2026
0
Brazil Color Cosmetics Market Report 2026
2026-04-01T16:01:26+00:00
REP35BC835C_2545_4542_BC83_5C2545354219
3295
192443
[{"name":"Colour Cosmetics","url":"https:\/\/store.mintel.com\/industries\/beauty-personal-care\/beauty-cosmetics\/colour-cosmetics"},{"name":"Market Intelligence Reports","url":"https:\/\/store.mintel.com\/report-type\/market-intelligence-reports"},{"name":"Brazil","url":"https:\/\/store.mintel.com\/markets\/brazil-market-research"}]
Report
en_GB
In Brazil, even amid a challenging economic environment, makeup continues to stand out within the beauty industry. Although price remains a key factor in purchasing decisions, the category is gaining…
Brazil
Colour Cosmetics
simple

Brazil Color Cosmetics Market Report 2026

"Treatment-led claims, dupe positioning and a renewed focus on multifunctional products offer opportunities to spark consumer curiosity."

Mariana Lombardo, Research - Mintel Reports

Collapse All

  1. EXECUTIVE SUMMARY

    • What you need to know
    • Outlook for color cosmetics
    • Opportunities
    • Beauty products as accessories, minis and perceived value
    • Dupes offer accessible value and empower informed consumers
    • Repositioning multifunctionality

  2. THE MARKET

    • Integrating prevention and longevity into makeup
    • Graph 1: annual retail sales value growth for facial skincare compared with color cosmetics, 2023-24
    • Key market indicators
    • Growing demand for skin-friendly colour cosmetics
    • Skincare benefits shape makeup expectations

  3. THE CONSUMER

    • Makeup usage
    • Behavioral shifts require category updates
    • Graph 2: makeup usage, women, 2026
    • Draw on natural beauty to differentiate your brand
    • The category has the potential to shape the emerging conversation around the pasteurization of beauty
    • Facial makeup
    • Base makeup is ubiquitous…
    • Graph 3: facial makeup usage, women, by age group, 2026
    • Transform blush into a treatment
    • Spot correction gains prominence in the skincare-first market
    • Graph 4: facial makeup usage, 2024 and 2026
    • Natural skin aspirations are emerging as the new norm
    • Graph 5: facial makeup claims, 2026
    • Transform long-lasting into a concept that integrates health and beauty
    • Microbiome-friendly makeup
    • Regional differences shape facial makeup preferences
    • Skin preparation products are less popular
    • Graph 6: makeup frequency, 2026
    • “Cloud skin” replaces high-glow finishes with a more balanced look
    • Eye makeup
    • Eye makeup becomes more precise in its application
    • Graph 7: eye makeup usage, 2026
    • Difficulties in using mascara increase with age
    • Think about 360° compatible products and benefits for mature skin
    • Simplifying routines sustains the relevance of eye makeup
    • Graph 8: eye makeup usage frequency, 2026
    • Vibrant, fun and colorful looks are in
    • Lip makeup
    • Lip products continue to serve as small luxuries
    • Graph 9: lip makeup usage, 2026
    • The search for a more natural beauty is also reflected in lip makeup
    • Graph 10: lip makeup claims, 2026
    • Deliver more than color
    • Pharmacies as a point of sale for lip makeup that provides additional benefits
    • Behaviors toward makeup
    • Less attachment to brands, more expectations of value and meaning
    • Increasingly accurate inspirations delight the informed consumer
    • Delve deeply into functional or emotional packaging
    • Attitudes toward sustainability in makeup
    • Sustainability is more symbolic than practical influence
    • Graph 11: attitudes toward sustainability in makeup, 2026
    • Deliver minimalism in formulations and packaging

  4. PRODUCT, INNOVATION AND MARKETING

    • Coty partners with OpenAI to optimize internal processes
    • Coty shifts focus to fragrances and the premium market
    • Natura opens a store with a smart mirror
    • Natura completes its sale of Avon International to Regent LP
    • Starbucks bets on the beauty segment to remain relevant
    • Beauty expanding into wellness

  5. APPENDIX

    • Report definition
    • The consumer
    • Consumer research questions
    • Generations
    • Abbreviations and terms

In Brazil, even amid a challenging economic environment, makeup continues to stand out within the beauty industry. Although price remains a key factor in purchasing decisions, the category is gaining momentum in the premium segment, supported by positive growth projections. As a result, products with higher added value are expected to receive increased consumer attention. Digital retail is broadening brand visibility, and while pharmacies remain the leading channel for makeup purchases, platforms such as Shopee and Mercado Livre are strengthening their position as strategic sales venues, alongside brands’ own ecommerce.

This Report Looks at the Following Areas:

  • New beauty aesthetics shift power structures and drive a more active search for identity
  • The perception of value is strengthening as a key category driver, emerging through competitive pricing, added actives or disruptive packaging, and demanding that each brand develop a precise understanding of its audience’s expectations
  • Inflation and a more informed consumer base are accelerating the rise of dupes, creating opportunities that require brands to adopt a strategic yet cautious approach
  • Integrating wellness concepts presents a meaningful opportunity to drive success and differentiation within the category
  • For different generations, relevance goes beyond compatible textures or formulations, encompassing the delivery of personalized and clearly perceived benefits

Market Definitions

This Report examines the habits, routines and behaviors of Brazilian consumers in the makeup category. It provides an analysis of how Brazilians incorporate makeup products into their daily routines, as well as an assessment of future trends shaping the category.

The following sub-categories were analyzed:

  • facial makeup (including foundation, concealer, blush, face powder, highlighter, primer, tinted moisturizer, setting spray, BB/CC cream, bronzer)
  • lip makeup (including lipstick, gloss, liquid lipstick, lip tint, lip liner, lip oil, lip plumper, tinted lip balm)
  • eye makeup (including pencil/eyeliner, eyeshadow, mascara, false eyelashes, eyebrow products, eye primer)
Download Report Summary
£ 3,295 (Excl.Tax)
  • Pay via credit card or invoice
  • PDF, PPT and Excel download delivered instantly
  • Save up to 20% when you purchase multiple reports

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us

Trusted by global industry leaders

Jackman logo

At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.

Alana Gavin, VP Research and Insights, Jackman
VocaLink logo

We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.

As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.

We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.

 

Andrew Neeson, Market Intelligence Manager, VocaLink
Epsilon logo

We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.

By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.

For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.

Virginia Harvey, Secondary Research Manager, Epsilon
Abacus logo

There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.

However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.

Stephen Taylor-Brown, Managing Director, Abacus
VML logo

We use Mintel to inform our thinking and reinforce strategy. If you’re presenting new ideas, it’s essential they are underpinned by robust data and evidence, and clearly rooted in fact.

Mintel gives us all that. It’s a great brand and one that is trusted by clients.

Marie Stafford, European Director, The Innovation Group, VML

Need help before you buy?

Our research specialists can answer your questions and recommend the reports that best match your business needs.

Contact us