Price hike drives cost-effective and versatile options. Highlighting quality and healthy benefits is crucial, especially for premium and regional products.
Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Graph 1: Extended National Consumer Price Index (IPCA) – annual variation of the general index and the subgroups of cheese and requeijão, 2020-23
- Graph 2: habits and attitudes toward cheese, by type of cheese consumed, 2024
- Opportunities
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The Consumer
- Category overview and consumer profiles
- Graph 3: types of cheese consumed, 2024
- Graph 4: international types of cheese consumed, 2024
- Graph 5: types of cheese consumed, by socioeconomic group, 2024
- Cheese consumption by type and format, including regional and international options
- Graph 6: types of cheese consumed, by region, 2024
- Graph 7: habits and attitudes toward cheese, by type of cheese consumed, 2024
- Graph 8: types of cheese consumer, by gender and age, 2024
- Format of cheese consumed and cheese usage and consumption
- Graph 9: cheese usage and consumption, 2024
- Graph 10: cheese usage and consumption, by gender and age, 2024
- Experience and interest in cheese varieties
- Graph 11: experience and interest in cheese varieties – “I haven’t tried this, but am interested in trying,” 2024
- Graph 12: experience and interest in cheese varieties – high protein cheese, by gender and age, 2024
- Plant-based cheese perception
- Graph 13: plant-based cheese perception, 2024
- Graph 14: plant-based cheese perception, by generation, 2024
- Graph 15: habits and attitudes toward cheese, by LGBTQ+ identity, 2024
- Graph 16: experience and interest in plant-based cheese, by LGBTQ+ identity, 2024
- Habits and attitudes towards cheese
- Graph 17: cheese usage and consumption, by generation, 2024
- Graph 18: habits and attitudes towards cheese, by generation, 2024
- Graph 19: experience and interest in cheese from animals that are not cows, by habits and attitudes towards cheese, 2024
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Key Players
- Launches and innovations
- Marketing campaigns and actions
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The Market
- Graph 20: IPCA – annual variation of the general index and the subgroups of cheese and requeijão, 2020-23
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Appendix – market size and market share
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Appendix – Definition, Methodology and Abbreviations
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