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Overview
- What you need to know
- Key issues covered in this Report
- Definition
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Executive Summary
- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the pet products and services category, 2023
- Challenges
- More than half of pet owners are spending more on pet food
- Less frequent vet visits boost interest in pet food with health benefits
- Pet owners have doubts about the safety of pet food ingredients
- Opportunities
- Retailers can invest in pet-exclusive spaces that offer convenience and a good experience
- Disinfectants with natural formulas may attract pet owners with children
- Tourism sector can explore opportunities for travelers with pets
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Market Drivers
- State of São Paulo sanctions law that obliges veterinarians to report animal mistreatment
- High inflation raises pet food prices
- National production of dog and cat food grows in 2022
- Brazil ranks third in number of pets
- Contamination of pet treats increases demand for natural options
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Key Players
- Petlove opens a dog park in São Paulo
- Figure 2: Petlove’s dog park opening
- Petlove launches campaign against fireworks
- Figure 3: “No more fireworks” campaign
- PetFriends launches food line with ‘Turma da Mônica’ characters
- Figure 4: PetFriends’ wet dog food
- GranPlus expands portfolio with new products in the Gourmet and Menu lines
- Figure 5: New flavors of the GranPlus Gourmet line
- Vetpain app identifies pain in dogs and cats
- Case study
- Petlove grows both in digital and physical shopping and attracts investment from the Globo Group
- Figure 6: Petlove store
- Petlove opens a dog park in São Paulo
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Spending on Pet Products
- Specialized chains’ private labels can conquer premium food market
- Figure 7: Spending on pet products – “Spending more,” 2023
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- Figure 8: Private label premium dog food from pet stores
- Pet services have the largest cut in spending
- Figure 9: Spending on pet products – Selected items, 2023
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- Figure 10: Pet para Todos subscription plan
- Specialized chains’ private labels can conquer premium food market
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Priorities When Choosing Pet Food
- Quality of ingredients is important, but health benefits are the deciding factor
- Figure 11: Priorities when choosing pet food – Selected items, by spending on pet products, 2023
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- Figure 12: Functional foods for animal health
- Premium brands can offer more practical packaging
- Figure 13: Priorities when choosing pet food – Selected item, by socioeconomic group, 2023
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- Figure 14: Pet food in resealable packaging
- Source: Mintel GNPD
- Quality of ingredients is important, but health benefits are the deciding factor
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Opinions on Pet Food and Treats
- Brands must broaden the conversation with consumers to inform them about products
- Figure 16: Opinions on pet food and treats, 2023
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- Figure 17: Campaign to launch the new Whiskas recipes
- Figure 18: Royal Canin podcast
- Educating consumers about quality seals can add value to certified products
- Figure 19: PremieRpet’s quality certificates
- Brands must broaden the conversation with consumers to inform them about products
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Associations for Purchase Channels
- Retailers can invest in the pet segment by betting on convenience
- Figure 20: Associations for purchase channels – Convenience, 2023
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- Figure 21: Lotus’s Pet Us store, Thailand
- Marketplaces can boost local stores and offer more affordable prices
- Figure 22: Associations for purchase channels – Best price, by socioeconomic group, 2023
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- Figure 23: Woof app
- Retailers can invest in the pet segment by betting on convenience
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Household and Pet Hygiene Habits
- Germ elimination remains a concern, even after the most critical phase of the pandemic
- Figure 24: Household and pet hygiene habits, 2023
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- Figure 25: Pet sanitizing products
- Disinfectants with natural formulas may attract pet owners with children
- Figure 26: Household and pet hygiene habits – Selected items, by children living in the household, 2023
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- Figure 27: Natural cleaning products with germicidal action
- Upholstery cleaning products can use scents that help educate pets
- Figure 28: Household and pet hygiene habits, by consumers who agree with selected statement, 2023
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- Figure 29: Anti-spot and anti-odor products that help with pet training
- Germ elimination remains a concern, even after the most critical phase of the pandemic
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Pet Related Attitudes and Behaviors
- Pet care brands can sponsor collective bathing spaces, building consumer loyalty
- Figure 30: Pet related attitudes and behaviors, 2023
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- Figure 31: Omo community laundry
- Figure 32: Petco bath station
- Tourism sector can explore opportunities for travelers with pets
- Figure 33: Gaia Viva hotel
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- Figure 34: Promotion of pet benefits at Best W hotels
- Figure 35: Azul promotes partnership with Purina
- Pet care brands can sponsor collective bathing spaces, building consumer loyalty
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Appendix – Abbreviations
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