2021
0
China BPC Ingredient Knowledge Market Report 2021
2021-04-07T04:08:21+01:00
OX1047461
3695
136288
[{"name":"Beauty and Personal Care","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care"}]
Report
en_GB
“The competition over BPC product efficacy is now intensified to the ingredient level. With branded channels, third-party platforms and professional KOLs shaping keen consumers’ ingredient knowledge, ingredient positioning can be…

China BPC Ingredient Knowledge Market Report 2021

£ 3,695 (Excl.Tax)

Report Summary

“The competition over BPC product efficacy is now intensified to the ingredient level. With branded channels, third-party platforms and professional KOLs shaping keen consumers’ ingredient knowledge, ingredient positioning can be designed from various aspects – naming, communicating, and segmentation to better resonate with consumers who are growing savvier.”
– Anne Yin, Research Analyst

This Report looks at the following areas:

  • Ingredient information consumers pay attention to.
  • Information source of BPC ingredients.
  • Elements to enhance credibility of products’ ingredient information.
  • Consumers’ different associations of different ingredient groups.
  • Consumers’ perceived safety/mildness and efficacy of different naming methods.
  • Consumers’ attitudes towards BPC ingredients and segmentation.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Definitions
          • Subgroup definition (by monthly personal income)
          • Executive Summary

              • The market and competition
                • Empowered keen consumers and vast opportunities for ingredients
                  • Major competition in playing with the established ingredients
                    • Beauty enhancing and natural claims ranked top in new launches
                      • The consumer
                        • Interest in ingredients is driven by pursuing functionality
                          • Figure 1: Ingredient information consumers pay attention to, January 2021
                        • Brands lead in ingredient education
                          • Figure 2: Information sources about ingredients of BPC products, January 2021
                        • Consumers trust authorities and user test data
                          • Figure 3: Elements to boost products’ credibility, January 2021
                        • Naturalness does not equal effectiveness
                          • Figure 4: Ingredient group associations, January 2021
                        • Add naturalness to established ingredients to harvest positive associations
                          • Figure 5: Associations with moisturising ingredient wording, January 2021
                        • Five consumer segments
                          • Figure 6: Consumer segmentation, January 2021
                        • What we think
                        • Issues and Insights

                          • Triangle of ingredients: professionalism, science and real proof
                            • Consumers trust professionals regarding ingredient information
                              • Scientific evidence would be even more important in the future
                                • User test results are mainstreaming, but lack comparativeness
                                  • Position your ingredients
                                    • Artificial and naturally sourced ingredients all have opportunities
                                      • Segment ingredients and position for better perceived suitability
                                      • The Market and Competition – Key Takeaways

                                        • Function driven markets with keen, engaged ingredient pursuers
                                          • Transfer or improve established ingredients
                                            • Intensifying competition for whitening, anti-aging and acne treatment
                                            • Market Factors

                                              • Function-driven BPC market
                                                • Awakening awareness of ethical products
                                                  • Figure 7: Stages of ‘ethical’ beauty
                                                  • Figure 8: Proportion of new launches with eco/ethical-related claims in facial skincare products, global, 2020
                                                  • Figure 9: Proportion of new launches with eco/ethical-related claims in facial skincare products, China, 2018-20
                                                  • Figure 10: Important factors when selecting facial skincare products, May 2019
                                                • New cosmetics regulations widen ingredient requirements but tighten regarding safety and claimed benefits
                                                  • Online social platforms in prosperity with professional BPC KOLs
                                                    • Figure 11: Examples of various ingredient KOLs on Xiaohongshu, China, 2021
                                                  • Ingredient information platforms offer education and recommendation
                                                    • Figure 12: Examples of skin tests and products review on Beauty Evolution, China, 2021
                                                • Competitive Strategies

                                                  • Hero ingredients transferring across categories
                                                    • Figure 13: BPC products with nicotinamide, China, 2021
                                                    • Figure 14: BPC products with astaxanthin, China, 2021
                                                  • Present user test results to convince efficacy
                                                    • Figure 15: Examples of products presenting user test data, China, 2021
                                                  • Cover the whole mechanism of skin problems for better efficacy
                                                    • Figure 16: Examples of brands presenting efficacy regarding skin problem mechanism, China 2020
                                                  • Ingredient suppliers entering with edges in research and quality
                                                    • Figure 17: Examples of ingredient suppliers launching BPC products, China, 2021
                                                  • Improve well-known ingredients to build new hero
                                                    • Figure 18: Examples of brands comparing their newer ingredients with established hero ingredients, China, 2021
                                                  • Milden irritative functional ingredients for better safety
                                                    • Figure 19: Examples of brands using formulation technology to ease perceived risks, China, 2021
                                                  • Combine celebrities and KOLs to introduce new ingredients
                                                    • Figure 20: Examples of celebrity and professional beauty KOLs together introducing newer ingredients, China, 2020
                                                • Launch Activity and Innovation

                                                  • Beauty enhancing and natural are the most common claims
                                                    • Figure 21: Top claim categories of new BPC launches*, China, 2018-20
                                                  • Improve safety and efficacy of whitening, anti-aging and acne treatment
                                                    • Figure 22: Fastest-growing beauty-enhancing claims of new BPC launches*, China, 2019 and 2020
                                                  • Enhance product performance and reassure safety simultaneously
                                                    • Figure 23: Examples of products with bakuchiol, US and UK, 2020
                                                  • Fermented ingredients grow globally
                                                  • The Consumer – Key Takeaways

                                                    • Seek ingredient information for functionalities
                                                      • Access knowledge from various channels
                                                        • Trust professionalism and real proof
                                                          • Vitamins ranked top in perceived efficacy
                                                            • Start with a familiar keyword for better perceived efficacy
                                                              • Guide consumers to find the suited ingredients
                                                              • Important Ingredient Information

                                                                • Functional ingredients draw the top attention
                                                                  • Figure 24: Ingredient information consumers pay attention to, January 2021
                                                                • 18-24 year olds spend less efforts in checking product ingredients than others
                                                                  • Figure 25: Ingredient information consumers pay attention to, by age, January 2021
                                                                • Higher earners are seeking formulation level information
                                                                  • Figure 26: Ingredient information consumers pay attention to, by monthly personal income, January 2021
                                                                • Highlight the content level of natural ingredients more in lower tier cities
                                                                  • Figure 27: Ingredient information consumers pay attention to, by city tier, January 2021
                                                              • Information Source

                                                                • Various sources feeding consumers’ ingredient knowledge
                                                                  • Figure 28: Information sources about ingredients of BPC products, January 2021
                                                                  • Figure 29: TURF analysis on information sources about ingredients of BPC products, January 2021
                                                                • Friends or family is not a primary source of checking ingredients
                                                                  • Highlight social media communication to attract young females
                                                                    • Figure 30: Information sources about ingredients of BPC products, by age, January 2021
                                                                  • Build information channels across city tiers
                                                                    • Figure 31: Information sources about ingredients of BPC products, by city tier, January 2021
                                                                  • Affluent consumers value online and offline professionalism
                                                                    • Figure 32: Information sources, by monthly personal income, January 2021
                                                                • Elements to Boost Products’ Credibility

                                                                  • Professional organisations outrun famous brands in earning trust
                                                                    • Figure 33: Elements to boost products’ credibility, January 2021
                                                                  • Professional bloggers more influential to younger females
                                                                    • Figure 34: Elements to boost products’ credibility, by age, January 2021
                                                                  • TCM can think of combining with modern evidence
                                                                  • Ingredient Group Associations

                                                                    • Vitamins perceived as the most effective
                                                                      • Figure 35: Ingredient group associations, January 2021
                                                                    • Ingredients from plants win on naturalness over those with similar effectiveness
                                                                      • Trendy microorganism ingredients and peptides need a push in effectiveness
                                                                        • 25-29s are more open-minded while younger ones more cautious
                                                                          • Figure 36: Ingredient group associations – ‘Effective’, by age, January 2021
                                                                          • Figure 37: Ingredient group associations – ‘Could be irritative to skin’, by age, January 2021
                                                                      • Associations with Moisturising Ingredient Wording

                                                                        • ‘…fermented extract’ has an impactful impression
                                                                          • Figure 38: Associations with moisturising ingredient wording, January 2021
                                                                        • Naturalness and safety are correlated
                                                                          • Familiarity drives perceived efficacy
                                                                            • Simple and straightforward names attract younger females
                                                                              • Figure 39: Different associations with ingredient wording – ‘The most effective’, by age, January 2021
                                                                              • Figure 40: Different associations with ingredient wording – ‘The safest/mildest’, by age, January 2021
                                                                          • Attitudes towards BPC Ingredients

                                                                            • Aid consumers to find the right ingredients
                                                                              • Figure 41: Attitudes towards BPC ingredients, January 2021
                                                                            • Younger females are more prudent
                                                                              • Figure 42: Attitudes towards trendy ingredient concepts and KOLs, by age, January 2021
                                                                            • Five consumer groups with various ingredient attitudes
                                                                              • Figure 43: Consumer segmentation, January 2021
                                                                              • Figure 44: Attitudes towards BPC ingredients – ‘Strongly agree’, by consumer segmentation, January 2021
                                                                            • Trendy Alchemists and Trendy Herbologists co-exist across age groups
                                                                              • Figure 45: Consumer segmentation, by age, January 2021
                                                                          • Appendix – Methodology and Abbreviations

                                                                            • Consumer research methodology
                                                                              • Abbreviations

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