Brazilian consumers have adopted healthier alcoholic drinks consumption habits, favoring quality over quantity on most consumption occasions.
Laura Menegon, Analyst Food & Drink, LATAM
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Opportunities
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The Consumer
- Category overview and consumer profiles
- Alcoholic drinks consumption
- Graph 1: Alcoholic drinks consumption, 2023
- Graph 2: Alcoholic drinks consumption – Wine, by gender, 2023
- Purchasing habits
- Graph 3: Purchasing habits – Selected items, by financial situation, 2023
- Graph 4: Alcoholic drinks consumption and purchasing habits – Selected items, by age group, 2023
- Behaviors toward alcoholic drink
- Cocktail consumption habits
- Graph 5: Barriers to cocktail consumption – Selected item, by gender, 2023
- Attitudes toward alcoholic drinks
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
- Graph 6: Inflation index, 12-month period to September 2023
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Appendix – Definition, Methodology and Abbreviations
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