2024
0
China Beverage Blurring Market Report 2024
2024-04-17T05:02:08+01:00
REP4348BA0C_6543_4D1A_9405_49B5C139347D
3695
172424
[{"name":"Drinks","url":"https:\/\/store.mintel.com\/industries\/drinks"}]
Report
en_GB
As consumers become more cautious about spending and trading up on non-alcoholic drinks, promoting hydration and meal-pairing occasions can help boost consumption. At the same time, innovations focused on cooling,…

China Beverage Blurring Market Report 2024

£ 3,695 (Excl.Tax)

Report Summary

As consumers become more cautious about spending and trading up on non-alcoholic drinks, promoting hydration and meal-pairing occasions can help boost consumption. At the same time, innovations focused on cooling, refreshing textures may help non-alcoholic drinks achieve better growth during hot summer days, when sales peak.

Rika Huang, Senior Analyst, China Insights

Table of Contents

  1. Executive summary

    • Key issues covered in this Report
    • The market
    • Companies and brands
    • The consumer
    • Graph 1: consumption frequency – penetration*, 2020, 2022 and 2023
    • Graph 2: consumption frequency – once a day or more, 2020, 2022 and 2023
    • Graph 3: purchase channels, 2023
    • Graph 4: consumption purpose, 2023
    • Graph 5: flavour blurring, 2023
    • Graph 6: sweetener choice, 2023
    • Graph 7: stylisation, 2023
    • Graph 8: compatible texture, 2023
    • Issues and insights
    • What we think
  2. The market

    • Market factors
    • Graph 9: confidence in improving future finances, 2022-2024
    • Graph 10: changes in financial status, 2022-2023
    • Graph 11: trading up and down, 2021-2023
    • Graph 12: changes in spending – non-alcoholic drinks, 2021-2024
    • Graph 13: priority of beverage spending, 2024
    • Graph 14: perception towards sweeteners, 2021 and 2023
    • Graph 15: perception towards sweeteners – natural, 2021 and 2023
  3. Companies and brands

    • Marketing activities
    • New product trends
    • Graph 16: new products launched in non-alcoholic drinks, by claim category, 2019-2023
    • Graph 17: new products launched in non-alcoholic drinks, by minus claims, 2019-2023
  4. The consumer

    • Consumption frequency
    • Graph 18: consumption frequency, 2023
    • Graph 19: consumption frequency – penetration*, 2020, 2022 and 2023
    • Graph 20: consumption frequency – once a day or more, 2020, 2022 and 2023
    • Graph 21: consumption frequency – once a day or more, 2020, 2022 and 2023
    • Graph 22: Coffee consumption frequency – once a day or more, by age, 2022 and 2023
    • Graph 23: consumption frequency of energy drinks – once a day or more, by city tier, 2022 and 2023
    • Graph 24: consumption frequency of energy drinks – once a day or more, by monthly household income, 2022 and 2023
    • Graph 25: consumption frequency – once a day or more, by age, 2022 and 2023
    • Graph 26: consumption frequency – once a day or more, by respondents aged 18-24 with different monthly household income, 2023
    • Purchase channel
    • Graph 27: purchase channels, 2023
    • Graph 28: purchasing channel, by vending machine users, 2023
    • Graph 29: consumption frequency – once a day or more, by purchasing channel, 2023
    • Graph 30: consumption purpose – to try new products, by purchasing channel, 2023
    • Graph 31: non-alcoholic drink launches at membership stores, 2018-2023
    • Consumption purpose
    • Graph 32: consumption purpose, 2023
    • Graph 33: consumption purpose – to hydrate, by daily consumers of non-alcoholic drinks, 2023
    • Graph 34: consumption purpose, 2023
    • Graph 35: consumption purpose – as alcoholic drinks substitute, by gender and age, 2023
    • Graph 36: consumption purpose – to supplement the nutrition, by consumers who have consumed selected non-alcoholic drinks once a day or more, 2023
    • Flavour blurring
    • Graph 37: flavour blurring, 2023
    • Graph 38: flavour blurring – flavour combinations, 2023
    • Graph 39: comparison of rankings for flavour blurring and interest in flavours, 2022 and 2023
    • Graph 40: flavour blurring, by consumption purpose, 2023
    • Sweetener Choice
    • Graph 41: sweetener choice, 2023
    • Graph 42: sweetener choice, by consumers who consume selected drinks once a day or more, 2023
    • Graph 43: sweetener choice, by consumers who consume selected drinks once a day or more, 2023
    • Graph 44: sweetener choice, by consumers who consume selected drinks once a day or more, 2023
    • Stylisation
    • Graph 45: stylisation, 2023
    • Graph 46: stylisation – selected items, by gender, 2023
    • Graph 47: stylisation – mystery/horoscope/tarot, by gender and age, 2023
    • Graph 48: stylisation – selected items, by generation, 2023
    • Compatible texture
    • Graph 49: compatible texture, 2023
    • Graph 50: compatible texture – selected items, 2023
    • Graph 51: compatible texture – selected items, 2023
  5. Issues and insights

    • Create non-alcoholic drinks that provide a cooling sensation to beat the heat
    • Graph 52: compatible texture – selected items, 2023
    • Further explore and expand upon the diverse range of citrus flavours
    • Revisiting the fundamental value of non-alcoholic drinks: water
  6. Appendix – methodology and abbreviations

    About the report

    This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

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