Brazilian consumers worry about climate change; they are aware of its consequences on Brazil’s climate and have tried to adopt sustainable habits. However, they are resistant to paying more for products and services with attributes related to sustainability. Supporting social causes has a positive impact on consumers’ perception of brands, but transparency has proved to be fundamental, demanding that brands improve their processes, especially the communication with customers.
The much-anticipated Global Outlook on Sustainability: A Consumer Study 2024-25 is now available to order. Covering 10,000 respondents from 10 leading economies, this report gives insights and inspiration on how best to position and position and prioritise your brands’ products. Download your copy today. Download your copy today.
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“Brazilian consumers worry about global warming and its consequence and expect companies to take concrete actions to tackle it. However, they show little knowledge of terms related to the topic and reluctance to spend more on sustainable products and services.”
– Laura Menegon, Research Analyst
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