2023
0
Brazilian Attitudes toward Technology and the Digital World Consumer Report 2023
2024-02-16T16:01:57+00:00
REP9E37EA59_E5F8_471D_8901_135E523C67DB
1799
170652
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Report
en_GB
Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education. Ana…

Brazilian Attitudes toward Technology and the Digital World Consumer Report 2023

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Brazilians want to know what’s new in technology and smart devices, but cost is a barrier. AI is expected to help in areas such as health and education.

Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam

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    • Key issues covered in this Report
  1. Executive Summary

    • Challenges
    • Graph 1: barriers, by generation (%), 2023
    • Graph 2: barriers for the usage of new technologies, by region (%), 2023
    • Opportunities
    • Graph 3: interest in purchasing tech devices, by children living in the household (%), 2023
    • Graph 4: expectations for generative AI applications, by generation (%), 2023
  2. The Consumer

    • Category overview and consumer profiles
    • Graph 5: interest in purchasing tech devices – selected item, by gender, race/ethnicity and LGBTQ+ identity (%), 2023
    • Graph 6: usage of tech devices and interest (%), 2023
    • Usage of and interest in purchasing tech devices
    • Graph 7: interest in purchasing tech devices (%), 2023
    • Graph 8: interest in purchasing tech devices, by children living in the household (%), 2023
    • Digital technologies knowledge, use and interest
    • Graph 9: digital technologies knowledge, use and interest, by gender (%), 2023
    • Graph 10: digital technologies knowledge, use and interest (%), 2023
    • Graph 11: digital technologies knowledge, use and interest, by gender (%), 2023
    • Awareness of and expectations for generative AI applications
    • Graph 12: expectations for generative AI applications (%), 2023
    • Graph 13: expectations for generative AI applications, by by student status (%), 2023
    • Graph 14: expectations for generative AI applications, by LGBTQ+ identity (%), 2023
    • Motivations for the use of new technologies
    • Graph 15: motivations, by pets at home (%), 2023
    • Graph 16: motivations, by work situation (%), 2023
    • Barriers for the use of new technologies
    • Graph 17: barriers, by generation (%), 2023
    • Graph 18: barriers, by region (%), 2023
    • Perception and attitudes toward emerging technology
    • Graph 19: perception and attitudes toward emerging technology, by socioeconomic group (%), 2023
    • Graph 20: perception and attitudes toward emerging technology, by parental status and gender (%), 2023
  3. Key Players

    • Companies and brands
    • Launches and innovations
    • Marketing campaigns and actions
  4. The Market

  5. Appendix – Definition, Methodology and Abbreviations

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