2024
0
Brazil Beauty Routines and Habits of Black Consumers Report 2024
2024-04-05T17:02:11+01:00
REP4E8EE8E9_76A0_4BF8_B4C8_A01EED940336
3295
172111
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Report
en_GB
Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam…

Brazil Beauty Routines and Habits of Black Consumers Report 2024

£ 3,295 (Excl.Tax)

Report Summary

Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.

Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam

Table of Contents

    • Key issues covered in this Report
  1. Executive Summary

    • Challenges
    • Opportunities
  2. The Consumer

    • Overview of the black Brazilian consumer
    • Graph 1: spending priorities on BPC products and services – GRID (%), 2023
    • Graph 2: haircare routine – selected item, by region (%), 2023
    • Graph 3: skincare routine, by race/ethnicity (%), 2023
    • Graph 4: Facial skin concerns, by race/ethnicity (%), 2023
    • Graph 5: body skin concerns, by race/ethnicity (%), 2023
    • BPC products purchase
    • Graph 6: BPC products purchase – haircare, by parental status and gender (%), 2023
    • Graph 7: BPC products purchase – color cosmetics, by employment situation and remote work (%), 2023
    • Beauty services done with professionals
    • Graph 8: beauty services done with professionals – hairdresser or barber, by gender (%), 2023
    • Graph 9: beauty services done with professionals, by socioeconomic group (%), 2023
    • Spending priorities on BPC products and services
    • Graph 10: spending priorities on BPC products and services – nail services done by a professional, by generation (%), 2023
    • Graph 11: spending priorities on BPC products and services – personal hygiene, by gender and age (%), 2023
    • Graph 12: spending priorities on BPC products and services – fragrance, by socioeconomic group (%), 2023
    • Haircare routine
    • Graph 13: haircare routine, by hairstyles worn currently, 2023
    • Graph 14: haircare routine, by hair texture (%), 2023
    • Graph 15: haircare routine – selected item, by hair texture (%), 2023
    • Skincare routine
    • Graph 16: skincare routine – selected item, by gender and age (%), 2023
    • Graph 17: skincare routine – selected item, by children living in the household (%), 2023
    • Skin concerns
    • Graph 18: skin concerns, by gender and age (%), 2023
    • Graph 19: skin concerns, by generation (%), 2023
    • Attitudes toward BPC
    • Graph 20: attitudes toward BPC, by socioeconomic group (%), 2023
    • Graph 21: attitudes toward BPC, by hair texture (%), 2023
  3. Key Players

    • Companies and brands
    • Launches and innovations
    • Marketing campaigns and actions
  4. The Market

    • Appendix – Definition, Methodology and Abbreviations

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      2024 Sample Consumer Cover

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