The adoption of more complex routines focused on protection has led Brazilians to become increasingly aware of their skin’s individual needs.
Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Opportunities
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The Consumer
- Category and consumer overview
- Graph 1: Facial skincare products usage (%), 2023
- Graph 2: Changes on facial skincare routine, by facial skincare products usage (%), 2023
- Graph 3: Changes on facial skincare routine, by gender and age (%), 2023
- Facial skincare products usage
- Graph 4: Facial skincare products usage, by generation (%), 2023
- Graph 5: Facial skincare products usage, by facial skin type (%), 2023
- Graph 6: Facial skin concerns, by facial skin type (%), 2023
- Graph 7: Facial skincare products usage, by gender and age (%), 2023
- Important attributes in facial skincare products
- Graph 8: Important attributes in facial skincare products – ‘Solves specific skin concerns,’ by race/ethnicity (%), 2023
- Graph 9: Facial skin concerns, by race/ethnicity (%), 2023
- Graph 10: Important attributes in facial skincare products, by generation (%), 2023
- Changes on facial skincare routine
- Graph 11: Changes on facial skincare routine – ‘Started doing at-home treatments,’ by facial skin type (%), 2023
- Graph 12: Changes on facial skincare routine – ‘Added more products to my routine,’ by facial skin concerns (%), 2023
- Graph 13: Changes on facial skincare routine – ‘Purchased more premium brands’ and ‘Started getting professional treatments,’ by financial situation (%), 2023
- Interest in facial skincare innovations
- Graph 14: Interest in facial skincare innovations – ‘…to be used alongside skincare devices/tools,’ by socioeconomic group (%), 2023
- Graph 15: Interest in facial skincare innovations – ‘…for use during/after exercise,’ by gender (%), 2023
- Attitudes toward facial skincare
- Graph 16: Attitudes towards facial skincare, by gender and age (%), 2023
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
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Appendix – Definition, Methodology and Abbreviations
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