2022
0
China Bottled Water Market Report 2022
2022-11-03T03:05:39+00:00
OX1100633
3695
157159
[{"name":"Bottled Water","url":"https:\/\/store.mintel.com\/industries\/drinks\/bottled-water"}]
Report
en_GB
“Less on-the-go consumption occasions, due to the uncertainty of COVID, poses a threat to the bottled water market. Flavoured water and sparkling water have witnessed increased popularity. In the future,…

China Bottled Water Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Less on-the-go consumption occasions, due to the uncertainty of COVID, poses a threat to the bottled water market. Flavoured water and sparkling water have witnessed increased popularity. In the future, products for segmented occasions and consumers will be the innovation direction. Good-looking packaging can help add value as well as provide a sense of ritual, especially when drinking directly.”

– Pepper Peng, Research Analyst

Key issues covered in this Report:

  • Market outlook and growth driver in the next five years
  • Lasted new product trends and growth opportunities
  • Preference of water origins and water sources
  • Interests in sustainable claims
  • Needs of bottled water for specific occasions

Table of Contents

  1. Overview

    • What you need to know
      • Key issues covered in this Report
        • Covered in this Report
          • The bottled water market covers:
            • Excluded from this Report:
            • Executive Summary

                • The market
                  • Figure 1: Total sales value of bottled water, China, 2017-27
                • Companies and brands
                  • The gap between the top two becomes bigger
                    • Figure 2: Leading bottled water companies, by value share*, 2020-21
                  • Innovation trends
                    • The consumer
                      • Drink to boost energy and productivity
                        • Figure 3: Consumption occasion, 2022
                      • Plastic bottles are more welcomed
                        • Figure 4: Interests in package*, 2022
                      • Domestic water origins win over exotic ones
                        • Figure 5: Perception of water origins, 2017 and 2022
                      • Glacier water is the most mentioned in good for health
                        • Figure 6: Perception of water source, 2022
                      • Packaging-related claims have less attractiveness
                        • Figure 7: Interests in sustainable claims, 2022
                      • Medium softness and hardness a prized characteristic
                        • Figure 8: Needs of different use, 2022
                      • What we think
                      • Issues and Insights

                        • Good-looking packaging is not the opposite of sustainability
                          • Label-free is the new label
                            • Figure 9: Lemon Flavour Sparkling Water, Trevi Eco (GNPD ID: 9919878), South Korea, 2022
                            • Figure 10: Plain Sparkling Water Eco, Woongjin Victoria (GNPD ID: 9689112), South Korea, 2022
                            • Figure 11: C2 label-free bottled water (GNPD ID: 9304624), Thailand, 2022
                          • Multi-purpose packaging
                            • Figure 12: Examples of Suntory’s cat bottle cap with multi-purpose, Japan, 2019
                          • Water for baby points out a market opportunity
                            • Figure 13: Still water, DM Babylove (GNPD ID: 9687928), Slovenia, 2022
                            • Figure 14: J & P Turner 27000 Australian natural mineral water, China
                            • Figure 15: NZSpring baby water, China
                          • Water for pets with special needs
                            • Figure 16: Catwater, Canada
                        • Market Size and Forecast

                          • Boiled water is a new force to drive growth
                            • Figure 17: Total sales value of bottled water, China, 2017-27
                            • Figure 18: Total sales volume of bottled water, China, 2017-27
                          • The next five years
                          • Market Factors

                            • The first-ever global plastic restriction
                              • Challenge from the popularity of water purifier
                                • Seriously damaged tourism
                                • Market Share

                                  • Nongfu Spring secures dominated place
                                    • Figure 19: Leading bottled water companies, by value share*, 2020-21
                                  • Jinmailang continually benefits from Liangbaikai
                                    • More outsiders tap into bottled water
                                    • Marketing Activities

                                      • Nongfu Spring released documentary of water origins
                                        • Figure 20: Water source documentary, Nongfu Spring
                                      • Perrier cooperated with Lelecha
                                        • Figure 21: Lelecha x Perrier, China, 2022
                                      • Coca-Cola launches Smartwater in China
                                        • Figure 22: Smartwater, China, 2022
                                    • New Product Trends

                                      • Sparkling water and flavoured water are emerging
                                        • Figure 23: New bottled water launches, by share of fizzy/sparkling/bubbly texture, China, 2017-22
                                        • Figure 24: New launches of bottled water, by sub-category, China, 2017-22
                                        • Figure 25: Top 10 flavour components of bottled water, China, 2017-22
                                        • Figure 26: The top 10 fastest growing flavour components of bottled water, China, 2017-22
                                        • Figure 27: Examples of citrus, lychee and cherry blossom/sakura flavour in new launches, China, 2022
                                      • The first occurred flavour in the last 12 months
                                          • Figure 28: Examples of the first occurred flavour in the last 12 months, global, 2021-22
                                        • Minus claims are popular
                                          • Figure 29: Top 10 claim categories of bottled water, China, 2017-22
                                          • Figure 30: Minus claims of bottled water, China, 2017-22
                                          • Figure 31: The examples with low/no/reduced sodium, diet/light and low/no/reduced glycemic claims in new launches, China, 2022
                                          • Figure 32: The top 10 fastest growing claims of bottled water, China, 2017-22
                                        • Keep going on good-looking packaging
                                          • Figure 33: 4Life Natural Mineral Water (GNPD ID: 8850859), Thailand, 2021
                                          • Figure 34: Lemongrass flavoured vitamin mineral water (GNPD ID: 9444626), Thailand, 2022
                                          • Figure 35: Jiangang Mountain mineral water, China, 2022
                                      • Consumption Occasion

                                        • Hydrating for energy and productivity
                                          • Figure 36: Consumption usage, 2022
                                          • Figure 37: Consumption occasion, 2022
                                          • Figure 38: Selected consumption occasions, by gender, 2022
                                        • Who are the heavy consumers?
                                          • Pet owners drink commonly than others in almost all occasions
                                            • Figure 39: Consumption occasions, by living status, 2022
                                            • Figure 40: Lily pet enzyme water, China, 2022
                                          • High-household-income consumers are worth attention
                                            • Figure 41: Consumption occasions*, by monthly household income, 2022
                                        • Interests in Package

                                          • Plastic bottle masters the situation
                                            • Figure 42: Interests in package*, 2022
                                            • Figure 43: Bottles with printed time points to remind to drink enough water, China
                                          • Glass bottle may boost attractiveness of sustainable claims
                                            • Figure 44: Interests in sustainable claims, by types of package (500ml), 2022
                                            • Figure 45: Artesian Water (GNPD ID: 9577416), Mexico, 2022
                                        • Water Origins

                                          • Domestic water origins still win over exotic ones…
                                            • Figure 46: Perception of water origins, 2017 and 2022
                                          • But some domestic water sources show decreased levels of interest
                                            • Figure 47: The first choice of interested water origins, 2017 and 2022
                                          • Interests various on generations
                                            • Figure 48: Selected water origins, by generations , 2022
                                        • Water Source

                                          • Glacier water gains the biggest progress in the perception of good for health
                                            • Figure 49: Perception of water source, 2022
                                            • Figure 50: Progress on selected perception of water source, 2017 vs 2022
                                          • Glacier water is ideal for premium functional water to target middle-aged and senior consumers
                                            • Figure 51: Natural Mineral Water with Lithium from Nongfu Spring (GNPD ID: 7065005), China, 2019
                                            • Figure 52: Preferred traits of bottled water to make tea or to cook, 2022
                                          • Some regions have their own taste for certain water sources
                                            • Figure 53: Perception of selected water source – Tasteful, by region, 2022
                                            • Figure 54: Emei N30 mineral water from Sichuan and Huoshan mineral water from Guangdong, China
                                        • Interests in Sustainable Claims

                                          • Protecting origins is the most attractive
                                            • Figure 55: Interests in sustainable claims, 2022
                                            • Figure 56: SATINE launched pure white packaging without ink on Earth Day, China, 2022
                                          • Promoting sustainability from multiple dimensions to attract consumers
                                            • Figure 57: TURF Analysis – Interests in sustainable claims, 2022
                                          • Consumers living with pets have more interest in sustainable claims
                                            • Figure 58: Sustainable claims in which consumers living with pets have more interest in, by living status, 2022
                                        • Needs of Different Use

                                          • Medium softness and hardness kills in almost all occasions
                                            • Figure 59: Needs of different use, 2022
                                            • Figure 60: Coffee meeting water, Saturnbird, China, 2022
                                          • When drinking directly, good-looking packaging matters
                                            • Good-looking packaging may provide a sense of ritual…
                                              • Figure 61: Drinking directly – Good looking packaging, by consumption occasions, 2022
                                              • Figure 62: WangLaoJi’s family name packaging to celebrate Chinese’ New Year, China, 2022
                                              • Figure 63: WangLaoJi’s customised packaging for weddings, China, 2021
                                            • …as well as value
                                              • Figure 64: Lake water – Premium, by traits of drinking directly, 2022
                                          • Food Persona

                                            • Who are they?
                                                • Figure 65: Food personas, 2022
                                                • Figure 66: Food personas, by generation, 2022
                                                • Figure 67: Food personas, by gender, 2022
                                              • Emotional eaters put Paektu Mountain as the first choice
                                                • Figure 68: Paektu Mountain as the first choice of water origin, by food persona, 2022
                                              • Critical shoppers care more about sustainable claims
                                                • Figure 69: Sustainable claims, by food persona, 2022
                                            • Appendix – Market Size and Forecast

                                                • Figure 70: Total market value and forecast of bottled water, China, 2017-27
                                                • Figure 71: Total market volume and forecast of bottled water, China, 2017-27
                                            • Appendix – Methodology and Abbreviations

                                              • Methodology
                                                • Abbreviations

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