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Report
en_GB
This report looks at the following areas: Consumption of plain and savoury baked goods Baked goods' consumption frequency Features related to quality Behaviors related to bakery and baked goods Features…
Brazil
Bread, Bakery and Cakes
simple
Brazil Bakery Market Report 2026
This report looks at the following areas:
Consumption of plain and savoury baked goods
Baked goods' consumption frequency
Features related to quality
Behaviors related to bakery and baked goods
Features related to healthy baked goods
Attitudes related to baked goods
As cost pressures and expectations intensify, brands that deliver health, taste and convenience while respecting consumers' budgets and lifestyles are best positioned to succeed.
As cost pressures and expectations intensify, brands that deliver health, taste and convenience while respecting consumers' budgets and lifestyles are best positioned to succeed.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
Bread
This market covers packaged white and non-white bread, savory specialty bread and savory pastries and pies. Market size comprises sales through all retail channels, including direct-to-consumer. This market covers packaged white and non-white bread, specialty bread and savory pastries and pies. Market size comprises sales through all retail channels, including direct-to-consumer. Unless stated otherwise, it includes sales through in-store bakeries.
Plain non-white bread: this includes sales of brown, wholemeal and other non-white/white combinations in in-store bakeries which are bar coded.
Plain white bread: this includes sales of white in in-store bakeries which are bar coded.
Speciality breads: this includes ciabatta, pitta, naan, chapatti and par-baked products, rolls/bread buns, tortilla, wraps.
Exclusions: unpackaged/unwrapped products; sweet breads & bread products such as croissants, fruit loaf; french toast; non-retail sales (ie those sold in cafes/made into other products such as sandwiches); rusks, gingerbread, crispbread; baking ingredients (eg flour, bread mixes, baking powder).
Biscuits
This market covers packaged savoury & sweet biscuits (cookies). Market size comprises sales through all retail channels including direct to consumer.
Savory biscuits: this includes crispbreads/crisp rolls, savory rusks (adult only), toasted bread and French toast, waffles and other crackers.
Sweet biscuits (cookies): this includes sweet wafers, sandwiches, chocolate biscuits, ginger and gingerbread, assortments and others.
Exclusions: unpackaged/unwrapped products; non-retail sales (i.e. those sold in cafes/made into other products such as frozen desserts); rice based snacks.
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