India Beauty Supplements Market Report 2021
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COVID-19 anxieties are driving consumers to supplements. This is a time for brands to acquire new consumers and push for health benefits in beauty supplements.Tanya Rajani, Beauty & Personal…

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Report Summary

COVID-19 anxieties are driving consumers to supplements. This is a time for brands to acquire new consumers and push for health benefits in beauty supplements.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • Competitive landscape
  2. key trends

    • Graph 1: top 10 market of beauty supplements*, 2018-20
    • Graph 2: % of anti-hairloss claims in shampoo, 2018-20
    • Global trends and how they are playing out in India
    • Key drivers
    • Graph 3: consumer anxieties, 2021
  3. consumer insights

    • Graph 4: issues faced by consumers from usage of VMS, 2021
    • Graph 5: issues consumers face from usage of home remedies, 2021
    • Graph 6: interest in VMS formats, 2021
    • Hair supplements
    • Graph 7: benefits interested in beauty supplements, 2021
    • Graph 8: benefits interested in beauty supplements, by gender, 2021
    • Graph 9: beauty supplements behaviours, by gender, 2021
    • Holistic health
    • Formats and flavours
    • Graph 10: top five important factors in trying vitamins, minerals and supplements, 2021
    • Graph 11: important factors in trying vitamins, minerals and supplements by taste seekers, 2021
  4. Market applications

    • Lead with hair solutions
    • Leverage COVID-19 anxieties into holistic health options
    • Graph 12: % of functional – skin, nails & hair claims in vitamins, minerals and supplements, 2018-20
    • Graph 13: top five claims of beauty supplements*, 2018-20
    • Graph 14: attitude statements, 2021
    • Drive adoption through familiarity
    • Graph 15: consumers who agree that Ayurvedic supplements are safe to consume, by gender, region and age, 2021
    • Global innovations
  5. Appendix

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