The high consumption of sweets and desserts is associated with improving mood and satisfying desire.
Laura Menegon, Analyst Food & Drink, LATAM
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Opportunities
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The Consumer
- Sweets and desserts consumption
- Graph 1: consumption frequency of cookies (%), 2023
- Graph 2: fruit cream consumption frequency, by socioeconomic class, 2023
- Consumption drivers for eating sweets and desserts
- Graph 3: key factors when purchasing sweets and desserts, 2023
- Graph 4: important factors when choosing sweets and desserts, 2023
- Graph 5: most popular flavors in premium sweets and desserts, 2020-22
- Attitudes towards sweets and desserts
- Interest in versions of sweets and desserts
- Factors that increase the willingness to pay more for sweets and desserts
- Graph 6: percentage of functional products by number of new product launches, 2020-22
- Graph 7: interest in sweets and desserts, by gender, 2023
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
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Appendix – Definition, Methodology and Abbreviations
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