2020
9
Germany Beer Market Report 2020
2022-03-29T11:09:35+01:00
REP400545B7_7AFE_4E23_A699_84D2114AAC8A
2195
149910
[{"name":"Beer and Cider","url":"https:\/\/store.mintel.com\/industries\/drinks\/alcoholic-drink\/beer-cider"}]
Report
en_GB
Measures put in place to control the COVID-19 outbreak, particularly social distancing, reduce occasions to drink beer and challenge the entire industry.Heidi Lanschützer, Category Director - Food & Drink…

Germany Beer Market Report 2020

£ 2,195 (Excl.Tax)

Report Summary

Measures put in place to control the COVID-19 outbreak, particularly social distancing, reduce occasions to drink beer and challenge the entire industry.

Heidi Lanschützer, Category Director – Food & Drink and BPC

Table of Contents

  1. Executive summary

    • Market context
    • Graph 1: Per capita consumption of pure alcohol among adults (15+), 1997-2016
    • Mintel predicts
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Marketing Mix
  2. Market drivers

    • Graph 2: level of concern over the risk of being exposed to the coronavirus (also known as COVID-19)?, 3-16 March 2020
    • Graph 3: level of concern over the affect of COVID-19 on the lifestyle, 3-16 March 2020
    • Graph 4: per capita consumption of pure alcohol among adults (15+), per year, 1997-2016
    • Graph 5: Number of microbreweries per year, 2012-18
    • Graph 6: average temperature, April-October, 2016-19
  3. WHAT CONSUMERS WANT AND WHY

    • Types of beer consumed and consumption frequency
    • Graph 7: Frequency of beer consumption, December 2019
    • Graph 8: types of beer consumed, December 2019
    • Graph 9: varieties of beer drunk, December 2019
    • Graph 10: Usage of selected beer varieties, by gender and age, December 2019
    • Where beer is bought
    • Graph 11: places where beer was bought in the last 3 months, December 2019
    • Consumer attitudes to drinking beer
    • Graph 12: consumer attitudes to drinking beer, December 2019
    • Consumer attitudes to beer
    • Graph 13: Consumer attitudes to beer, December 2019
    • Attributes consumers would like to see in beer
    • Graph 14: beer types consumers would like to see more, December 2019
  4. Launch activity and Innovation

    • Launch activity and innovation by leading players
    • Graph 15: new launches in the beer segment per year, by launch type, 2015-19
    • Graph 16: share of new launches* in the beer segment, top 10 manufacturers, 2015-19
    • Launch activity and Innovation with ethical claims
    • Graph 17: NPD in the beer segment per year, by selected claim categories, 2015-19
    • Graph 18: NPD in the beer segment, by ethical and environmental claims, 2015-19
    • Launch activity and innovation regarding aroma and flavour
    • Graph 19: NPD* in the beer segment per year, by flavour components, 2015-19
    • Launch activity in low/no-alcohol beer
    • Graph 20: NPD in the beer segment per year, by alcohol content, 2015-19
    • Launch activity in premium beer
    • Promotion and Marketing Activity
  5. Market share

    • Graph 21: market share of beer brands, 2019
    • Graph 22: market share growth, by top 10 companies, 2018-19
    • Germany: retail market share of beer manufacturers, by value, 2016-19
    • Germany: retail market share of beer manufacturers, by volume, 2016-19
  6. Market Segmentation, Size and Forecast

    • Forecasting during the COVID-19 pandemic
    • Graph 23: changes in retail sales of beer by selected calendar weeks, compared to the average of sales between Aug 2019-Jan 2020
    • Germany: retail volume sales of beer, by segment, 2018-19
    • Germany: retail value sales of beer, by segment, 2018-19
  7. Appendix

    • Note on COVID-19
    • Appendix – products covered, abbreviations and consumer research methodology
    • Appendix – launch activity and innovation
    • Graph 24: [no title]
    • Appendix – market size and forecast
    • Germany: retail sales of beer, by value, 2014-24
    • Germany: retail sales of beer, by value, 2014-24
    • Germany: retail sales of beer, by value, best- and worst-case forecast, 2019-24
    • Germany: retail sales of beer, by volume, best- and worst-case forecast, 2019-24

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

The consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Below is a sample report, understand what you are buying.

Click to show report
Germany Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

Trusted by companies. Big and small.

Want to speak to us directly?

Contact us with your enquiry and our expert global team can help.

Get in touch