The clean beauty category is consistently growing, aligning with the Brazilian consumer interest in products that are safe for their health and the planet.
Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam
This Report examines the consumption behaviors and perceptions of beauty and personal care products labeled as clean among Brazilians, along with their attitudes and behaviors towards this market segment.
The term clean beauty is already widely used in the Brazilian market, but its meaning can vary between brands and retailers. This Report analyzes how Brazilian consumers define “clean beauty.”
All beauty and personal care categories are covered, including:
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The adoption of more complex routines focused on protection has led Brazilians to become increasingly aware of their skin’s individual needs.Amanda Caridad, Senior Analyst Beauty and Personal...
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Black consumers have particularities that need to be respected to make the beauty industry more inclusive and representative.Amanda Caridad, Senior Analyst Beauty and Personal Care - Latam ...
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