                                          • Switching to cheaper products and rationalising usage to save money
                                                                                                                                                                                                                                                                            • Figure 145: Spain: beauty and personal care products buyers cost savings measures, by net monthly household income, 2022
                                                                                                                                                                                                                                                                          • Attitudes towards innovations in BPC products and retailing
                                                                                                                                                                                                                                                                            • Return and refill
                                                                                                                                                                                                                                                                                • Figure 146: Spain: attitudes to innovations, returning packaging for reward, 2022
                                                                                                                                                                                                                                                                              • Beauty shoppers looking for shortcuts to aid their decision making
                                                                                                                                                                                                                                                                                • Figure 147: Spain: attitudes to innovations, demos/reviews online are helpful, 2022
                                                                                                                                                                                                                                                                              • Premium brands could be missing out on a huge impulse purchasing opportunity
                                                                                                                                                                                                                                                                                • Figure 148: Spain: attitudes to innovations, wider availability of premium brands, 2022
                                                                                                                                                                                                                                                                              • Price and perceived efficacy make cheaper beauty brands compelling
                                                                                                                                                                                                                                                                                • Figure 149: Spain: attitudes to innovations, value brands equally effective, 2022
                                                                                                                                                                                                                                                                              • Companies and brands
                                                                                                                                                                                                                                                                                • Maremor’s Marvimundo revenue hits a record high
                                                                                                                                                                                                                                                                                  • Druni revenue up 29% year-on-year
                                                                                                                                                                                                                                                                                    • Douglas accelerate digitalisation and close stores
                                                                                                                                                                                                                                                                                      • Figure 150: Spain: leading beauty specialists, sales, 2017-21
                                                                                                                                                                                                                                                                                    • Primor strengthens its presence in Barcelona with 1,220 sq m store
                                                                                                                                                                                                                                                                                      • Druni opens a new flagship store in San Sebastián
                                                                                                                                                                                                                                                                                        • Douglas preparing to close 70% of its stores in Spain
                                                                                                                                                                                                                                                                                          • DIA considering selling its 1,000-plus chain of Clarel perfume stores
                                                                                                                                                                                                                                                                                            • Figure 151: Spain: leading beauty specialists, outlets, 2017-21
                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                            • Figure 152: Spain: leading beauty specialists: estimated share of all beauty specialists’ sales, 2017-21
                                                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                                                            • Online beauty and personal care sales
                                                                                                                                                                                                                                                                                              • Figure 153: Spain: online buyers of beauty and personal care products, by age and net monthly household income, 2022
                                                                                                                                                                                                                                                                                            • Leading online players
                                                                                                                                                                                                                                                                                              • Appendix: Research methodology, data sources and abbreviations
                                                                                                                                                                                                                                                                                                • Abbreviations
                                                                                                                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                                                                                                                    • Data sources
                                                                                                                                                                                                                                                                                                    • UK

                                                                                                                                                                                                                                                                                                      • Overview
                                                                                                                                                                                                                                                                                                        • Key issues covered in this Report
                                                                                                                                                                                                                                                                                                          • Products covered in this Report
                                                                                                                                                                                                                                                                                                            • Executive Summary
                                                                                                                                                                                                                                                                                                              • BPC recovery accelerated during 2022
                                                                                                                                                                                                                                                                                                                • Figure 154: Category outlook for beauty and personal care products, 2023-28
                                                                                                                                                                                                                                                                                                              • The market
                                                                                                                                                                                                                                                                                                                • Market size and forecast
                                                                                                                                                                                                                                                                                                                  • Figure 155: Fan chart of consumer spending on beauty and personal care products (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                • Inflationary pressures drive savvy shopping
                                                                                                                                                                                                                                                                                                                  • Health and beauty specialists’ sales recover
                                                                                                                                                                                                                                                                                                                    • Figure 156: Fan chart of health and beauty specialists’ sales (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                  • Financial pressures will delay online value correction
                                                                                                                                                                                                                                                                                                                    • Figure 157: Market forecast for online beauty and personal care, 2017-27
                                                                                                                                                                                                                                                                                                                  • Companies and brands
                                                                                                                                                                                                                                                                                                                    • Boots maintains largest market share
                                                                                                                                                                                                                                                                                                                      • Figure 158: Leading specialist and non-specialist retailers’ estimated market shares, 2021/22
                                                                                                                                                                                                                                                                                                                    • Boots seen as most trustworthy, but Lush differentiates itself more
                                                                                                                                                                                                                                                                                                                      • Figure 159: Attitudes towards and usage of selected brands, 2022
                                                                                                                                                                                                                                                                                                                    • The consumer
                                                                                                                                                                                                                                                                                                                      • Purchasing levels remain stable
                                                                                                                                                                                                                                                                                                                        • Figure 160: Beauty and personal care items purchased in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                      • Return to stores, but online still strong
                                                                                                                                                                                                                                                                                                                        • Figure 161: How they purchased beauty and personal care products in the last 12 months, 2019-22
                                                                                                                                                                                                                                                                                                                      • Supermarkets grow in popularity
                                                                                                                                                                                                                                                                                                                        • Figure 162: Where they purchased beauty and personal care items in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                      • Females aged 35+ trade down
                                                                                                                                                                                                                                                                                                                        • Figure 163: Changes to shopping behaviours in order to save money, 2022
                                                                                                                                                                                                                                                                                                                      • Young keen on self-checkouts
                                                                                                                                                                                                                                                                                                                        • Figure 164: What encourages people to shop at a store when shopping for beauty or personal care products, 2022
                                                                                                                                                                                                                                                                                                                      • Brand and price perceptions shift
                                                                                                                                                                                                                                                                                                                        • Figure 165: Attitudes to shopping for beauty and personal care products, 2022
                                                                                                                                                                                                                                                                                                                      • Issues & Insights
                                                                                                                                                                                                                                                                                                                        • How is the cost of living squeeze impacting the market?
                                                                                                                                                                                                                                                                                                                          • What are the main growth opportunities for retailers?
                                                                                                                                                                                                                                                                                                                            • Using technology to improve the store experience
                                                                                                                                                                                                                                                                                                                              • Promoting sustainability as a way to save money as well
                                                                                                                                                                                                                                                                                                                                • The growing male beauty market
                                                                                                                                                                                                                                                                                                                                  • Tapping into online beauty communities
                                                                                                                                                                                                                                                                                                                                    • Market Size and Performance
                                                                                                                                                                                                                                                                                                                                      • BPC recovery accelerated during 2022
                                                                                                                                                                                                                                                                                                                                        • Figure 166: Market size for consumer spending on beauty and personal care products (including VAT), 2017-22
                                                                                                                                                                                                                                                                                                                                      • Market Forecast
                                                                                                                                                                                                                                                                                                                                        • BPC category will take time to recover fully
                                                                                                                                                                                                                                                                                                                                          • Figure 167: Consumer spending on beauty and personal care products outlook, 2023-28
                                                                                                                                                                                                                                                                                                                                        • Inflationary pressures drive savvy shopping
                                                                                                                                                                                                                                                                                                                                          • Figure 168: Fan chart of consumer spending on beauty and personal care products (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                                          • Figure 169: Consumer spending on beauty and personal care products (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                                        • Digital lifestyles may impact demand
                                                                                                                                                                                                                                                                                                                                          • Learnings from the last income squeeze
                                                                                                                                                                                                                                                                                                                                            • Forecast methodology
                                                                                                                                                                                                                                                                                                                                              • Market Segmentation
                                                                                                                                                                                                                                                                                                                                                • Beauty spending rises as a mood booster
                                                                                                                                                                                                                                                                                                                                                  • Figure 170: Market size and forecast for consumer spending on beauty products (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                                                  • Figure 171: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2017-27
                                                                                                                                                                                                                                                                                                                                                • Beauty category performance
                                                                                                                                                                                                                                                                                                                                                  • Figure 172: Consumer spending on beauty products (including VAT), by category, 2018-22
                                                                                                                                                                                                                                                                                                                                                • Colour cosmetics boosted by lipstick effect
                                                                                                                                                                                                                                                                                                                                                  • Fragrances seen as a treat
                                                                                                                                                                                                                                                                                                                                                    • Facial skincare rises driven by higher prices
                                                                                                                                                                                                                                                                                                                                                      • Hand, body and footcare growth slows
                                                                                                                                                                                                                                                                                                                                                        • Personal care spend slows
                                                                                                                                                                                                                                                                                                                                                          • Figure 173: Market size and forecast for consumer spending on personal care products (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                                                          • Figure 174: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2017-27
                                                                                                                                                                                                                                                                                                                                                        • Personal care category performance
                                                                                                                                                                                                                                                                                                                                                          • Figure 175: Consumer spending on personal care products (including VAT), by category, 2018-22
                                                                                                                                                                                                                                                                                                                                                        • Haircare recovers
                                                                                                                                                                                                                                                                                                                                                          • Oral hygiene grows driven by focus on wellbeing
                                                                                                                                                                                                                                                                                                                                                            • SBS faces tough comparisons
                                                                                                                                                                                                                                                                                                                                                              • Hair colourants suffer from return to salons
                                                                                                                                                                                                                                                                                                                                                                • Suncare growth driven by overseas holidays
                                                                                                                                                                                                                                                                                                                                                                  • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                    • Sector Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                      • Health and beauty specialists’ sales recover
                                                                                                                                                                                                                                                                                                                                                                        • Figure 176: Fan chart of health and beauty specialists’ sales (including VAT), 2017-27
                                                                                                                                                                                                                                                                                                                                                                        • Figure 177: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2017-27
                                                                                                                                                                                                                                                                                                                                                                      • Notes on Mintel’s sector size
                                                                                                                                                                                                                                                                                                                                                                        • Outlet and enterprise numbers
                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Health and beauty specialists’ outlet numbers, 2018-22
                                                                                                                                                                                                                                                                                                                                                                          • Figure 179: Health and beauty specialists’ enterprise numbers, 2018-22
                                                                                                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                                                                                                          • Financial pressures will delay post-pandemic value correction
                                                                                                                                                                                                                                                                                                                                                                            • Figure 180: Market forecast for online BPC, 2017-27
                                                                                                                                                                                                                                                                                                                                                                            • Figure 181: Market size for online BPC, 2022-27
                                                                                                                                                                                                                                                                                                                                                                          • Online still strong despite return to stores
                                                                                                                                                                                                                                                                                                                                                                            • Haircare drives online spending
                                                                                                                                                                                                                                                                                                                                                                              • Market Drivers
                                                                                                                                                                                                                                                                                                                                                                                • Personal care inflation soars
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 182: Consumer price inflation, 2008-22
                                                                                                                                                                                                                                                                                                                                                                                • Inflation is the key concern for consumers and brands…
                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending power will be curbed
                                                                                                                                                                                                                                                                                                                                                                                    • Rise in 15-19s presents an opportunity
                                                                                                                                                                                                                                                                                                                                                                                      • Leading Specialists
                                                                                                                                                                                                                                                                                                                                                                                        • Boots recovering from the effects of the COVID-19 pandemic
                                                                                                                                                                                                                                                                                                                                                                                          • A.S. Watson-owned health and beauty chains sales bolstered as COVID-19 restrictions eased
                                                                                                                                                                                                                                                                                                                                                                                            • The Body Shop sales slump after booming a year earlier
                                                                                                                                                                                                                                                                                                                                                                                              • Sally Beauty and Bodycare Health & Beauty blame temporary store closures for decline in sales
                                                                                                                                                                                                                                                                                                                                                                                                • The Fragrance Shop sales bounce back
                                                                                                                                                                                                                                                                                                                                                                                                  • Penhaligon’s turnover up 62% year on year
                                                                                                                                                                                                                                                                                                                                                                                                    • Retail sales of L’Occitane en Provence rebound sharply
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Leading specialist retailers’ net revenues (excluding VAT), 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                    • Fall in units sold by direct-selling representatives impact Avon Cosmetics sales
                                                                                                                                                                                                                                                                                                                                                                                                      • Revolution Beauty phenomenal sales growth
                                                                                                                                                                                                                                                                                                                                                                                                        • Fragrance Direct revamp website to drive customer loyalty
                                                                                                                                                                                                                                                                                                                                                                                                          • Cult Beauty migration to THG platform delivering immediate results
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 184: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 185: Leading pharmacy chains’ net revenues (excluding VAT), 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                          • Boots closes another 60 stores, but expands beauty hall concept to more outlets
                                                                                                                                                                                                                                                                                                                                                                                                            • Superdrug opens its most sustainable store to date
                                                                                                                                                                                                                                                                                                                                                                                                              • The Body Shop introducing its ‘Workshop’ concept to more stores
                                                                                                                                                                                                                                                                                                                                                                                                                • Lush £7.6 million bricks-and-mortar investment
                                                                                                                                                                                                                                                                                                                                                                                                                  • Space NK opens its first-ever two-storey shop
                                                                                                                                                                                                                                                                                                                                                                                                                    • The Fragrance Shop to open 100 stores over the next three years
                                                                                                                                                                                                                                                                                                                                                                                                                      • Molton Brown debuts 1971 store concept
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 186: Leading specialist retailers’ outlet numbers, 2017/8-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                      • Easing of COVID-19 rules help store sales recover
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 187: Leading specialists retailers’ estimated sales per outlet, 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                      • Cost of wages and raw materials starting to impact operating profitability
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 188: Leading specialist retailers’ operating profits, 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 189: Leading online/home shopping specialist retailers’ operating profits, 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading Non-Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                        • Cost of living crisis drawing more consumers to shop beauty at discount grocers
                                                                                                                                                                                                                                                                                                                                                                                                                          • Department stores beauty sales bounce back
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 190: Leading non-specialist retailers’ estimated sales growth, by segment, 2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 191: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                            • Market Shares
                                                                                                                                                                                                                                                                                                                                                                                                                              • Boots accounts for nearly a fifth of all spending on beauty and personal care products
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 192: Leading specialist and non-specialist retailers’ estimated market shares, 2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 193: Leading specialist and non-specialist retailers’ estimated share of all spending on personal care products, 2017/18-2021/22
                                                                                                                                                                                                                                                                                                                                                                                                                                • Note on market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Launch Activity and Innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Cost of living initiatives
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boots launches an ultra-low priced range to help customers
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Price freezes become more common
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Additional cost saving perks for loyalty programme members
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 194: ‘feel good friday’ scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers kick-off Black Friday promotions early
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Sustainability rises up the agenda
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The Body Shop unveils its new Workshop store at Battersea Power Station
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots ‘Better bathroom’ recycling habits initiative
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Customer shopping experience at the forefront
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Boots expands partnership with Deliveroo
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Harrods launches beauty loyalty scheme
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Space NK opens new concept store at Battersea Power Station
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Lush launches 24-hour vending machine style pop-up shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 195: lush pop-up vending machine, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers expand into beauty and personal care
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marks & Spencer expands its beauty offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: BENEFIT COSMETICS RANGE, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Next expands beauty offering by launching own brand range
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: NEXT WOAH SKINCARE RANGE, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Boohoo launches first beauty collection
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Growing emergence of marketplace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Superdrug launches new marketplace platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boots to launch marketplace platform in spring 2023 following its rival Superdrug’s launch
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Farfetch launches beauty marketplace
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Digital enhancements to drive consumer engagement and shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Superdrug gets innovative with TikTok collaboration
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 198: In-store photo booth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • AI-powered skincare advisor offers Superdrug customers innovative shopping experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Charlotte Tilbury Beauty steps into the metaverse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Advertising and Marketing Activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2018-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon overtakes Boots to become the biggest beauty and personal care products advertiser
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon makes a beauty splash with expansion of its Luxury Stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Boots’ ditch ‘Let’s feel good’ tagline and unveil first ever TV advert for its Advantage Card
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Charlotte Tilbury launches first ever creative campaign for Magic Cream
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online-only beauty retailer Beauty Pie launches its first TV campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Allbeauty ramping up brand awareness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Superdrug team up with TikTok in a market-first campaign for a beauty retailer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • L’Occitane ‘What is a Gift’ campaign highlighting biodiversity, reducing waste and empowering women
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Next steps up beauty marketing as it launches its own-brand of skincare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Space NK looking to stand out from the crowd with pop-ups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Body Shop tackling beauty norms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 200: Selected leading retailers recorded above-the-line, online, display and direct mail total advertising expenditure on cosmetics and personal care, 2018-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • TV accounts for the biggest percentage share of sector advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 201: Recorded above-the-line advertising expenditure percentage on cosmetics and personal care, by media type, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Nielsen Ad Intel coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: Attitudes towards and usage of selected brands, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 203: Key metrics for selected brands, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand attitudes: Superdrug offers good value
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 204: Attitudes, by brand, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand personality: Lush is seen as fun and Sephora as exclusive
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 205: Brand personality – macro image, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Boots is perceived as reliable and welcoming
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Brand personality – micro image, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boots seen as trustworthy and reliable but not stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Superdrug reaffirmed its position as a value-oriented brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sephora returned to the UK with new challenges
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Lush is seen as ethical and fun, proving cutting social media works well for business
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Deciem needs to gain more trust from its consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What They Buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Purchasing levels remain stable
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 207: Beauty and personal care items purchased in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Rise in demand for fragrances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 208: Beauty and personal care items purchased in the last 12 months, 2020, 2021 and 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 209: M&S women’s fragrances, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Spike in male beauty buyers aged 35+
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 210: Beauty buyers, by gender and age, 2021 and 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Women aged 35-54 buy most items
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 211: Repertoire of beauty and personal care items purchased in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • How They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Return to stores, but online still strong
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 212: How they purchased beauty and personal care products in the last 12 months, 2019-22
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Gen Zs equally as likely to shop online as in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 213: How they purchased beauty and personal care products in the last 12 months, by generations, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Rise in smartphone purchases
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 214: How they purchased beauty and personal care products in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where They Shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Supermarkets grow in popularity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 215: Where they purchased beauty and personal care items in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 216: Where they purchased beauty and personal care items in the last 12 months, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon competes with rise of online beauty marketplaces
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Savvy Shopping Behaviours
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Females aged 35+ trade down most
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 217: Changes to shopping behaviours in order to save money, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Worst-off consumers use fewer products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 218: Changes to shopping behaviours in order to save money, by financial situation, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A trend for finding dupes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 219: Changes to shopping behaviours in order to save money, by generations, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What Drives In-Store Shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Young keen on self-checkouts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: What encourages people to shop at a store when shopping for beauty or personal care products, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Growth of refill stations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Using in-store events to draw young shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 221: What encourages people to shop at a store when shopping for beauty or personal care products, by gender and age group, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Using technology to help with solutions can broaden appeal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 222: TURF Analysis – Factors to drive in-store beauty/personal care purchases, October 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 223: Table – TURF Analysis – Factors to drive in-store beauty/personal care purchases, October 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes to Shopping for Beauty and Personal Care
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand and price perceptions shift
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 224: Attitudes to shopping for beauty and personal care products, 2022
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Young look at product demonstrations online before purchasing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Using VR to improve the online experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 225: Consumer spending on beauty and personal care products (including VAT), 2022-27
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2022-27

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