Report Summary
“Despite the price surge, Brazilian consumers continue to invest in the health and wellbeing of their pets, even if they seek ways to save money. The pet products categories should try to offer more affordable options to consumers and at the same time focus on health benefits for pets.”
– Laura Menegon, Junior Research Analyst
This Report looks at the following areas:
- The economic crisis and product purchasing: how has the purchasing profile changed in the last 12 months by category?
- New habits due to the economic crisis: what habits did the consumer adopt to save money?
- Health and wellness: what is the view of pet owners on the health and wellbeing of their animals?
- What products and services are pet owners willing to invest in?
- Bathing and grooming: what are consumer habits and expectations about bathing and grooming routines?
- Pet owners’ attitudes: what attitudes and behaviors guide the demands of pet owners and what are their needs?
Table of Contents
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Overview
- What you need to know
- Key issues covered in this Report
- Definition
- What you need to know
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Executive Summary
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- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the pet products category, January 2022
- Challenges
- Almost half of pet owners have spent more on pet food due to high inflation
- Pet owners believe that bathing too often and strong fragrances can be harmful to their pets
- Opportunities
- Pet treats can be part of leisure moments
- Toppers can improve nutritional profile and flavor of cheaper pet food
- Premium products for homemade treatments can attract pet owners
- Pet brands can invest in household furniture, decoration and utilities
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Market Drivers
- High food inflation triggers rise in pet food prices
- Adoption and abandonment of pets grow during the pandemic
- São Paulo State increases number of public veterinary clinics
- High food inflation triggers rise in pet food prices
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Key Players
- Companies and brands
- Petz receives investments and makes new acquisitions and partnerships
- Zee.Dog partners with Netflix to launch line inspired by Stranger Things
- Petlove merges with DogHero
- Pedigree launches photo app with facial recognition for dogs
- Purina launches first cat food that reduces human allergy to cats
- NGO partners with Petlove to promote cat adoption at shopping mall
- Case Study
- Pedigree uses dog recognition algorithm to boost campaign
- Companies and brands
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The Consumer – Spending on Pet Products
- Spending on pet food increases during the pandemic
- Figure 2: Spending on pet products, 2021
- Pet treats can be part of leisure moments
- Figure 3: Spending on pet products – Selected item, “spending more,” 2021
- Spending on pet food increases during the pandemic
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Changing Habits Due to Economy
- Toppers can add nutritional value and flavor to cheaper pet food
- Figure 4: Changing habits due to economy, 2021
- Discounts on consultations can attract AB consumers
- Figure 5: Changing habits due to economy – Selected item, by socioeconomic group, 2021
- Premium products for bathing and grooming at home can attract owners
- Figure 6: Bath and grooming habits, by owners who have been doing basic pet care at home, 2021
- Toppers can add nutritional value and flavor to cheaper pet food
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Reasons to Have a Pet
- Pet-friendly workspaces can encourage owners to form communities
- Figure 7: Reasons to have a pet, 2021
- Pets can have a positive effect on Gen Z’s mental health
- Figure 8: Reasons to have a pet, by generation, 2021
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- Figure 9: “It’s What We’d Want If We Were Pets” campaign
- Apps and online services can help kids train their pets
- Figure 10: Reasons to have a pet – Selected item, by type of pet owned, 2021
- Pet-friendly workspaces can encourage owners to form communities
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Health and Wellness
- Pets’ mental health will remain relevant after the pandemic
- Figure 11: Health and wellness, 2021
- Supplements can appeal to owners who want to increase their pets’ wellbeing
- Figure 12: Health and wellness, by pet owners who are spending more on vitamins and supplements, 2021
- Pets’ mental health will remain relevant after the pandemic
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Bath and Grooming Habits
- Pet shops and retailers can offer spaces for owners to bathe their pets
- Figure 13: Bath and grooming habits, 2021
- Mild long-lasting fragrances can be successful in bath products
- Clean label formulas can meet pet owners’ demand for safe hygiene products
- Pet shops and retailers can offer spaces for owners to bathe their pets
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Pet-related Attitudes
- Raw food can reduce allergies in dogs and cats
- Figure 14: Pet related attitudes, 2021
- Pet brands can invest in household furniture, decor and utilities
- Figure 15: Pet related attitudes – Selected item, by gender, 2021
- Affordable pet insurance can grow in the Brazilian market
- Figure 16: Pet related attitudes – selected items, 2021
- Raw food can reduce allergies in dogs and cats
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Abbreviations
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