2022
0
Thailand Body Skin (including shower products and body skincare) Market Report 2022
2023-02-07T15:16:42+00:00
REPD0A94052_A2D4_4161_8195_16C1B186EC62
2195
160363
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Report
en_GB
Upgrade body skincare by leveraging body treatment feature and skin microbiome. Expand reach to men by linking sensorial stimulation with odour-control benefits.Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst…

Thailand Body Skin (including shower products and body skincare) Market Report 2022

£ 2,195 (Excl.Tax)

Report Summary

Upgrade body skincare by leveraging body treatment feature and skin microbiome. Expand reach to men by linking sensorial stimulation with odour-control benefits.

Chayapat Ratchatawipasanan, Senior Beauty and Personal Care Analyst

Table of Contents

  1. EXECUTIVE SUMMARY

    • Key issues covered in this Report
    • Graph 1: bodycare, soap, bath and shower product launches, 2017-22
    • Graph 2: strong agreement with the following statements, by skin issues and product interest, 2022
    • Graph 3: features associated with shower products, males with body odour vs without body odour, 2022
    • Graph 4: features in body skin products willing to pay more for, consumers with sensitive body skin vs non-sensitive body skin, 2022
    • Mintel predicts
  2. KEY TRENDS

    • White skin tone focus will be less relevant
    • Graph 5: bath, soap and shower product launches, by claims, 2019-22
    • Graph 6: bodycare launches (including hand and foot care), by claims, 2019-22
    • Fragrance-forward innovation becomes more mainstream
    • Graph 7: bodycare, soap, bath and shower product launches, 2017-22
    • Graph 8: new product and range extension launches with perfume feature*, 2019-22
    • Graph 9: soap, shower and bodycare launches carrying odour control claim, 2019-22
    • Skin health rising to prominence
    • Graph 10: soap, bath and shower product launches, by claims, 2019-22
    • Graph 11: bodycare launches (including hand and foot care), by claims, 2019-22
    • Graph 12: bodycare, soap, bath and shower product launches with prebiotic and probiotic claims, 2019-22
  3. GLOBAL TRENDS AND HOW THEY ARE PLAYING OUT IN THAILAND

    • CONSUMER INSIGHTs

      • Women seek high-efficacy, convenient and holistic solutions to beat dull skin
      • Graph 13: body skin issues consumers experienced in the past three months, 2022
      • Graph 14: features associated with body treatment, females with dull skin vs non-dull skin, 2022
      • Graph 15: features associated with bodycare, females with dull skin vs non-dull skin, 2022
      • Graph 16: body skin products used in the past three months, 2022
      • Graph 17: willingness to pay more for body skin product features, by skin issues and product interest, 2022
      • Male consumers want long-lasting body odour control benefits
      • Graph 18: body skin issues by male consumers, 2022
      • Graph 19: male consumers who have or are concerned about body odour, by age, 2022
      • Graph 20: features associated with body shower, males with body odour issue vs non-body odour issues, 2022
      • Graph 21: features in body skin products willing to pay more for, males with body odour vs without body odour, 2022
      • Sensitive skin consumers are receptive to microbiome skincare
      • Graph 22: body skin products used in the past three months, by consumer type, 2022
    • MARKET APPLICATIONS

      • Leverage body treatment features to elevate healthy brightening efficacy in body skincare
      • Get inspired by powder format and level up fragrance feature
      • Promote healthy, resilient skin with microbiome-focused products
    • Appendix

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