2022
0
Brazil Animal Protein and Alternatives Market Report 2022
2022-06-07T04:03:01+01:00
OX1100251
3265
151921
[{"name":"Meat Alternatives","url":"https:\/\/store.mintel.com\/industries\/food\/vegan-plant-based\/meat-alternatives"},{"name":"Meat and Fish","url":"https:\/\/store.mintel.com\/industries\/food\/meat-fish"}]
Report
en_GB
“The rise in meat prices, especially beef, has led most consumers to look for more affordable substitutes, such as chicken, pork and eggs, as well as cheaper cuts and offal.

Brazil Animal Protein and Alternatives Market Report 2022

£ 3,265 (Excl.Tax)

Description

“The rise in meat prices, especially beef, has led most consumers to look for more affordable substitutes, such as chicken, pork and eggs, as well as cheaper cuts and offal. Brands can invest in kits, promotions and formats that make animal protein and its alternatives less expensive, without losing quality and healthiness, while preferably offering convenience.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst

Key issues covered in this Report

  • Meat and meat alternatives purchase and consumption frequency
  • Types of meat and meat alternatives consumed
  • Meat and meat alternatives consumption changes
  • Interest and motivation to have meat alternatives

Table of Contents

  1. Overview

    • What you need to know
    • Definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the animal protein and alternatives category, 2022
    • Challenges
    • High prices lead consumers to seek more-affordable options
    • Meat alternatives need to improve cost, healthiness and convenience
    • Perception that fish is healthier is lower among nonconsumers
    • Typical offal-based dishes can help add flavor to cheaper meals
    • Opportunities
    • Premium egg options may gain space among AB consumers
    • Greater variety of formats can facilitate pork consumption
    • Kits can meet the most diversified consumption of households with children
    • Brands can offer more nutritious and healthier sausage options for DE consumers
  3. Market Drivers

    • High prices lead consumers to seek more affordable options
      • Figure 2: IPCA’s monthly variation, by animal protein macro category, March 2021 and March 2022
    • Ukraine conflict should make supply chain more expensive
  4. Key Players

    • Companies and brands
    • Acquisition of part of BRF by Marfrig unites Brazil’s largest beef producer with the leading chicken and pork producer
    • Sadia invests in sponsorship and participation in events to attract young people
      • Figure 3: #SadianoLollaBR
    • Sadia expands portfolio of the Veg&Tal line and launches carbon-neutral chicken options
      • Figure 4: Sadia campaign
    • Seara launches fish lines
      • Figure 5: Seara fish line
    • Case study
    • With the diversification of its own sales channels and a broad product portfolio, Swift keeps growing in the Brazilian market
  5. Meat and Meat Alternatives Purchase and Consumption Frequency

    • Premium egg options may gain space among AB consumers
      • Figure 6: Meat-restricted diet, by socioeconomic group, 2022
      • Figure 7: Percentage of total whole egg launches, by selected positioning – Top 5 markets, 2019-21
      • Figure 8: New Mantiqueira Ovos store
    • Kits can meet the most diversified consumption of households with children
      • Figure 9: Meat and meat alternatives purchase, by children in the household, 2022
      • Figure 10: Casa Carne kits
    • Worried about their health, flexitarians aged 35+ stand out when buying fish
      • Figure 11: Meat and meat alternatives purchase – CHAID – Tree output, 2022
  6. Meat and Meat Alternative Types Purchase

    • Greater variety of formats can facilitate pork consumption
      • Figure 12: Meat and meat alternative types purchase, by any animal protein and pork, 2022
    • Consumers of animal protein in steaks or fillets are more likely to be interested in how animals are raised
      • Figure 13: Habits and attitudes, by consumption of any animal protein, 2022
    • Brands can offer more nutritious and healthier sausage options for DE consumers
      • Figure 14: Meat and meat alternative types purchase, by socioeconomic profile, 2022
  7. Consumption Changes

    • More convenient formats at an affordable price or higher yield can further expand the consumption of chicken
      • Figure 15: Consumption changes, by type of animal protein, 2022
    • Retailers and foodservice can offer healthy ready-to-eat options with “free from” claims for those who work from home
      • Figure 16: Consumption changes, by type of animal protein, 2022
      • Figure 17: Swift’s Good4You line
    • Easy-to-prepare and healthier options can help maintain beef consumption frequency among AB consumers
      • Figure 18: Changes in beef consumption, by socioeconomic group, 2022
  8. Consumption Motivations and Interest in Meat Alternatives

    • Meat alternatives need to improve cost, healthiness and convenience
      • Figure 19: TURF analysis – Consumption motivations and interest in meat alternatives, 2022
    • Among those who restrict meat consumption, sustainability is key in meat alternatives
      • Figure 20: Consumption motivations and interest in meat alternatives, by meat-restricted diet, 2022
    • Innovative types and typical dishes of meat alternatives may interest current buyers of the category
      • Figure 21: Consumption motivations and interest in meat alternatives, 2022
      • Figure 22: Seara campaign
      • Figure 23: Urban Farmcy lunch boxes
  9. Attitudes and Habits

    • Perception that fish is healthier is lower among nonconsumers
      • Figure 24: Habits and attitudes, by consumption of fish and seafood, 2022
    • Typical offal-based dishes can help add flavor to cheaper meals
      • Figure 25: Habits and attitudes, by socioeconomic group, 2022
      • Figure 26: MoDi Gastronomia
  10. Appendix – Abbreviations

  11. Appendix – Market Size and Market Share

    • Market size
      • Figure 27: Retail sales of meat, by value – Brazil, 2014-21
    • Market share
      • Figure 28: Retail sales of meat, by value – Brazil, 2019-20

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