2021
0
China Bodycare Market Report 2021
2021-09-25T04:09:13+01:00
OX1046081
3695
142697
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Report
en_GB
“In 2021, the bodycare market is mainly driven by wellbeing trends and premiumisation. Although consumers are barely expanding their bodycare routines, they are treating every part of the body skin…

China Bodycare Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“In 2021, the bodycare market is mainly driven by wellbeing trends and premiumisation. Although consumers are barely expanding their bodycare routines, they are treating every part of the body skin with facial-care standards. Therefore, high-grade formulas with a combination of hero ingredients and delicate care for specific areas can resonate with consumers. And in the foot segment, it is important to cater to consumer needs for relaxation and expand consumers’ shopping baskets with product sets.”

– Jane Chai, Research Analyst

This report will look at the following areas:

  • Market overview and competitive landscape of bodycare products
  • Consumers’ spending priorities across beauty and personal care categories
  • Changes in usage of bodycare products over the past year
  • Purchase triggers and brand preferences for bodycare products
  • Reasons for using footcare products
  • Important features that indicate the effectiveness of body lotion

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best-and worst-case forecast of total value sales of bodycare market, China, 2016-26
            • Companies and brands
              • Figure 2: Leading manufacturer’s share in value sales of bodycare, China, 2019 and 2020
            • The consumer
              • Stagnant usage of bodycare products
                • Figure 3: Bodycare products used in the last six months, 2020 vs 2021
              • Women devote more money to bodycare; while men pay less attention
                • Figure 4: Changes in spending on beauty and personal care products, female, 2021
                • Figure 5: Changes in spending on beauty and personal care products, male, 2021
              • Footcare is closely intertwined with health
                • Figure 6: Reasons for using footcare products, 2021
              • Effective or innovative benefits can trigger purchase of bodycare products
                • Figure 7: Purchase triggers of bodycare/handcare/footcare products, 2021
              • Long-lasting moisture is an important indicator of effectiveness
                • Figure 8: Features that indicate the effectiveness of body lotion/cream/balm, 2021
              • Professional brands gain popularity in bodycare category
                • Figure 9: Brand preference for bodycare/handcare/footcare products, 2021
              • What we think
              • Issues and Insights

                • Treating every part of the body skin at facial-care-level
                  • Figure 10: Examples of Olay’s new Body Cellscience range, China, 2021
                  • Figure 11: Examples of Dove’s new body serum and hand serum launches, China, 2021
                  • Figure 12: New products targeting specific body parts, Indonesia and Japan, 2021
                • The next step for footcare products
                  • Emphasising the main theme of ‘relaxation’
                    • Figure 13: Footcare products with relaxation claims, US and Germany, 2020-21
                    • Figure 14: Spa Ceylon Ayurveda Green Mint Refreshing Foot Mist, Sri Lanka, 2021
                  • Expanding consumers’ shopping basket with product sets
                    • Figure 15: Voesh Lavender Relieve Pedi in a Box, US, 2021
                • Market Size and Forecast

                  • A gradual recovery after 2020
                    • Figure 16: Sales value and growth rate of bodycare market, China, 2017-21
                    • Figure 17: Best-and worst-case forecast of total value sales of bodycare market, China, 2016-26
                • Market Segmentation

                  • Body segment remains the key driver
                    • Figure 18: Segment share of bodycare market by value sales, China, 2017-21
                • Market Factors

                  • Bodycare is well placed to align with wellbeing trends
                    • Facial skincare benefits continue to evolve and expand into bodycare
                      • Driving effects of hygiene habits on bodycare may dissipate
                        • Usage of bodycare products is stagnant
                        • Market Share

                          • Unilever consolidated its leadership thanks to Vaseline
                            • Figure 19: Leading manufacturer’s share in value sales of bodycare, China, 2019 and 2020
                            • Figure 20: Vaseline’s full range of hand cream products, China, 2021
                            • Figure 21: Vaseline’s new product launches, China, 2021
                          • Shanghai Weidu entered the top 10
                            • Premium brands continued stable performance
                              • Figure 22: L’Occitane and Clarins’ promotions focusing on at-home spa, China, 2021
                            • Speciality skincare brands gained popularity
                              • Newly emerging personal care brands showed strong momentum
                                • Figure 23: RockingZoo’s Moisture Body Lotion, China, 2020
                            • Marketing Activities

                              • Linking with specific daily life occasions
                                • Figure 24: Promotional posts linking with specific daily life occasions, China, 2021
                              • Promoting with cross-category products
                                • Figure 25: Promotional posts combining bodycare products with cross-category products, China, 2021
                              • Leveraging dermatological backgrounds to win trust
                                • Figure 26: Bodycare products from speciality skincare brands, China, 2020-21
                              • Teaming up with cosmetics stores to offer new sales channels
                                • Figure 27: Bodycare brands enter offline channels, China, 2021
                            • New Product Trends

                              • New product launches skew to handcare
                                • Figure 28: New bodycare product launches, by segment, China, 2019-21 (to June)
                                • Figure 29: New product launches in handcare, China, 2021
                              • Exfoliating bodycare products increase sharply
                                • Figure 30: Top 10 claims in new bodycare product launches, China, 2019-21 (Jan-Jun)
                              • Anti-ageing claims gain popularity in handcare
                                • Figure 31: Top 10 claims in new hand/nail care product launches, China, 2019-21 (Jan-Jun)
                              • Wellness remains a trendy concept
                                • Figure 32: New bodycare products with relaxing scents, South Korea and Brazil, 2021
                                • Figure 33: Selfmade True Grit Resilience Scrub, US, 2021
                              • Innovative eco products are on the rise
                                • Figure 34: Innovative eco products, Hungary and Singapore, 2021
                            • Product Usage

                              • Usage of bodycare products stay stagnant
                                • Figure 35: Bodycare products used in the last six months, 2020 vs 2021
                              • More women adopt handcare and footcare products, while men focus on bodycare products
                                • Figure 36: Bodycare products used in the last six months, by gender, 2021
                                • Figure 37: Bodycare products used in the last six months – hand mask and foot patch, female, by age, 2020 vs 2021
                                • Figure 38: Bodycare products used in the last six months – body lotion and body scrub, male, by age, 2020 vs 2021
                              • 18-24s report stronger usage of body scrub and foot mask
                                • Figure 39: Bodycare products used in the last six months, by age, 2021
                              • 25+ have higher acceptance of body treatment oil
                              • Changes in Spending

                                • Women devote more money to body skincare products
                                  • Figure 40: Changes in spending on beauty and personal care products, female, 2021
                                • Men deprioritise body skincare products
                                  • Figure 41: Changes in spending on beauty and personal care products, Male, 2021
                                • 30-39s are the most active among women, while 25-29s stand out among men
                                  • Figure 42: Changes in spending – body skincare products, by gender and age, 2021
                              • Reasons for Using Footcare Products

                                • Wellbeing comes before skincare benefits
                                  • Figure 43: Reasons for using footcare products, 2021
                                • Women care more about skincare benefits; while men relate footcare with overall wellbeing
                                  • Figure 44: Reasons for using footcare products, by gender, 2021
                                • 18-24s are ‘health nuts’ as well
                                  • Figure 45: Reasons for using footcare products, by age, 2021
                                • Younger generations have more demands for whitening footcare products
                                  • Mature groups use footcare products to treat themselves
                                  • Purchase Triggers

                                    • Consumers are functional-driven when purchasing bodycare products
                                      • Figure 46: Purchase triggers of bodycare/handcare/footcare products, 2021
                                    • Recommendations from people around are more important than celebrities
                                      • Mature groups are more willing to try new benefits and new brands
                                        • Figure 47: Purchase triggers of bodycare/handcare/footcare products – bodycare, by age, 2021
                                    • Effectiveness Indicators

                                      • Long term improvements come before immediate problem solving
                                        • Figure 48: Features that indicate the effectiveness of body lotion/cream/balm, 2021
                                      • An effective body lotion should be long-lasting moisturising
                                        • Women expect long term improvements; while men need quick solutions
                                          • Figure 49: Features that indicate the effectiveness of body lotion/cream/balm, by gender, 2021
                                        • Mature groups pay particular attention to moisturising effects
                                          • Figure 50: Features that indicate the effectiveness of body lotion/cream/balm, by age, 2021
                                        • 18-24s have more faith in consumer feedback and authoritative institutions
                                        • Brand Preference

                                          • Specialised brands are the most popular
                                            • Figure 51: Brand preference for bodycare/handcare/footcare products, 2021
                                          • Different types of brands are preferred in different segments
                                            • 18-24s prefer pharmaceutical brands; 25+ trust speciality skincare brands
                                              • Figure 52: Brand preference for bodycare/handcare/footcare products – bodycare, by age, 2021
                                          • Appendix – Market Size and Forecast

                                              • Figure 53: Market value of bodycare products, China, 2016-26
                                          • Appendix – Methodology and Abbreviations

                                            • Consumer research methodology
                                              • Fan chart forecast
                                                • Abbreviations

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