2020
0
Beer – Indian Consumer – 2020
2020-09-03T12:48:17+01:00
REP11956917_D4D3_414E_9CC1_6A89B022F071
2195
124513
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Report
en_GB
Adversely impacted by the pandemic, the beer industry will see a sluggish revival in the short term. Healthier brews and unique flavours can aid long term growth.Nidhi Sinha, Head…

Beer – Indian Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Adversely impacted by the pandemic, the beer industry will see a sluggish revival in the short term. Healthier brews and unique flavours can aid long term growth.

Nidhi Sinha, Head of Content – India Consumer

Table of Contents

  1. executive summary

    • Market context
    • [Graph] India and Global: share of beer launches with ABV of 3.5% or lower, Jul 2017-Jun 2020
    • What consumers want, and why
    • [Graph] India: repertoire of beer consumed by city tier, March 2020
    • [Graph] India: factors influencing purchase of beer by gender, March 2020
    • [Graph] India: barriers to beer consumption, March 2020
    • Opportunities
    • Competitive landscape
    • Mintel predicts
  2. the impact of covid-19 on beer

    • [Graph] India: consumer outlook on impact of COVID-19 on unemployment, June 2020
  3. key trends

    • Global trends and how they are playing out in India
    • Key drivers
  4. consumer insights

    • Beer consumption habits: frequency and types of beer consumed
    • [Graph] India: frequency of beer consumption, March 2020
    • [Graph] India: regular beer drinkers by age group, gender and city tier, March 2020
    • [Graph] India: moderate beer drinkers by age group, gender and city tier, March 2020
    • [Graph] India: light beer drinkers by age group, gender and city tier, March 2020
    • [Graph] India: repertoire of beer consumed by beer drinkers, March 2020
    • [Graph] India: repertoire of beer consumption by consumer type, March 2020
    • [Graph] India: consumption of beer by beer type, March 2020
    • [Graph] India: repertoire of beer consumed by age group, March 2020
    • [Graph] India: light beer drinkers by age group, March 2020
    • [Graph] India: consumption of different beer types by region, March 2020
    • [Graph] India: consumption of different beer types by city tier, March 2020
    • [Graph] India: consumption of lagers and wheat beer by gender, March 2020
    • [Graph] India: attitude towards draught beer by beer consumer type, March 2020
    • Consumption occasion: Out-of-home and social drinking
    • [Graph] India: location of consumption of beer by gender, March 2020
    • [Graph] India: consumption of beer at different locations by age group, March 2020
    • [Graph] India: location of beer consumption with friends/relatives or alone, March 2020
    • [Graph] India: occasion of beer consumption by gender, March 2020
    • Reasons for beer consumption
    • [Graph] India: reasons for drinking beer, March 2020
    • [Graph] India: reasons for consumption of beer by employment status and gender and city tier, March 2020
    • Barriers to beer consumption
    • [Graph] India: barriers to beer consumption by consumer type, March 2020
    • [Graph] India: barriers to consumption of beer by age, March 2020
    • Factors influencing purchase of beer
    • [Graph] India: factors influencing purchase of beer by type of consumer, March 2020
    • [Graph] India: beer style influencing beer purchase by type of beer consumer, March 2020
    • [Graph] India: promotional offers influencing the purchase of beer by age group, March 2020
    • [Graph] India: factor influencing purchase of beer by gender, March 2020
    • Craft beer consumer
    • [Graph] India: consumption of different beer by type of beer consumer, March 2020
    • [Graph] India: agreement to select attitudes towards craft beer by consumer type, March 2020
    • Low/no alcohol consumer
    • [Graph] India: agreement to select attitudes by age group, March 2020
    • [Graph] India: consumption of LNA beer by consumer type, March 2020
  5. market applications

    • Health and wellness can lead the way for new product innovations
    • [Graph] India and Global: share of beer launches carrying light or low calorie-related claims, Jul 2017-Jun 2020
    • [Graph] India and Global: share of beer launches with ABV of 3.5% or lower, Jul 2017-Jun 2020
    • Eyeing for craft beer
    • [Graph] India: share of beer launches by flavour component, Jul 2017-Jun 2020
    • [Graph] Global: growing flavour components as a share of beer launches, Jul 2018-Jun 2020
    • Build engagement for a loyal consumer base
    • Global innovations
  6. appendix

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