2023
9
UK Brand Overview: Food Market Report 2023
2023-04-27T04:08:23+01:00
OX1156353
2195
162857
[{"name":"Food","url":"https:\/\/store.mintel.com\/industries\/food"}]
Report
en_GB
“Brands with a loyal set of consumers are well positioned as purchase patterns change during the cost-of-living crisis. Value perceptions will be important during periods where consumers look to alternative…

UK Brand Overview: Food Market Report 2023

£ 2,195 (Excl.Tax)

Report Summary

“Brands with a loyal set of consumers are well positioned as purchase patterns change during the cost-of-living crisis. Value perceptions will be important during periods where consumers look to alternative products, however price is not the only factor that consumers take into account when considering what to purchase. Health and wellbeing have had a spotlight shone on them with HFSS regulation changes and the continued exploration of non-HFSS launches in snack and treat categories will be important when appealing to consumers who are looking to maintain their typical snacking behaviours without health concerns.”
– Luke Santos, Household Care and Brand Analyst, April 2023

Key issues covered in this Report

  • The most used brands operating within food markets.
  • How leading food brands perform in terms of trust, differentiation, satisfaction and likely recommendation.
  • The top-scoring food brands for particular personality traits, including innovation, value, quality and taste.
  • The top-scoring food brands on hot topics in the food sector, including natural, indulgence, ethics, and health and wellness.

Table of Contents

  1. Overview

      • Key issues covered in this Report
        • Products covered in this Report
        • Executive Summary

            • Brand leaders
              • Established names must support consumers during cost-of-living crisis
                • Figure 1: Top ranking of brands operating in the food sector, by consumption in the last 12 months, 2021-23
              • Brand preference is critical during the cost-of-living crisis
                • Figure 2: Top ranking of brands operating in the food sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2021-23
              • Heinz’s free meals during cost-of-living crisis help build consumer trust
                • Figure 3: Top ranking of brands operating in the food sector, by agreement with ‘A brand that I trust’, 2021-23
              • Brands that are worth paying more for and provide high quality also perform well on satisfaction and recommendation metrics
                • Figure 4: Top ranking of brands operating in the food sector, by satisfaction (net of ‘good’ and ‘excellent’ reviews), 2021-23
                • Figure 5: Top ranking of brands operating in the food sector, by likely recommendation, 2021-23
              • Brand reputation
                • Heinz explores meat substitutes as it tops innovative table
                  • Figure 6: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is innovative’, 2021-23
                • Consumers look to own-label in efforts to save money
                  • Figure 7: Top ranking of brands operating in the food sector, by agreement with ‘A brand that offers good value’, 2021-23
                • Lindt provides quality over quantity in the chocolate confectionery market
                  • Figure 8: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is consistently high quality’, 2021-23
                • Heinz’s ability to appeal to all consumers
                  • Figure 9: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is worth paying more for’, 2021-23
                • Cathedral City’s Deliciously Dairy-Free Cheddar
                  • Figure 10: Top ranking of brands operating in the food sector, by associations with ‘delicious’, 2021-23
                • Crisps and other bagged snacks see burst of non-HFSS activity
                  • Figure 11: Top ranking of brands operating in the food sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2021-23
                • Unguilty pleasures
                  • Figure 12: Top ranking of brands operating in the food sector, by associations with ‘comforting’, 2021-23
                • Sustainable yet synthetic holds potential
                  • Figure 13: Top ranking of brands operating in the food sector, by associations with ‘natural’, 2021-23
                • Weetabix’s sustainability strategy
                  • Figure 14: Top ranking of brands operating in the food sector, by associations with ‘ethical’, 2021-23
              • Usage

                • Established names support consumers during cost-of-living crisis
                  • Figure 15: Top ranking of brands operating in the food sector, by consumption in the last 12 months, 2021-23
                • Big brands exploit name value to expand product ranges…
                  • Figure 16: Heinz new pasta sauce, 2022
                • …and capitalise on emerging trends
                  • Figure 17: Launches of Walkers nom-HFSS crisps/crisp-style snacks, 2022
              • Preference

                • Brand preference is critical during the cost-of-living crisis
                  • Figure 18: Top ranking of brands operating in the food sector, by commitment (net of ‘I prefer this brand over others’ and ‘This is a favourite brand’), 2021-23
                • Consumers are committed to brands that represent their values
                  • Figure 19: Birds Eye Green Cuisine launches, 2022-23
                • Actively help consumers through financial difficulty to boost loyalty
                • Trust

                  • Heinz’s free meals during cost-of-living crisis help build consumer trust
                    • Figure 20: Top ranking of brands operating in the food sector, by agreement with ‘A brand that I trust’, 2021-23
                  • External sustainable certifications bolster trust for half of consumers
                  • Satisfaction and Recommendation

                    • Brands that are worth paying more for and provide high quality also perform well on satisfaction and recommendation metrics
                      • Figure 21: Top ranking of brands operating in the food sector, by satisfaction (net of ‘good’ and ‘excellent’ reviews), 2021-23
                    • Positive recommendations and reviews are crucial for brand longevity
                      • Figure 22: Top ranking of brands operating in the food sector, by likely recommendation, 2021-23
                  • Differentiation

                    • Pringles tops unique perception of all savoury snack brands…
                      • Figure 23: Top ranking of brands operating in the food sector, by perceived differentiation (net of agreement with ‘It’s a unique brand’ and ‘It somewhat stands out from others’), 2021-23
                    • …and launches non-HFSS alternative range
                      • Figure 24: Examples of new Pringles launches, 2022
                  • Innovation

                    • Heinz explores meat substitutes as it tops innovative table
                      • Figure 25: Heinz launches ‘Powered by Beanz’ Meatless Mince, 2023
                      • Figure 26: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is innovative’, 2021-23
                    • Gü launches a new range of cocktail-inspired desserts
                      • Figure 27: Gü’s new Mixology range, 2023
                  • Value

                    • Consumers look to own-label in efforts to save money
                      • Figure 28: Examples of brands highlighting their value, 2022
                    • Frozen food value perception leaves Birds Eye well-positioned
                      • Figure 29: Top ranking of brands operating in the food sector, by agreement with ‘A brand that offers good value’, 2021-23
                  • Quality

                    • Lindt provides quality over quantity in the chocolate confectionery market
                      • Figure 30: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is consistently high quality’, 2021-23
                    • Heinz’s ability to appeal to all consumers
                      • Figure 31: Top ranking of brands operating in the food sector, by agreement with ‘A brand that is worth paying more for’, 2021-23
                  • Taste

                    • Chocolate brands score highly on taste
                      • Figure 32: Galaxy cake launches, 2023
                    • Cathedral City’s Deliciously Dairy-Free Cheddar
                      • Figure 33: Top ranking of brands operating in the food sector, by associations with ‘delicious’, 2021-23
                      • Figure 34: Cathedral City Plant-Based Cheese launch, 2022
                  • Health and Wellness

                    • Quaker provides permissible enjoyment
                      • Figure 35: Quaker Heavenly Oats launches, 2022
                    • Crisps and other bagged snacks see burst of non-HFSS activity
                      • Figure 36: Top ranking of brands operating in the food sector, by associations with ‘healthy’, 2021-23
                      • Figure 37: Non-HFSS savoury snack launches, 2022
                      • Figure 38: Top ranking of brands operating in the food sector, by agreement with ‘A brand that cares about my health/wellbeing’, 2021-23
                  • Indulgence and Comfort

                    • Sweet treat brands monopolise indulgent metric
                      • Figure 39: Top ranking of brands operating in the food sector, by associations with ‘indulgent’, 2021-23
                    • Unguilty pleasures
                      • Figure 40: Top ranking of brands operating in the food sector, by associations with ‘comforting’, 2021-23
                  • Natural

                    • Snacks are in the firing line…
                      • Figure 41: Top ranking of brands operating in the food sector, by associations with ‘natural’, 2021-23
                    • Sustainable yet synthetic holds potential
                      • Yogurt brands perform well on natural and health and wellness metrics
                      • Ethics

                        • Weetabix’s sustainability strategy
                          • Figure 42: Top ranking of brands operating in the food sector, by associations with ‘ethical’, 2021-23
                      • Appendix – Data Sources, Abbreviations and Supporting Information

                          • Abbreviations
                          • Appendix – Brands Covered

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