This report looks at the following areas:
- Consumption of plain and savory baked goods and priorities when choosing savory/plain baked goods
- Consumption of sweet baked goods and priorities when choosing sweet baked goods
- Consumption occasion
- Attitudes and habits toward baked goods consumption
- Impacts of the change in regulation on whole foods
Health and value for money are important, but indulgence still drives this category.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
This Report covers the following categories:
Bread: this market covers packaged white and non-white bread, savory specialty bread and savory pastries and pies. Market size comprises sales through all retail channels, including direct-to-consumer. This market covers packaged white and non-white bread, specialty bread and savory pastries and pies. Market size comprises sales through all retail channels, including direct-to-consumer. Unless stated otherwise, it includes sales through in-store bakeries.
- Plain non-white bread: this includes sales of brown, wholemeal and other non-white/white combinations in in-store bakeries which are bar coded.
- Plain white bread: this includes sales of white in in-store bakeries which are bar coded.
- Speciality breads: this includes ciabatta, pitta, naan, chapatti and par-baked products, rolls/bread buns, tortilla, wraps.
Exclusions: unpackaged/unwrapped products. Sweet breads & bread products such as croissants, fruit loaf. French toast. Non-retail sales (ie those sold in cafes/made into other products such as sandwiches). Rusks, gingerbread, crispbread. Baking ingredients (eg flour, bread mixes, baking powder).
This Report covers the following categories:
- Biscuits: this market covers packaged savory and sweet biscuits (cookies). Market size comprises sales through all retail channels including direct to consumer.
- Savory biscuits: this includes crispbreads/crisp rolls, savory rusks (adult only), toasted bread and French toast, waffles and other crackers.
- Sweet biscuits (cookies): this includes sweet wafers, sandwiches, chocolate biscuits, ginger and gingerbread, assortments and others.
Exclusions: unpackaged/unwrapped products. Non-retail sales (i.e. those sold in cafes/made into other products such as frozen desserts). Rice based snacks.
Collapse All
-
Executive Summary
- What you need to know
- Challenges
- Opportunities
-
The Consumer
- Category overview
- Consumption of plain and savory baked goods
- Graph 1: consumption of plain and savory baked goods, 2024
- Consumption of sweet baked goods
- Graph 2: consumption of sweet baked goods, 2024
- Priorities when choosing savory/plain baked goods
- Graph 3: priorities when choosing savory/plain baked goods – any rank, 2024
- Priorities when choosing sweet baked goods
- Graph 4: priorities when choosing sweet baked goods – any rank, 2024
- Consumption occasion
- Graph 5: consumption occasion, 2024
- Attitudes and habits toward baked goods consumption
- Graph 6: attitudes and habits towards baked goods consumption, 2024
- Impacts of the change in regulation on whole foods
- Graph 7: impacts of the change in regulation on whole foods, 2024
- Consumption and priorities when choosing savory/plain baked goods
- Feeling full is an important quality for salty crackers
- Crackers with high fiber and protein content can promote satiety
- Women aged 55+ consume wholegrain bread as part of their healthy diet
- Graph 8: consumption of packaged whole grain sliced bread, by gender and age group, 2024
- Priorities for women aged 55+ when choosing bread and savory baked goods
- Female consumer priorities could influence future launches of wholegrain breads
- When wholegrain ingredients are associated with highly desired qualities, it enhances the perceived value
- Consumption of sweet baked goods and priorities when choosing sweet baked goods
- More than a third of women consume cake mixes
- Ready-to-use mixes can be a more affordable option
- The South and Southeast lead the way in terms of panettone consumption; in other regions, local ingredients can boost sales
- Graph 9: consumption of panettone with fruits and panettone with sweet fillings or frostings, by region, 2024
- Among consumers aged 16-34, there is a greater rejection of panettone with fruit
- Graph 10: consumption of panettone with fruits and panettone with sweet fillings or frostings, by age group, 2024
- Consumption occasion
- Bread is the most common breakfast item
- Subscription services bring convenience to breakfast
- Savory baked pastries are becoming a popular dinner option
- Claims related to healthiness can set retail brands apart from foodservice
- Attitudes and habits toward baked goods consumption
- Consumers prefer the texture of bread bought from bakeries
- Ready-made products can emphasize the crunchy texture
- AB consumers look for different thickness options for sliced bread
- Different slice thickness for different consumption needs
- Impacts of the change in regulation on whole foods
- Front-label warnings have little impact on savory baked goods
- Graph 11: priorities when choosing savory/plain baked goods, 2024
- In the sweet baked goods category, front-label warnings also play a minor role in consumer choice
- Graph 12: Priorities when choosing sweet baked goods, 2024
- Accurate information increases consumer confidence in brands
- Communication should include all socioeconomic groups
- Graph 13: consumers who are not aware of this regulation, by socioeconomic group, 2024
-
Key Players
- Companies and brands
- Bimbo concludes the Aterro Zero project
- M. Dias Branco promotes sustainability program in partnership with startups
- Launches and innovations
- Panco launches new Panquinho flavor
- Wickbold launches new 5 Zeros bread
- Oreo launches ‘Wednesday’ edition
- Speculoos cookies in Brazilian versions
- Marketing campaigns and actions
- Baudduco launches products and promotion inspired by the Bridgerton series
- Piraquê invites consumers to try the original
- Plusvita and Pullman invite customers to a free tasting
-
The Market
- High inflation can have an impact on the sector
- Unemployment falls to lowest level in 10 years
- Shortage of type 1 wheat boosts imports
-
Appendix – Definition, Methodology and Abbreviations
- Report definition
- Methodology
- Abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 1,495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or purchase order
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount is applied directly at checkout
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.
Mintel gives us all that. It’s a great brand and one that is trusted by clients.
Marie Stafford, European Director, The Innovation Group, VML
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
When I’m investigating specific sectors I tend to use Mintel reports for their forecasting, which I’ve always found to be very accurate.
They also offer really broad and deep coverage in their reports. They are very, very detailed. For example, we were able to gain insight across a wide range of business areas from just one report, proving that Mintel is excellent value for money.
So overall, it’s the level of detail and the quality of forecasting that really stand out for me.
Rebecca Green, Market Insight Manager, Wincanton
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
