Mintel’s Biscuits (Cookies & Crackers) Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the world.
Created by our team of expert analysts and built on Mintel’s robust market size data, Market Dynamics connects the dots between market forecasts, consumer sentiment, and brand innovations to give you the full story of how your market is evolving and what your next move should be.
| Forecast Period | Five Year Forecast |
| Report Coverage | Market Size, Market Forecast, Market Segmentation Cross-category Comparison, Cross-country Comparison Macro Socio-economic Factors Market Share, Product Launch Activity |
| Market Segmentation | Savoury Biscuits, Sweet Biscuits |
| Cross-category Comparison | Bread & Bread Products, Breakfast Cereals, Chocolate Confectionery, Desserts, Ice Cream, Snack Food, Sugar & Gum Confectionery, Sweet Bakery* *cross-category comparison differs depending on market |
| Markets | France, Germany, Indonesia, Japan, Mexico, South Korea, Spain Coming soon: Australia, Brazil, Canada, India, Italy, Thailand |
The global biscuits market is seeing varied growth across different regions in 2025, with certain areas showing more substantial expansion. Notably, Japan’s biscuit market continues to grow despite challenges, driven largely by sweet biscuits. In contrast, France is witnessing a decline in biscuit consumption, but there’s an increasing demand for biscuits as affordable indulgences, with private labels gaining popularity. Germany is experiencing growth primarily driven by price, with sweet biscuits also taking the lead. Overall, sweet biscuits remain the dominant segment of the market, driving growth due to their widespread appeal and diverse offerings.
Several trends are shaping the growth of the global biscuits market. With a shift towards healthier lifestyles, consumers increasingly opt for biscuits that cater to health-conscious choices, such as those with low sugar or organic ingredients. There is also a rising trend towards clean-label products, emphasising simplicity and transparency, with claims like “free-from” additives gaining traction. Furthermore, innovative flavours and ingredients capture consumer interest, while the demand for indulgent yet health-considerate treats continues to influence market dynamics. This evolving consumer preference landscape is pushing manufacturers to adapt and innovate continuously.
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Market Dynamics reports are designed to connect the dots between market data and market direction. To understand more about what is featured in these reports, take a look at the sample PDF below.
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Mintel’s Chocolate Confectionery Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world....
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Biscuits (Cookies & Crackers) - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers packaged savoury...
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Biscuits (Cookies & Crackers) - Germany by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers packaged savoury...
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While volume sales of sweet biscuits are shrinking, 84% of Germans are eating sweet biscuits in 2024 compared to
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Mintel’s Snack Food Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world....
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Mintel’s Ice Cream Market Dynamics reports pair world-class market size data with in-depth analysis to offer quick insights into the dynamic landscapes of key markets across the world....
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