Brazil Desserts and Sweets Consumption Habits: 2026
2026-04-28T08:01:49+00:00
REP86B1E270_BC48_4840_B1E2_70BC48E840A5
3295
192988
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Report
en_GB
This report looks at the following areas: Rising input costs increase pressure on prices, formats and formulations, driving consolidation and portfolio adjustments The new regulation for chocolate raises quality standards…
Brazil
Desserts and Ice Cream
simple
Brazil Desserts and Sweets Consumption Habits: 2026
"In the context of higher costs and increased health awareness, sweets and desserts are being repositioned as intentional and legitimate rituals of pleasure."
Ana Paula Gilsogamo, Associate Principal - Food & Drink Insights, Latam
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EXECUTIVE SUMMARY
What you need to know
Outlook for desserts and sweets consumption habits
Opportunities
Focus on motivation and consumption occasion, not just on consumer profile
Graph 1: consumption occasions for sweets and desserts, 2026
Texture and flavor need to go hand in hand
Texture and appearance drive experimentation
Sweet cookies support consumption growth as flavor-enhancing dessert ingredients
Moderation legitimizes indulgence in everyday life
Moderation emerges as the primary health strategy for desserts and sweets consumption
THE MARKET
Market forecast for macro-categories of sweets and desserts
Activity among players in the sweets and desserts market
Rising prices for basic ingredients used in sweets and desserts have impacted the category in recent years
Changes in cocoa prices and production levels have a direct impact on the sweets and desserts sector
New regulation for chocolate in Brazil raises cocoa content and tightens labeling rules
An ageing population will require this category to adapt
THE CONSUMER
Sweets and desserts as part of a daily ritual
The post-meal ritual is the main driver of sweets and desserts consumption
Sweets and desserts that are perfect for ending a meal
Sweets and desserts accompany coffee to conclude meals at home and out-of-home
When sweets and desserts are an everyday ritual, whether for indulgence or health, there is little room for major innovation
Graph 2: agreement with statement about sweets and desserts, by occasions for consuming sweets and desserts, 2026
Sweets and desserts as emotional comfort
Sweets and desserts can amplify moments of pleasure and reward
Sweets and desserts that are ideal for comforting and enhancing pleasurable experiences
Emotional comfort can come in a surprising format
To gain shares from salty snacks, sweets and desserts can focus even more on the emotional comfort they provide
The role of sweets and desserts on social occasions
Sweets and desserts can elevate moments of celebration and social occasions
Make it easy to share at the table and worth sharing online
Brazilian flavors are emerging as drivers of experimentation for new confections and desserts
The ritual of baking sweets and desserts at home blends emotional comfort with social connection
Sweets and desserts as part of a healthy diet
Sweets and desserts can be part of a healthy diet
Highlight the naturalness of sweets and desserts
There are different ways to offer consumers products without added sugar
Although consumption is still low, plant-based options can grow in specific categories and consumption occasions
PRODUCTS, MARKETING AND INNOVATION
Launches, campaigns and innovations
Flavors and brand extensions target the cookies category
Sweets and desserts categories invest in reduced- or zero-sugar options
Brands invest in spread and bar formats focusing on the protein snacks market
Brazilian flavors (and animals) are a source of inspiration for launches
Sweets and desserts category maintains investment in brand collaborations across retail and foodservice
…and also across other categories
Collaborations extend to TV and streaming hits
APPENDIX
Report definition
The consumer
Consumer research questions
Research methodology
Generational groups in Brazil
Methodologies from other data sources
Mintel Spark
Abbreviations
Abbreviations and terms
This Report Looks at the Following Areas:
Rising input costs increase pressure on prices, formats and formulations, driving consolidation and portfolio adjustments
The new regulation for chocolate raises quality standards and makes labeling a central pillar of positioning
Moderation is being established as the primary health strategy, legitimizing indulgence through smaller portions and controlling consumption frequency
Consumption is guided by rituals and motivations, with particular emphasis on the post-meal period and emotional comfort
Texture is on par with flavor as a driver of choice and sensory differentiation
Growth will depend on expanding into new roles, such as snacking, socializing and celebrations, supported by collaborations and versatile formats
Market Definitions
This report explores various types of desserts and sweets, as well as purchasing and consumption habits. The consumer survey includes the following categories:
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