Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.
Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Opportunities
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The Consumer
- Overview of the black Brazilian consumer
- Graph 1: spending priorities on BPC products and services – GRID (%), 2023
- Graph 2: haircare routine – selected item, by region (%), 2023
- Graph 3: skincare routine, by race/ethnicity (%), 2023
- Graph 4: Facial skin concerns, by race/ethnicity (%), 2023
- Graph 5: body skin concerns, by race/ethnicity (%), 2023
- BPC products purchase
- Graph 6: BPC products purchase – haircare, by parental status and gender (%), 2023
- Graph 7: BPC products purchase – color cosmetics, by employment situation and remote work (%), 2023
- Beauty services done with professionals
- Graph 8: beauty services done with professionals – hairdresser or barber, by gender (%), 2023
- Graph 9: beauty services done with professionals, by socioeconomic group (%), 2023
- Spending priorities on BPC products and services
- Graph 10: spending priorities on BPC products and services – nail services done by a professional, by generation (%), 2023
- Graph 11: spending priorities on BPC products and services – personal hygiene, by gender and age (%), 2023
- Graph 12: spending priorities on BPC products and services – fragrance, by socioeconomic group (%), 2023
- Haircare routine
- Graph 13: haircare routine, by hairstyles worn currently, 2023
- Graph 14: haircare routine, by hair texture (%), 2023
- Graph 15: haircare routine – selected item, by hair texture (%), 2023
- Skincare routine
- Graph 16: skincare routine – selected item, by gender and age (%), 2023
- Graph 17: skincare routine – selected item, by children living in the household (%), 2023
- Skin concerns
- Graph 18: skin concerns, by gender and age (%), 2023
- Graph 19: skin concerns, by generation (%), 2023
- Attitudes toward BPC
- Graph 20: attitudes toward BPC, by socioeconomic group (%), 2023
- Graph 21: attitudes toward BPC, by hair texture (%), 2023
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
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Appendix – Definition, Methodology and Abbreviations
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