Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education.
Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Graph 1: barriers, by generation (%), 2023
- Graph 2: barriers for the usage of new technologies, by region (%), 2023
- Opportunities
- Graph 3: interest in purchasing tech devices, by children living in the household (%), 2023
- Graph 4: expectations for generative AI applications, by generation (%), 2023
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The Consumer
- Category overview and consumer profiles
- Graph 5: interest in purchasing tech devices – selected item, by gender, race/ethnicity and LGBTQ+ identity (%), 2023
- Graph 6: usage of tech devices and interest (%), 2023
- Usage of and interest in purchasing tech devices
- Graph 7: interest in purchasing tech devices (%), 2023
- Graph 8: interest in purchasing tech devices, by children living in the household (%), 2023
- Digital technologies knowledge, use and interest
- Graph 9: digital technologies knowledge, use and interest, by gender (%), 2023
- Graph 10: digital technologies knowledge, use and interest (%), 2023
- Graph 11: digital technologies knowledge, use and interest, by gender (%), 2023
- Awareness of and expectations for generative AI applications
- Graph 12: expectations for generative AI applications (%), 2023
- Graph 13: expectations for generative AI applications, by by student status (%), 2023
- Graph 14: expectations for generative AI applications, by LGBTQ+ identity (%), 2023
- Motivations for the use of new technologies
- Graph 15: motivations, by pets at home (%), 2023
- Graph 16: motivations, by work situation (%), 2023
- Barriers for the use of new technologies
- Graph 17: barriers, by generation (%), 2023
- Graph 18: barriers, by region (%), 2023
- Perception and attitudes toward emerging technology
- Graph 19: perception and attitudes toward emerging technology, by socioeconomic group (%), 2023
- Graph 20: perception and attitudes toward emerging technology, by parental status and gender (%), 2023
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
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Appendix – Definition, Methodology and Abbreviations
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