2021
0
India Beauty Trends, Influences and Inspirations Market Report 2021
2021-09-28T15:03:08+01:00
REPCF077193_B21B_4226_A19F_BA9093F929F1
2195
142839
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"},{"name":"Consumers and Trends","url":"https:\/\/store.mintel.com\/industries\/consumers-trends"}]
Report
en_GB
Rebuild trust, facilitate online conversation and establish relevancy for K-Beauty to catch up with lifestyles that rapidly shifted to digital during the pandemic.Tanya Rajani, Beauty & Personal Care Analyst…

India Beauty Trends, Influences and Inspirations Market Report 2021

£ 2,195 (Excl.Tax)

Report Summary

Rebuild trust, facilitate online conversation and establish relevancy for K-Beauty to catch up with lifestyles that rapidly shifted to digital during the pandemic.

Tanya Rajani, Beauty & Personal Care Analyst – India

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Graph 1: consumers who share their experiences of using a brand or product with others, by gender and age, 2021
    • Graph 2: beauty trends consumers are aware of, by age, 2021
    • Opportunities
    • Competitive landscape
    • The impact of COVID-19 on the beauty industry
  2. key trends

    • Graph 3: top five growing claims in beauty & personal care, 2018-21
    • Graph 4: beauty and personal care launches with location of manufacture as South Korea, 2020
  3. key drivers

    • Global trends and how they are playing out in India
  4. consumer insight

    • Graph 5: the most trusted sources of beauty information consumers rely on, 2021
    • Beauty eCommerce Enthusiasts
    • Women aged 35+ who have shifted their beauty conversations online
    • Graph 6: sources of beauty information consumers have ranked as number one, by age, 2021
    • Graph 7: consumers who share their experiences of using a brand or product with others, by gender and age, 2021
    • Graph 8: consumers who like beauty influencers and/or brands that respond to their comments on social media, by gender and age, 2021
    • Potential K-Beauty Trend Trialists
    • Graph 9: beauty trends consumers are aware of, 2021
    • Graph 10: consumers who are aware of K-Beauty trends, by age, 2021
    • Graph 11: sources of beauty information that consumers have ranked as number one, 2021
  5. market applications

    • Foster stronger brand-consumer bonds with a community-first approach
    • Regain trust by leveraging consumer content
    • Build the K-Beauty trend
    • Who's innovating
    • Global innovations
  6. Appendix

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

    Market

    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

    Consumer

    Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

    Brand/Company

    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

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    India Consumer 2024 Sample Cover

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