2022
0
China Bodycare Market Report 2022
2022-10-27T04:05:24+01:00
OX1103075
3695
156873
[{"name":"Bodycare","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/skincare\/bodycare"}]
Report
en_GB
“Consumers are now paying more attention to taking care of their body skin; apart from the basic moisturisation and hydration needs, advanced skincare benefits such as anti-ageing and dealing with…

China Bodycare Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers are now paying more attention to taking care of their body skin; apart from the basic moisturisation and hydration needs, advanced skincare benefits such as anti-ageing and dealing with sensitive skin conditions have also seen rising interest. Bodycare is also closely associated with general wellbeing both physically and mentally; innovation on product usage combined with Yangsheng healthcare solutions and aid to emotional de-stressing and mood uplifting features will catch consumers’ attention.”
– Amy Jin, Senior Analyst

Key issues covered in this Report

  • Usage of different bodycare products.
  • Interested claims when choosing bodycare products.
  • Perception of effective whitening ingredients contained in bodycare products.
  • Interested bodycare routines.
  • Usage pain points of bodycare products.
  • Attitudes towards bodycare products.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast of total value sales of face colour cosmetics market, China, 2017-27
            • Companies and brands
              • Figure 2: Leading manufacturers’ share in value sales of bodycare market, China, 2020 and 2021
            • The consumer
              • Hand cream and body lotion are the most widely used products
                • Figure 3: Bodycare products used in the last six months, 2021 vs 2022
              • Skinification trend shown among consumers’ interests
                • Figure 4: Bodycare claims with most interest, 2022
              • Vitamins are perceived as most effective for whitening
                • Figure 5: Perceptions of effective whitening ingredients, 2022
              • Traditional Yangsheng ways of bodycare solutions are preferred
                • Figure 6: Bodycare solutions with most interest, 2022
              • Consumers are looking for better feeling on skin
                • Figure 7: Biggest frustrations when using bodycare products, 2022
              • Bodycare is closely associated with general health
                • Figure 8: Attitudes towards bodycare, 2022
              • What we think
              • Issues and Insights

                • Tap into the needs of consumers with specific skin conditions
                  • Figure 9: 999 x Piyanping x Lessgo recovery body lotion, China, 2022
                  • Figure 10: Dr. Yu’s recovery body lotion, China, 2022
                  • Figure 11: Lessgo Northern hand cream, China, 2022
                • Cross-category collaboration to introduce a complete self-care offering
                  • Figure 12: Immersive bodycare routine on Xiaohongshu, 2022
                  • Figure 13: Product set of the same scent, China, 2022
                  • Figure 14: In Essence massage oil, Australia, 2022
              • Market Size and Forecast

                • Optimistic growth amid the resurgence of the pandemic
                  • Figure 15: Best- and worst-case forecast of total value sales of bodycare market, China, 2017-27
              • Market Segmentation

                • Bodycare segment regained its growth momentum
                  • Figure 16: Segment share of bodycare market (est), China, 2018-22
              • Market Factors

                • Pandemic enabled more time spent at home
                  • Live-streaming channels affecting consumers’ purchase intention
                    • Bodycare seen as more of a priority than other BPC categories
                    • Market Share

                      • Unilever enjoy growth from its bodycare brands
                        • Figure 17: Leading manufacturers’ share in value sales of bodycare market, China, 2020 and 2021
                        • Figure 18: Unilever product range, China, 2022
                      • L’Occitane offers exquisite product selection
                        • Figure 19: L’Occitane’s skin range and gift pack, China, 2021 and 2022
                    • Marketing Activities

                      • Combining product with emotional benefits
                        • Figure 20: Body treatment oil with refreshing claim, China, 2022
                      • Borrowing concept from makeup for body skin
                        • Figure 21: ‘Naked Makeup’ cream for body use, China, 2022
                      • Pairing bodycare products with massage tools
                        • Figure 22: Product sets with bodycare tools, China, 2022
                      • Emerging brands debut with a focus on fragrance
                        • Figure 23: Hand cream scent variants from Rockingzoo and Chillmore, China, 2022
                      • Perfume brands utilise their strengths in promoting personal care products with classic scents
                        • Figure 24: Hand cream set of To Summer, China, 2022
                        • Figure 25: Bodycare products from Tom Ford, China, 2022
                        • Figure 26: Bodycare products from Acqua di Parma, China, 2022
                    • New Product Trends

                      • Bodycare segment shows increase in new product launches
                        • Figure 27: New bodycare product launches, by segment, China, 2020-22
                        • Figure 28: New bodycare product launches with specific claims, China, 2022
                      • For sensitive skin and anti-ageing claims increase
                        • Figure 29: Selected claims in new launches of bodycare products, China, 2020-22
                        • Figure 30: New bodycare launches claimed for sensitive skin, China, 2022
                        • Figure 31: New bodycare launches claiming anti-ageing benefits, China, 2022
                      • Innovative texture and format
                        • Figure 32: Top 10 formats & textures in new launches of bodycare products, China, 2020-22
                        • Figure 33: Body treatment oil products, China, 2022
                        • Figure 34: Body spray from Sana and Dirovo, China, 2021 and 2022
                      • Innovative fragrance
                        • Figure 35: Barr-Co Reserve hand & body lotion, USA, 2022
                        • Figure 36: Body lotion from Malin+Goetz, China, 2021
                    • Body Skin Type

                      • The majority of consumers identify themselves as non-sensitive dry/neutral skin
                        • Figure 37: Body skin type, 2022
                    • Product Usage

                      • Basic bodycare products enjoy further penetration growth
                        • Figure 38: Bodycare products used in the last six months, 2021 vs 2022
                      • Mature males are using more bodycare products…
                        • Figure 39: Selected bodycare products used in the last six months, male, by age, 2022
                      • …while mature females prefer body treatment oil products
                        • Figure 40: Selected bodycare products used in the last six months, female, by age, 2022
                      • Body treatment oil attracts dry skin and sensitive skin more than others
                        • Figure 41: Selected bodycare products used in the last six months, by skin type, 2022
                        • Figure 42: Selected bodycare used in the last six months, by skin sensitivity, 2022
                    • Interests in Claim

                      • Hydration is the most mainstream request
                        • Figure 43: Bodycare claims with most interest, 2022
                      • Improving skin texture and anti-ageing appeal to more new customers in the last year
                        • Figure 44: Bodycare claims with most interest in the past year, by consumers’ interests a year ago, 2022
                      • Consumers with dry skin seeking hydration but also more interest in whitening than other skin types
                        • Figure 45: Bodycare claims with most interest in the past year, by skin type, 2022
                      • Potential to lure younger male consumers by fragrance
                        • Figure 46: Selected most interest in bodycare claims in the past year, male, by age, 2022
                        • Figure 47: Body lotion for men, US, 2022
                      • Anti-ageing claim attracts the over-50s
                        • Figure 48: Selected interest in claims in past year, by age, 2022
                        • Figure 49: State Of moist body cream, US, 2022
                    • Effective Whitening Ingredients

                      • Vitamins are the most recognised whitening ingredients
                        • Figure 50: Perceptions of effective whitening ingredients, 2022
                      • Consumers with dry skin conditions are more familiar with phenethyl resorcinol
                        • Figure 51: Perceptions of effective whitening ingredients, by skin type, 2022
                    • Interested Bodycare Routine

                      • Traditional oriental bodycare solutions are preferred
                        • Figure 52: Interest in bodycare solutions, 2022
                        • Figure 53: Jurlique body oil, China, 2022
                      • Gender differences are shown in preferred bodycare routines
                        • Figure 54: Interest in bodycare solutions, by gender, 2022
                        • Figure 55: Interest in bodycare solutions, female, 2022
                      • Females aged 25-29 are most active in bodycare routines
                        • Figure 56: Interest in bodycare solutions – ‘Have tried it’, female, by age, 2022
                    • Usage Issues

                      • Feeling on skin the most important usage experience
                        • Figure 57: Biggest frustrations when using bodycare products, 2022
                        • Figure 58: Little Dream Garden’s oil lotion, China, 2022
                        • Figure 59: Kayteye water oil spray, China, 2022
                      • Men are more concerned with the usage volume than women
                        • Figure 60: Selected frustrations when using bodycare products, by gender, 2022
                      • Younger consumers have more issues among all age groups
                        • Figure 61: Selected frustrations when using bodycare products, by age, 2022
                      • Consumers with oily skin conditions are looking for sensitive skincare
                        • Figure 62: Selected frustrations when using bodycare products, by skin type, 2022
                    • Attitudes towards Bodycare

                      • Bodycare is closely associated with general health
                        • Figure 63: Attitudes towards bodycare, 2022
                      • Opportunities to collaborate with shower brands
                        • Figure 64: Attitudes towards bodycare products, 2022
                      • Feeling on skin matters more than fragrance
                        • Figure 65: Attitudes towards bodycare products, 2022
                    • Beauty Personas

                      • Who are they?
                        • Holistic Wellbeing Followers have more niche concerns
                          • Figure 66: Selected frustrations when using bodycare products, by beauty persona, 2022
                      • Appendix – Market Size and Forecast

                          • Figure 67: Total value sales of bodycare market, China, 2017-27
                      • Appendix – Methodology and Abbreviations

                        • Methodology
                          • Abbreviations

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