2023
0
Ireland Beer and Cider Market Report 2023
2023-12-09T03:06:26+00:00
OX1158359
1495
168923
[{"name":"Beer and Cider","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/beer-cider"}]
Report
en_GB
“The cost of living crisis is taking its toll on the Irish beer and cider sector, with approximately six in ten drinkers noting financial concerns have seen them reduce their…

Ireland Beer and Cider Market Report 2023

£ 1,495 (Excl.Tax)

Report Summary

“The cost of living crisis is taking its toll on the Irish beer and cider sector, with approximately six in ten drinkers noting financial concerns have seen them reduce their in-home and out-of-home beer/cider consumption. Moving forward, justifying value for money will be a key challenge for the sector.”

– Brian O’Connor, Category Director for Ireland

Issues covered in this Report

This Report will examine the sale and consumption of beer and cider throughout the IoI (island of Ireland) in both the on-trade and off-trade. On-trade refers to any licensed premises that permits the sale and consumption of alcohol within these premises. Off-trade refers to any licensed retailer, including supermarkets, that sell alcohol for off-site consumption.

Table of Contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • The Market
            • The five-year outlook for beer and cider
              • Figure 1: Outlook for beer and cider, 2023-28
            • IoI beer sector worth €2.7 billion in 2023
              • Figure 2: Total beer sales, by value, IoI, NI and RoI, 2018-23
              • Figure 3: Total alcohol consumption share, by segment (%), IoI, 2022
              • Figure 4: Total on-trade beer sales, by value, IoI, NI and RoI, 2018-23
              • Figure 5: Total off-trade beer sales, by value, IoI, NI and RoI, 2018-23
              • Figure 6: Beer market segment share, (%), IoI, 2018-23
            • Cider facing similar fortunes
              • Figure 7: Total cider sales, by value, IoI, NI and RoI, 2018-23
              • Figure 8: Total on-trade cider sales, by value, IoI, 2018-28
              • Figure 9: Total off-trade cider sales, by value, IoI, 2018-28
            • Price of a pint climbs in 2023
              • Figure 10: Consumer price indices for beer, on-trade and off-trade, RoI, August 2017-February 2019
              • Figure 11: How consumers describe their current financial situation, IoI, 2022-23
            • Disposable income deficit
              • Figure 12: Consumers who expect to reduce their spending on socializing/entertainment due to rising prices, IoI, 2022-23
            • Less overall beer consumption
              • Figure 13: Estimated per capita consumption of alcohol, RoI, 2018-23
            • Irish and UK beer tax among highest in Europe
              • Figure 14: Top ten EU (including UK) Beer Excise Rates, 2022
            • Pubs struggle as operating costs increase
              • Companies and innovations
                • The consumer
                  • RoI consumers stronger beer users
                    • Figure 15: Frequency that consumers drink beer, NI and RoI, 2023
                    • Figure 16: Types of beer consumers have drunk in home or out of home in the last three months, NI and RoI, 2023
                  • Over four in 10 drink cider
                    • Figure 17: Frequency that consumers drink cider, NI and RoI, 2023
                    • Figure 18: Types of cider drunk in the last three months, NI and RoI, 2023
                  • Cost of living putting focus on price
                    • Figure 19: Important factors when buying beer, NI and RoI, 2023
                    • Figure 20: Important factors when buying cider, NI and RoI, 2023
                  • Drinking less in the face of cost of living crisis
                    • Figure 21: Consumer behaviours relating to beer and cider, NI and RoI, 2023
                  • Beer and cider seen as an affordable treat mostly by NI drinkers
                    • Figure 22: Agreement with statements relating to beer and cider, NI and RoI, 2023
                • The Market – What You Need to Know

                  • IoI beer sector worth €2.7 billion in 2023
                    • Cider facing challenging times too
                      • Price of a pint climbs in 2023
                        • Disposable income deficit
                          • Less overall beer consumption
                            • Irish and UK beer tax among highest in Europe
                              • Pubs struggle as operating costs increase
                              • Market Sizes and Forecast

                                  • The five-year outlook for beer and cider
                                    • Figure 7: Outlook for beer and cider, 2023-28
                                  • IoI beer sales expected to slow between 2022-23
                                    • Figure 23: Total beer sales, by value, IoI, NI and RoI, 2018-28
                                    • Figure 24: Total alcohol consumption share, by segment (%), IoI, 2022
                                  • On-trade bounces back by 34% between 2021 and 2022
                                    • Figure 25: Total on-trade beer sales, by value, IoI, NI and RoI, 2018-28
                                  • Off-trade spending climbing down from pandemic high
                                    • Figure 26: Total off-trade beer sales, by value, IoI, NI and RoI, 2018-28
                                  • Cider sees slow but consistent growth
                                    • Figure 27: Total cider sales, by value, IoI, NI and RoI, 2018-28
                                  • On-trade cider experiences harsh times during COVID-19
                                    • Figure 28: Total on-trade cider sales, by value, IoI, 2018-28
                                  • Off-trade sales reaped benefits of in-home drinking
                                    • Figure 29: Total off-trade cider sales, by value, IoI, 2018-28
                                • Market Segmentation

                                    • Lager largest beer category, but seeing share decline 2021-23
                                      • Figure 30: Total lager sales, by value, IoI, off-trade and on-trade, 2018-23
                                    • Stout grows its share strongly
                                      • Figure 31: Total stout sales, by value, IoI, off-trade and on-trade, 2018-23
                                    • Non-alcoholic beers see strong surge in market share
                                      • Figure 32: Total non-alcoholic beer sales, by value, IoI, off-trade and on-trade, 2018-23
                                    • Ale accounts for 4.8% of total beer sales
                                      • Figure 33: Total ale sales, by value, IoI, off-trade and on-trade, 2018-23
                                  • Market Drivers

                                    • Beer prices increasing strongly
                                      • Figure 34: Consumer price indices for beer, on-trade and off-trade, RoI, August 2017-February 2019
                                      • Figure 35: How consumers describe their current financial situation, IoI, 2022-23
                                      • Figure 24: How consumers rate their financial situation compared to 12 months previously, IoI, 2022-23
                                      • Figure 36: Consumer behaviours relating to beer and cider, NI and RoI, 2023
                                      • Figure 37: Consumers who expect to reduce their spending on socializing/entertainment due to rising prices, IoI, 2022-23
                                    • Alcohol consumption levels falling 2018-23 as drinkers seek healthier options
                                      • Figure 38: Estimated per capita consumption of alcohol, RoI, 2018-23
                                    • Taxation remains among the highest in EU
                                      • Figure 39: Top ten EU (including UK) Beer Excise Rates, 2022
                                    • Rising costs for pubs an issue
                                      • One in five RoI pubs have shut since 2005
                                      • Companies and Brands – What You Need to Know

                                        • Sustainability claims leading beer and cider innovations
                                          • Growth of low/no alcohol beers across the UK and Ireland
                                            • Fortified beers becoming more mainstream
                                            • Who’s Innovating?

                                                • Sustainability efforts driving beer and cider innovations.
                                                  • Figure 40: Percentage of new product releases between October 2022 – October 2023 by claim, UK and Ireland.
                                                • Diageo making low/no alcohol options more accessible
                                                  • Fortified beers gaining popularity
                                                  • Companies and Brands

                                                      • Budweiser Brewing Group UK & Ireland
                                                        • Key Facts
                                                          • Product Portfolio
                                                            • Brand NPD
                                                              • Recent Developments
                                                                • BrewDog
                                                                  • Key Facts
                                                                    • Product Portfolio
                                                                      • Brand NPD
                                                                        • Recent Developments
                                                                          • C&C Group Plc.
                                                                            • Key Facts
                                                                              • Product Portfolio
                                                                                • Diageo
                                                                                  • Key Facts
                                                                                    • Product Portfolio
                                                                                      • Brand NPD
                                                                                        • Recent Developments
                                                                                          • Heineken Ireland
                                                                                            • Key Facts
                                                                                              • Product Portfolio
                                                                                                • Brand NPD
                                                                                                  • Recent Developments
                                                                                                    • Molson Coors
                                                                                                      • Key Facts
                                                                                                        • Product Portfolio
                                                                                                          • Brand NPD
                                                                                                            • Recent Developments
                                                                                                              • Craft beer & cider companies
                                                                                                                • Carlow Brewing Company
                                                                                                                  • Key Facts
                                                                                                                    • Product Portfolio
                                                                                                                      • Hilden Brewery
                                                                                                                        • Key Facts
                                                                                                                          • Product Portfolio
                                                                                                                            • Long Meadow
                                                                                                                              • Key Facts
                                                                                                                                • Product Portfolio
                                                                                                                                  • Recent Developments
                                                                                                                                    • Porterhouse Brewing Company
                                                                                                                                      • Key Facts
                                                                                                                                        • Product Portfolio
                                                                                                                                          • Recent Developments
                                                                                                                                            • Whitewater Brewery
                                                                                                                                              • Key Facts
                                                                                                                                                • Product Portfolio
                                                                                                                                                  • Recent Developments
                                                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                                                    • RoI consumers stronger beer users
                                                                                                                                                      • Over four in 10 drink cider
                                                                                                                                                        • Cost of living putting focus on price
                                                                                                                                                          • Drinking less in the face of cost of living crisis
                                                                                                                                                            • Beer and cider seen as an affordable treat mostly by NI drinkers
                                                                                                                                                            • Usage of Beer

                                                                                                                                                                • More than six in ten drink beer
                                                                                                                                                                  • Figure 41: Frequency that consumers drink beer, NI and RoI, 2023
                                                                                                                                                                  • Figure 42: Frequency that consumers drink beer, by age group and gender, NI and RoI, 2023
                                                                                                                                                                • Lager continues to be the most used type of beer
                                                                                                                                                                  • Figure 43: Types of beer consumers have drunk in home or out of home in the last three months, NI and RoI, 2023
                                                                                                                                                                • Lager seeing less use among younger drinkers compared to other beers
                                                                                                                                                                  • Figure 44: Usage of lager vs. other types of beer, by age groups, NI and RoI, 2023
                                                                                                                                                                • Stout growing its appeal among younger age groups
                                                                                                                                                                  • Figure 45: Consumers who have drunk stout/porter in the last three months, by age, NI and RoI, 2023
                                                                                                                                                                • Affluent consumers show stronger user of golden and light ales
                                                                                                                                                                  • Figure 46: Consumers who have drunk light or golden ale in the last three months, by gender and socio-economic group, NI and RoI, 2023
                                                                                                                                                              • Usage of Cider

                                                                                                                                                                  • Cider usage lower than beer
                                                                                                                                                                    • Figure 47: Frequency that consumers drink cider, NI and RoI, 2023
                                                                                                                                                                    • Figure 48: Users of cider, by gender, NI and RoI, 2023
                                                                                                                                                                  • Apple cider most drank cider type
                                                                                                                                                                    • Figure 49: Types of cider drunk in the last three months, NI and RoI, 2023
                                                                                                                                                                  • Men are key apple cider users
                                                                                                                                                                    • Figure 50: Cider consumers who have drunk apple cider in the last three months, NI and RoI, 2023
                                                                                                                                                                  • Women and affluent consumers gravitate towards other fruit based ciders
                                                                                                                                                                    • Figure 51: Consumers who have drunk other fruit-based cider (eg Strawberry and lime, red grape) in the last three months, by gender and socio economic groups, NI and RoI, 2023
                                                                                                                                                                • Important Factors when Purchasing

                                                                                                                                                                    • Among consumers’ top priorities are price, brand and flavour
                                                                                                                                                                      • Figure 52: Important factors when buying beer, NI and RoI, 2023
                                                                                                                                                                      • Figure 53: Important factors when buying cider, NI and RoI, 2023
                                                                                                                                                                      • Figure 54: Releases of fruit-flavoured beer and cider, UK (including NI), 2023
                                                                                                                                                                    • Gen Z and young Millennials look at the alcohol content of beer
                                                                                                                                                                      • Figure 55: Consumers for whom alcohol content is an important factor when buying beer, NI and RoI, 2023
                                                                                                                                                                      • Figure 56: Consumer interest in low-alcohol/non-alcoholic beer and cider, by age, NI and RoI, 2023
                                                                                                                                                                      • Figure 57: New releases of low-alcohol beer and cider, UK (including NI) and Ireland, 2023
                                                                                                                                                                    • Consumers of higher affluence look for craft-brewed beer and cider
                                                                                                                                                                      • Figure 58: Consumers for whom craft-brewed is important when buying beer and cider, by socio-economic status, NI and RoI, 2023
                                                                                                                                                                  • Behaviours towards Beer and Cider

                                                                                                                                                                      • Consumers are buying less rather than switching to cheaper beer/cider
                                                                                                                                                                        • Figure 59: Consumer behaviours relating to beer and cider, NI and RoI, 2023
                                                                                                                                                                        • Figure 60: Consumers who spend money on alcohol over the course of the year and who would want to continue doing so if they had to make cuts to their overall spending, NI and RoI, 2023
                                                                                                                                                                      • Interest in rotation of beer/cider selection for out-of-home drinking
                                                                                                                                                                        • Employed consumers find fortified low-/no-alcohol options appealing
                                                                                                                                                                          • Figure 61: Consumers who would be interested in low/alcohol/non-alcoholic beer/cider fortified with vitamins/minerals (eg added vitamin D), by working situation, NI and RoI, 2023
                                                                                                                                                                          • Figure 62: New releases of low-/no-alcohol beer with functional ingredients, Global, 2023
                                                                                                                                                                      • Attitudes Towards Beer and Cider

                                                                                                                                                                          • NI consumers more likely to view beer/cider as an affordable treat
                                                                                                                                                                            • Figure 63: Agreement with statements relating to beer and cider, NI and RoI, 2023
                                                                                                                                                                          • Affluent consumers more likely to view beer/cider as an affordable treat
                                                                                                                                                                            • Figure 64: Agreement with the statement ‘Beer/cider is an affordable treat’, by socio-economic group, NI and RoI, 2023
                                                                                                                                                                          • RoI consumers place more stock in sustainability for beer/cider
                                                                                                                                                                            • Women more likely to demand greater access to low/no alcohol beers and ciders
                                                                                                                                                                              • Figure 65: Agreement with the statement ‘There should be more low-alcohol/non-alcoholic beer/cider available in pubs/bars/restaurants’, by gender, NI and RoI, 2023
                                                                                                                                                                          • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                            • Data sources
                                                                                                                                                                              • Generational cohort definitions
                                                                                                                                                                                • Abbreviations

                                                                                                                                                                                About the report

                                                                                                                                                                                This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                                                                                                                                                                                Market

                                                                                                                                                                                Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                                                                                                                                                                                Consumer

                                                                                                                                                                                Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                                                                                                                                                                                Brand/Company

                                                                                                                                                                                Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                                                                                                                                                                                Data

                                                                                                                                                                                Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                                                                                                                                                                                *databooks not available with UK B2B Industry reports.

                                                                                                                                                                                Below is a sample report, understand what you are buying.

                                                                                                                                                                                Click to show report
                                                                                                                                                                                2024 Sample Consumer Cover

                                                                                                                                                                                Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

                                                                                                                                                                                Trusted by companies. Big and small.

                                                                                                                                                                                Want to speak to us directly?

                                                                                                                                                                                Contact us with your enquiry and our expert global team can help.

                                                                                                                                                                                Get in touch