2023
0
Spain Beauty and Personal Care Retailing Market Report 2023
2023-04-04T04:03:48+01:00
OX1154797
1095
162100
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Report
en_GB
"The cost-of-living crisis and high inflation are changing how Spanish consumers shop for beauty and personal care products. With household budgets stretched, many shoppers are looking at ways to cut…

Spain Beauty and Personal Care Retailing Market Report 2023

£ 1,095 (Excl.Tax)

Description

“The cost-of-living crisis and high inflation are changing how Spanish consumers shop for beauty and personal care products. With household budgets stretched, many shoppers are looking at ways to cut back spending on the category, reducing purchasing, switching to lower-priced options and shopping at low-cost retailers. Retailers will have to fight hard to offer added value to attract the spend of more cost-conscious consumers. Flexible payment schemes and own-label beauty should be considered as well as options that simultaneously boost affordability and help save the planet.”

– Stephen Mayles, Retail Analyst, February 2023

Key issues covered in this Report:

  • The impact of the cost of living crisis on the beauty and personal care sector and how savvy shopping consumers are adapting
  • Channels used to shop for beauty and personal care goods and which retailers they use
  • Key strategies adopted by consumers to cut back on beauty and personal care spending during the cost of living crisis
  • Attitudes of beauty and personal care shoppers towards areas of innovations among retailers.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Market context
          • Areas covered in this Report
          • Executive summary

              • The five-year outlook for beauty and personal care retailing
                • Figure 1: Spain: Category outlook, 2023-28
              • The market
                • Spending under pressure but rising
                  • Figure 2: Spain: consumer spending on beauty and personal care (including VAT), 2017-22
                • Sector sales boosted by inflation in 2022
                  • Figure 3: Spain: health and beauty specialists’ sales (excluding VAT), 2017-23
                • The consumer
                  • Beauty and personal care products purchased
                    • Figure 4: Spain: beauty and personal care products purchased, 2022
                  • How they shop
                    • Figure 5: Spain: in-store and online buyers of beauty and personal care products, 2022
                  • Where they shop
                    • Figure 6: Spain: retailer used to purchase beauty and personal care products, 2022
                  • Ways that consumers save money on beauty and personal care products
                    • Figure 7: Spain: beauty and personal care products buyers cost savings measures, 2022
                  • Attitudes to innovations in beauty and personal care retailing
                    • Figure 8: Spain: attitudes to innovations, 2022
                  • Companies and brands
                    • Leading players
                      • Market shares
                        • Figure 9: Spain: leading beauty specialists: estimated share of all beauty specialists’ sales, 2021
                      • Online
                      • Issues and insights

                        • Cheaper and greener way to shop beauty during the cost-of-living crisis
                          • Shoppers want proof of product claims before buying, but are sceptical of reviews
                            • Gap left by Douglas store closures an opportunity for others
                            • Market size and performance

                                • Figure 10: Spain: consumer spending on beauty and personal care (including VAT), 2017-22
                            • Retail sector size and forecast

                                • Figure 11: Spain: health and beauty specialists’ sales, excluding VAT, 2017-24
                            • Channels to market

                                • Figure 12: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2022
                            • Market drivers

                              • Economy grew faster than expected in 2022, but 2023 more challenging
                                • Figure 13: Spain: Key economic projections, % annual change, 2020-24
                              • Inflation remains very high, but there are signs of moderation
                                • Figure 14: Spain: consumer prices * of personal care items, annual % change, 2017-22
                              • Personal care prices rise sharply in 2022
                                • Figure 15: Spain: Consumer prices * of personal care products and services, annual % change, 2021-23
                              • Beauty shoppers spending more, but buying less
                                • Figure 16: Spain: Year-on-year dispensing chemist retail sales of medical and orthopaedic goods and cosmetic and toilet articles in specialised stores, 2021-22
                              • Consumers slightly more upbeat as price pressures ease, but still at depressed levels
                                • Figure 17: Spain: trends in levels of consumer confidence, 2020-23
                                • Figure 18: Spain: Attributes that indicate a beauty/grooming product is good value for money, 2022
                              • The most financially-constrained consumers struggle most with price increases
                                • Figure 19: Spain: Change in financial situation over the past year, by net monthly household income, 2022
                              • Low income earners the most pessimistic about future financial situation
                                • Figure 20: Spain: Financial confidence over the coming year, by net monthly household income, 2022
                              • Struggling with the economic fallout from the conflict in Ukraine
                                • Figure 21: Spain: Expected impact of the conflict in Ukraine on household finances, 2023
                              • Spending on BPC stronger than most discretionary categories
                                • Figure 22: Spain: Spending habits, past 12 months, 2022
                            • Purchasing of beauty and personal care products

                              • 94% of consumers purchase beauty and personal care products
                                • Figure 23: Spain: beauty and personal care products purchased, 2022
                              • Women the most prolific buyers and opportunities in the men’s market
                                • Figure 24: Spain: beauty and personal care products buyers by gender and age, 2022
                            • Channels used to purchase beauty and personal care products

                              • Consumers shop most in-store, but online an integral part of the journey
                                • Figure 25: Spain: in-store and online buyers of beauty and personal care products, by age, 2022
                            • Retailers shopped at for beauty and personal care products

                              • Health and beauty specialists the most popular destination
                                • Figure 26: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, 2022
                                • Figure 27: Spain: type of retailer used for beauty and personal care products purchasing in-store or online in the last 12 months, by income bracket, 2022
                              • Primor the leading specialist destination for beauty and personal care products purchasing
                                  • Figure 28: Spain: retailer used to purchase beauty and personal care products, 2022
                                  • Figure 29: Spain: retailer used to purchase beauty and personal care products, by net monthly household income, 2022
                              • How consumers would cut back on BPC product spending

                                • Switching to cheaper products and rationalising usage to save money
                                    • Figure 30: Spain: beauty and personal care products buyers cost savings measures, by net monthly household income, 2022
                                • Attitudes towards innovations in BPC products and retailing

                                  • Return and refill
                                      • Figure 31: Spain: attitudes to innovations, returning packaging for reward, 2022
                                    • Beauty shoppers looking for shortcuts to aid their decision making
                                      • Figure 32: Spain: attitudes to innovations, demos/reviews online are helpful, 2022
                                    • Premium brands could be missing out on a huge impulse purchasing opportunity
                                      • Figure 33: Spain: attitudes to innovations, wider availability of premium brands, 2022
                                    • Price and perceived efficacy make cheaper beauty brands compelling
                                      • Figure 34: Spain: attitudes to innovations, value brands equally effective, 2022
                                  • Companies and brands

                                    • Maremor’s Marvimundo revenue hits a record high
                                      • Druni revenue up 29% year-on-year
                                        • Douglas accelerate digitalisation and close stores
                                          • Figure 35: Spain: leading beauty specialists, sales, 2017-21
                                        • Primor strengthens its presence in Barcelona with 1,220 sq m store
                                          • Druni opens a new flagship store in San Sebastián
                                            • Douglas preparing to close 70% of its stores in Spain
                                              • DIA considering selling its 1,000-plus chain of Clarel perfume stores
                                                • Figure 36: Spain: leading beauty specialists, outlets, 2017-21
                                            • Market shares

                                                • Figure 37: Spain: leading beauty specialists: estimated share of all beauty specialists’ sales, 2017-21
                                            • Online

                                                • Online beauty and personal care sales
                                                  • Figure 38: Spain: online buyers of beauty and personal care products, by age and net monthly household income, 2022
                                                • Leading online players
                                                • Appendix: Research methodology, data sources and abbreviations

                                                  • Abbreviations
                                                    • Consumer research methodology
                                                      • Data sources

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