2022
0
China BPC Ingredient Knowledge Market Report 2022
2022-05-18T04:04:50+01:00
OX1104743
3695
151215
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
“Consumers are keen to learn about ingredients in order to select BPC products that match their ideal solutions. Alongside understanding each ingredient’s effects, the functional mechanism of their interaction is…

China BPC Ingredient Knowledge Market Report 2022

£ 3,695 (Excl.Tax)

Report Summary

“Consumers are keen to learn about ingredients in order to select BPC products that match their ideal solutions. Alongside understanding each ingredient’s effects, the functional mechanism of their interaction is also important to build a compelling story. Looking ahead, using merely single heroic ingredients can no longer feed consumers’ skincare needs. Brands need to constantly upgrade their formulas and make explicit how each ingredient complements each other to result in better effects.”
– Amy Jin, Senior Analyst

Key issues covered in this report

  • Ingredient information consumers pay attention to
  • Image associated with different ingredient groups
  • Decision-making journey when purchasing new skincare products
  • Perception of effectiveness of different ingredients
  • Attitudes towards BPC ingredients
  • New innovations and marketing campaigns for BPC ingredients

Table of Contents

  1. Overview

      • Key issues covered in this report
        • Definitions
        • Executive Summary

            • Market and competition
              • The impact of the 2022 COVID-19 outbreak
                • The consumer
                  • The functionality of ingredients is still the most important information
                    • Figure 1: Ingredient information consumers pay attention to, 2021 vs 2022
                  • Ingredient types are clearly associated with pros and cons
                    • Figure 2: Image associated with different ingredient groups, 2022
                  • Consumers prefer to check real user reviews rather than KOLs or family/friends for ingredient information
                    • Figure 3: Decision journey when buying a new skincare product, 2022
                  • Vitamin and acids have highest awareness
                    • Figure 4: Association of effectiveness of ingredients, 2022
                  • Show evidences to prove ingredients’ function
                    • Figure 5: Features of product differentiation, 2022
                  • Expanding ingredient knowledge to other BPC categories
                    • Figure 6: Attitudes towards learning about ingredients, 2022
                    • Figure 7: Attitudes towards ingredients contained in skincare products, 2022
                  • What we think
                  • Issues and Insights

                    • Upgrade on well-known ingredients suitable for different skin conditions
                      • Figure 8: Lan’s vitamin ce double serum, China, 2022
                      • Figure 9: L’Oréal’s third-generation Youth code serum, China, 2022
                    • Focus on explicit product formula to enhance effectiveness
                      • Figure 10: Isla Beauty’s transparent formula concept
                  • Market Factors

                    • Various online platforms enable consumers to get more information
                      • Figure 11: Dingxiangyisheng’s skincare show, China, 2022
                    • More consumers are suffering from sensitive skin conditions during the pandemic
                      • Domestic brands win over consumers with compelling ingredient stories
                        • Figure 12: Proya’s alcohol and VC serum, China, 2022
                        • Figure 13: HBN’s double-alcohol serum, China
                        • Figure 14: Zhiben’s soothing recovery amino acid facial cleanser, China, 2022
                      • Stricter rules on ingredient content
                        • More ethical and sustainable ingredients
                        • COVID Influences

                          • COVID-19 China context
                            • COVID-19 impact on the market and consumer
                              • A decrease in spending confidence
                                • Stagnant express delivery services and limited offline shopping opportunities
                                  • Rising costs of raw materials and ingredients
                                    • Safety concern rises
                                    • Marketing Activities

                                      • Timeline and numbers to demonstrate efficacy in bodycare
                                        • Figure 15: Bodycare products using test results to prove effectiveness, China, 2022
                                      • Personal care products using hero skincare ingredients
                                        • Figure 16: Hero skincare ingredients expanding to personal care category, China, 2022
                                      • Emphasis ingredient background story to enhance effectiveness
                                        • Figure 17: Baby Elephant’s Antarctic Cream, China
                                        • Figure 18: Glossier After Baume moisture barrier recovery cream, US
                                    • New Product Trends

                                      • Ingredients of Chinese origin expanding to overseas market
                                        • Figure 19: New face skincare launches with bakuchiol, UK and US, 2019-21
                                        • Figure 20: Examples of international BPC products with Chinese-inspired medicine, UK
                                      • Upgraded acid formula cater to vulnerable skin barrier
                                        • Figure 21: Dr Wu’s mandelic acid serum, China, 2022
                                        • Figure 22: Elizabeth Arden’s retinol capsules, China, 2022
                                        • Figure 23: PCA Skin’s retinol treatment, China, 2022
                                      • Maximise ingredient function at night time through better sleep quality
                                        • Figure 24: Bynacht anti-ageing serum, US,2021
                                      • Monodosing to precisely alter skincare formula
                                        • Figure 25: Wǒ skincare monodosing skincare, UK, 2021
                                      • Fragrances reveal ingredient information
                                        • Edible ingredients
                                          • Figure 26: Edible Astaxin capsules
                                      • Important Ingredient Information

                                        • Functional-driven consumers looking for evidence
                                            • Figure 27: Ingredient information consumers pay attention to, 2021 vs 2022
                                          • Consumers with sensitive skin and acne are more cautious
                                            • Figure 28: Selected ingredient information consumers pay attention to, by skin conditions, 2022
                                          • Detailed figures and functional mechanism resonate most among 30-39s
                                            • Figure 29: Selected ingredient information consumers pay attention to, by age, 2022
                                          • Affluent consumers looking for more evidence of safety
                                            • Figure 30: Selected ingredient information consumers pay attention to, by monthly personal income, 2022
                                        • Association of Different Ingredient Groups

                                          • Polarised image of natural and artificial ingredients
                                            • Figure 31: Image associated with different ingredient groups, 2022
                                          • Consumers aged 30-39 are more favourable towards vitamin ingredients
                                            • Figure 32: Image associated with vitamins, by age, 2022
                                          • Mature women and 50-59 year olds trust natural ingredients on safety
                                            • Figure 33: Image associated with natural ingredients/ingredients derived from plants, by age, 2022
                                        • Decision-Making Journey

                                          • Reputation matters, but consumers prefer to find out about ingredients on their own
                                            • Figure 34: Decision journey when buying a new skincare product, 2022
                                          • Younger consumers are more interested in trial
                                            • Figure 35: Selected features before buying a new skincare product, by age, 2022
                                          • Affluent consumers value background story
                                            • Figure 36: Selected features before buying a new skincare product, by monthly personal income, 2022
                                            • Figure 37: Herbeast reishi cell oil, China, 2022
                                        • Perception of Effectiveness of Different Ingredients

                                          • Vitamin E and hyaluronic acid have the highest awareness
                                              • Figure 38: Association of effectiveness of each ingredient, 2022
                                            • Younger consumers recognise astaxanthin in anti-ageing
                                              • Figure 39: Products containing astaxanthin for anti-ageing, China, 2022
                                            • Acid ingredients appeal to 18-24s for acne and 30-39s for anti-ageing
                                              • Figure 40: Association of effectiveness of acid ingredients, by age, 2022
                                          • Features of Product Differentiation

                                            • Provide professional evidence to differentiate from mass products
                                              • Figure 41: Features of product differentiation, 2022
                                            • Brand and concentration matter for older consumers
                                              • Figure 42: Selected features of product differentiation, by age, 2022
                                          • Attitudes towards Ingredients

                                            • Consumers are eager to learn about ingredients
                                              • Figure 43: Attitudes towards learning about ingredients, 2022
                                            • A singular heroic ingredient is not enough
                                              • Figure 44: Attitudes towards ingredients contained in skincare products, 2022
                                              • Figure 45: Products claiming for multiple ingredients with better efficacy, China, 2022
                                            • Opportunities for domestic brands
                                              • Figure 46: Attitudes towards brands of origin, 2022
                                              • Figure 47: Winona uses domestic plant ingredients, China, 2022
                                          • Beauty Personas

                                            • Who are they?
                                              • Enthusiastic Experimenters pay more attention to brand and packaging
                                                • Figure 48: Selected features of product differentiation, by beauty persona, 2022
                                              • Functionalists are the keenest learners
                                                • Figure 49: Attitudes towards learning ingredient knowledge, by beauty persona, 2022
                                              • Functionalists and Ethical Consumers are more likely to choose domestic brands
                                                • Figure 50: Attitudes towards brands of origin, by beauty persona, 2022
                                            • Appendix – Methodology and Abbreviations

                                              • Methodology
                                                • Abbreviations

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