2023
9
Germany Beauty and Personal Care Retailing Market Report 2023
2023-04-03T14:59:28+01:00
REPFF6BA8D0_DBF8_4BC9_8AED_59FE28F3D928
2195
162024
[{"name":"Health and Beauty Retail","url":"https:\/\/store.mintel.com\/industries\/retail\/health-beauty"}]
Report
en_GB
The BPC sector will grow robustly in 2023, with cash-strapped consumers staying faithful to drugstores while retail innovations offer additional growth potential. Silke Lambers, Fashion Senior Research Analyst, Germany…

Germany Beauty and Personal Care Retailing Market Report 2023

£ 2,195 (Excl.Tax)

Description

Discover the latest Germany beauty market trends and how they are impacting the Germany beauty and personal care industry! Our Beauty and Personal Care Market Report 2023 is packed with valuable insights on consumer attitudes, Germany beauty and personal care market size and a market forecast on the revenue in the beauty and personal care market. With this report, you’ll have the knowledge to stay ahead of the competition and keep your business growing!

Overview: Germany Beauty and Personal Care Retailing

According to Mintel’s beauty and personal care market report, the Germany beauty and personal care industry proves more resilient to inflation than other markets and showed a healthy growth in 2022. Merely the ecommerce channel has seen a slight decline in sales as consumers return to in-store shopping.

While traditional retailers benefit from customers returning to physical shops after pandemic-related closures, consumers’ buying habits are affected by a new sensitivity to hygiene, which is challenging traditional in-store testers. The ability to test products is a key reason to shop at a particular retailer, and many consumers have reported that not being able to test a product in store creates a purchase barrier for them.

Beauty and Personal Care Germany Market Forecast: What Consumers Want and Why

In the light of rising prices and squeezed incomes, consumers are looking for ways to uplift themselves. Thus, the lipstick effect strengthens the Germany beauty and personal care industry as consumers look for affordable ways to indulge. Germany’s BPC consumers are using a variety of cost-cutting measures, such as switching to less expensive brands or using fewer products. This is leading to more streamlined beauty routines as a new trend for minimalism emerges in beauty.

To maintain beauty and personal care market growth, retailers will have to match consumers’ expectations of a seamless online/offline shopping experience by introducing fast click-and-collect services or new technologies to test and try products.

Germany BPC Retail Statistics

  • Germany Beauty and Personal Care Market Trends: 52% of consumers are interested in sustainable alternatives to current Germany beauty and personal care products.
  • Germany BPC Retail Consumer Behaviour: 60% of BPC buyers have switched to purchasing value own-label products in order to save money.
  • Beauty Retailing in Germany Market Opportunities: The pandemic has changed shopping behaviours and etiquette in recent years, including the reduction of in-store testing. 55% of female BPC shoppers aged 16 to 24 say the inability to test products in store has stopped them from buying certain products since the start of the pandemic.
  • Beauty Retailing in Germany Market Growth: The Germany beauty and personal care industry saw a growth of 5.4% in 2022.

Beauty and Personal Care Market Forecast and Opportunities

Convenient services like click-and-collect can reduce other pain points in Germany beauty and personal care retailing, keeping local shops attractive to consumers.

Moreover, long-term factors like sustainability and demographic changes will re-emerge as key drivers after years of inflation and frugal consumer behaviour. Brands can further environmentally friendly shopping habits through solutions like refill stations. Additionally, innovative AI tools will be used to recommend the right products for customers’ skin type. This offers local retailers the opportunity to let consumers sample products in a safe way.

To discover more about the Germany Beauty and Personal Care Industry, read our Germany Diversity in BPC Market Report 2023, or take a look at our extensive Beauty and Personal Care Market Research.

Quickly Understand Beauty Retailing in Germany

  • Where do Germans shop for beauty and personal care products?
  • What types of beauty and grooming products do consumers buy?
  • What brands do consumers seek out when it comes to Germany beauty and personal care products?
  • Purchase frequency and key purchase drivers.
  • In-store vs. online shopping.
  • The impact of the cost of living crisis on beauty retailing in Germany.
  • Innovations by online and in-store retailers.

Covered in this Report

Products: Beauty products (makeup, colour cosmetics, nailcare, fragrances, skincare), personal care (haircare, bodycare, hair removal, everyday toiletries, oral hygiene, bathing, deodorants), BPC accessories and electricals (hair and makeup brushes, hair styling tools, beauty and dental tools).

Brands: L’Occitane, Rossmann, DM (no planet B, Balea), Müller, Budni, TikTok, Thierry Mugler, Kjaer Weis, L’Oréal, NIVEA, Douglas Collection, Estée Lauder, Clinique, Amazon, Flaconi, Walmart, Space NK, By Terry, Mario Badescu, FOREO, Patchology, and many more.

Expert Insights into Germany BPC Retail

This report, written by Silke Lambers, Senior Research Analyst, delivers in-depth commentary and analysis to highlight current Germany beauty market trends, revenue in the beauty and personal care market, and adds expert context to the numbers.

The Germany beauty and personal care industry will grow robustly in 2023, with cash-strapped consumers staying faithful to drugstores while retail innovations offer additional growth potential.

Silke Lambers
Silke Lambers
Senior Research Analyst – Fashion, Germany

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • Market context
    • Graph 1: retail value sales of BPC product by category, 2018-22
    • Graph 2: online sales of drugstore products, 2016-22
    • Mintel predicts
    • Opportunities
    • Graph 3: old-age dependency ratio with moderate net migration*, 2020-35
    • The competitive landscape
    • Graph 4: BPC retailers shopped with in the past 12 months, 2022
    • Graph 5: drugstores shopped with online or in store for beauty and personal care products, 2022
  2. market drivers

    • The German economy
    • Graph 6: key economic data, in real terms, 2019-24
    • Graph 7: expected changes in behaviour due to rising prices, 2022
    • Graph 8: BPC consumer price index, 2019-22
    • eCommerce
    • Graph 9: online sales of drugstore products, 2016-22
    • Graph 10: products purchased online in the last 12 months, 2019-22
    • Demographic impacts
    • Graph 11: old-age dependency ratio with moderate net migration*, 2020-35
    • Graph 12: BPC products bought by generation, 2022
    • Sustainability
  3. MARKET ACTIVITY

    • Sector size and forecast
    • Graph 13: sales of BPC product by category, 2018-22
    • Channels of distribution
    • Graph 14: retail channel shopped with for beauty and personal care products in the past 12 months, by generation, 2022
    • Graph 15: types of retailers shopped with for beauty and personal care products, 2020-22
    • Graph 16: in-store vs online shopping for beauty and personal care products, 2019-22
  4. What consumers want and why

    • Purchase of beauty and personal care products
    • Graph 17: beauty and personal care products bought in the last 12 months, 2022
    • Graph 18: beauty and personal care products bought by men by age, 2022
    • Graph 19: beauty and personal care products bought by women, by age, 2022
    • Graph 20: number of BPC product types bought in the last 12 months, by gender, 2022
    • Graph 21: number of BPC retailers shopped with in the past 12 months, by gender, 2022
    • Brand preferences
    • Graph 22: BPC brand types purchased in the past 12 months, 2022
    • Graph 23: value/standard BPC brand types bought in the past 12 months, by category, 2022
    • Graph 24: premium brand types bought in the past 12 months, by category, 2022
    • Retailers used for BPC shopping
    • Graph 25: BPC retailers shopped with in store or online in the past 12 months, 2022
    • Graph 26: drugstores shopped with online or in store for beauty and personal care products, 2022
    • Graph 27: supermarkets shopped with online or in store for beauty and personal care products, 2022
    • Graph 28: perfumeries shopped with in store or online for BPC products in the past 12 months, 2021-22
    • Graph 29: retailers shopped with for BPC products online in the past 12 months, 2021-22
    • Buying strategies if consumers had to cut back their BPC spending
    • Graph 30: saving strategies if consumers had to cut back on their BPC spending, 2022
    • Factors influencing choice of store
    • Graph 31: factors that would encourage BPC shopping at one store over another, 2022
  5. RETAILER ACTIVITY

    • Leading retailers
    • Retail innovation – in store
    • Retail innovation – online
  6. Appendix

    • Appendix – products covered, abbreviations and consumer research methodology and language usage
    • Appendix – market size and forecast

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

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Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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