2020
0
Biscuits (Cookies & Crackers) – Thai Consumer – 2020
2021-02-10T14:01:38+00:00
REP100D2E7F_AD94_4BEC_8EB6_36B9F17DA887
2195
134116
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Report
en_GB
Consumer expectations of biscuits are evolving. While indulgence continues to drive the category forward, healthier innovations can encourage more regular usage. Kornthanin Wichaijiranath, Research Analyst - Food & Drink…

Biscuits (Cookies & Crackers) – Thai Consumer – 2020

£ 2,195 (Excl.Tax)

Report Summary

Consumer expectations of biscuits are evolving. While indulgence continues to drive the category forward, healthier innovations can encourage more regular usage.

Kornthanin Wichaijiranath, Research Analyst – Food & Drink

Table of Contents

  1. executive summary

    • Market context
    • What consumers want and why
    • Opportunities
    • The competitive landscape
    • Mintel predicts
  2. key trends

    • Global trends and how they are playing out in Thailand
    • Key drivers
  3. Consumer insights

    • Consumption of biscuits
    • Indulgence
    • [Graph] Thailand: biscuits consumption pattern by interest in features, May 2020
    • [Graph] Thailand: interest in attributes of various biscuit types, May 2020
    • [Graph] Thailand: interest in features of biscuits, by gender and age, May 2020
    • [Graph] Thailand: factors consumers are willing to pay more for in biscuits, by gender and region, May 2020
    • BFY biscuits for routine consumption
    • [Graph] Thailand: biscuits consumption pattern by interest in features, May 2020
    • [Graph] Thailand: interest in attributes of various biscuit types, May 2020
    • [Graph] Thailand: attitudes towards biscuits, May 2020
    • Premium biscuits for 45+ consumers
    • [Graph] Thailand: interest in features of biscuits, by gender and age, May 2020
    • [Graph] Thailand: factors consumers are willing to pay more for, May 2020
    • [Graph] Thailand: factors consumers are willing to pay more for in biscuits, by gender and age, May 2020
    • Packaging designs
    • [Graph] Thailand: attitudes towards biscuits, by gender and age, May 2020
  4. market applications

    • Better-for-you innovations
    • Elevated indulgence
    • [Graph] Thailand: % of sweet biscuits launches by top 10 flavours, 2017-19
    • Packaging convenience and appeal
    • Global innovations
  5. appendix

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

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Data

Market reports provide appendices of data to support the research and insight produced. Our databooks are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

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Thai Consumer Sample Report Cover

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.

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