2026
0
Brazil Desserts and Sweets Consumption Habits: 2026
2026-04-28T08:01:49+00:00
REP86B1E270_BC48_4840_B1E2_70BC48E840A5
3295
192988
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Report
en_GB
This report looks at the following areas: Rising input costs increase pressure on prices, formats and formulations, driving consolidation and portfolio adjustments The new regulation for chocolate raises quality standards…
Brazil
Desserts and Ice Cream
simple

Brazil Desserts and Sweets Consumption Habits: 2026

"In the context of higher costs and increased health awareness, sweets and desserts are being repositioned as intentional and legitimate rituals of pleasure."

Ana Paula Gilsogamo, Associate Principal - Food & Drink Insights, Latam

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  1. EXECUTIVE SUMMARY

    • What you need to know
    • Outlook for desserts and sweets consumption habits
    • Opportunities
    • Focus on motivation and consumption occasion, not just on consumer profile
    • Graph 1: consumption occasions for sweets and desserts, 2026
    • Texture and flavor need to go hand in hand
    • Texture and appearance drive experimentation
    • Sweet cookies support consumption growth as flavor-enhancing dessert ingredients
    • Moderation legitimizes indulgence in everyday life
    • Moderation emerges as the primary health strategy for desserts and sweets consumption
  2. THE MARKET

    • Market forecast for macro-categories of sweets and desserts
    • Activity among players in the sweets and desserts market
    • Rising prices for basic ingredients used in sweets and desserts have impacted the category in recent years
    • Changes in cocoa prices and production levels have a direct impact on the sweets and desserts sector
    • New regulation for chocolate in Brazil raises cocoa content and tightens labeling rules
    • An ageing population will require this category to adapt
  3. THE CONSUMER

    • Sweets and desserts as part of a daily ritual
    • The post-meal ritual is the main driver of sweets and desserts consumption
    • Sweets and desserts that are perfect for ending a meal
    • Sweets and desserts accompany coffee to conclude meals at home and out-of-home
    • When sweets and desserts are an everyday ritual, whether for indulgence or health, there is little room for major innovation
    • Graph 2: agreement with statement about sweets and desserts, by occasions for consuming sweets and desserts, 2026
    • Sweets and desserts as emotional comfort
    • Sweets and desserts can amplify moments of pleasure and reward
    • Sweets and desserts that are ideal for comforting and enhancing pleasurable experiences
    • Emotional comfort can come in a surprising format
    • To gain shares from salty snacks, sweets and desserts can focus even more on the emotional comfort they provide
    • The role of sweets and desserts on social occasions
    • Sweets and desserts can elevate moments of celebration and social occasions
    • Make it easy to share at the table and worth sharing online
    • Brazilian flavors are emerging as drivers of experimentation for new confections and desserts
    • The ritual of baking sweets and desserts at home blends emotional comfort with social connection
    • Sweets and desserts as part of a healthy diet
    • Sweets and desserts can be part of a healthy diet
    • Highlight the naturalness of sweets and desserts
    • There are different ways to offer consumers products without added sugar
    • Although consumption is still low, plant-based options can grow in specific categories and consumption occasions
  4. PRODUCTS, MARKETING AND INNOVATION

    • Launches, campaigns and innovations
    • Flavors and brand extensions target the cookies category
    • Sweets and desserts categories invest in reduced- or zero-sugar options
    • Brands invest in spread and bar formats focusing on the protein snacks market
    • Brazilian flavors (and animals) are a source of inspiration for launches
    • Sweets and desserts category maintains investment in brand collaborations across retail and foodservice
    • …and also across other categories
    • Collaborations extend to TV and streaming hits
  5. APPENDIX

    • Report definition
    • The consumer
    • Consumer research questions
    • Research methodology
    • Generational groups in Brazil
    • Methodologies from other data sources
    • Mintel Spark
    • Abbreviations
    • Abbreviations and terms

This Report Looks at the Following Areas:

  • Rising input costs increase pressure on prices, formats and formulations, driving consolidation and portfolio adjustments
  • The new regulation for chocolate raises quality standards and makes labeling a central pillar of positioning
  • Moderation is being established as the primary health strategy, legitimizing indulgence through smaller portions and controlling consumption frequency
  • Consumption is guided by rituals and motivations, with particular emphasis on the post-meal period and emotional comfort
  • Texture is on par with flavor as a driver of choice and sensory differentiation
  • Growth will depend on expanding into new roles, such as snacking, socializing and celebrations, supported by collaborations and versatile formats

Market Definitions

This report explores various types of desserts and sweets, as well as purchasing and consumption habits. The consumer survey includes the following categories:

  • Ice Cream/popsicles
  • Chocolates (eg bars, bonbon)
  • Cakes and sweet pies
  • Chilled desserts such as mousses and puddings
  • Chewing gum, lollipops and candy
  • Bakery desserts (eg cream-filled doughnut, sweet bread)
  • Party sweets (eg brigadeiro, beijinho)
  • Sweet beverages (eg milkshakes, smoothies)
  • Cookies or filled cookies
  • Mix for preparing desserts
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