2025
0
Brazil Food and Beverage Packaging Trends Report 2025
2025-10-08T10:04:09+00:00
REP2728BB16_7D11_4826_B5FE_6A6EED5A2159
3295
187471
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Report
en_GB
This report looks at the following areas: Importance of food and beverage packaging features Most sought-after on-pack information Influence of packaging on the perceived value of food and beverages Interest…
Brazil
Packaging
simple

Brazil Food and Beverage Packaging Trends Report 2025

This report looks at the following areas: Importance of food and beverage packaging features Most sought-after on-pack information Influence of packaging on the perceived value of food and beverages Interest in food and beverage packaging innovation Attitudes and habits toward food and beverage packaging.

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  1. Executive Summary

    • What consumers want and why
    • Challenges
    • Opportunities
  2. THE CONSUMER

    • Category overview
    • Efficiency and ease in both usage and disposal
    • Graph 1: important packaging features, 2025
    • Primary functions of packaging also stand out in the value perception
    • Graph 2: life costs behaviors, 2025
    • Important packaging features
    • Efficiency and ease in both usage and disposal
    • In addition to safety and resistance, more durable packaging can highlight the possibility of reuse and repurposing
    • Accessibility is especially important for women
    • Graph 3: important packaging features – “Accessibility features (eg easy to open, lightweight),” by gender, 2025
    • Packaging solutions can make consumption more inclusive
    • Transparent packaging can offer more than just aesthetic appeal
    • Unique and attractive designs are more relevant to black consumers
    • Graph 4: important packaging features – selected item, by self-declared race/ethnicity, 2025
    • Black leadership in food and drink
    • Customizable options can allow black consumers to express their creativity and personality
    • Important on-pack information
    • Expiration date, nutritional facts, and list of ingredients are the most sought-after on-pack information
    • Graph 5: important on-pack information, 2025
    • Expiration date can be the beginning of the conversation about preservation methods
    • Comparison with well-known preservation and cooking methods can make it easier for consumers to understand and perceive a product as healthy
    • Financial health in the pocket, health claims on the packaging
    • Graph 6: important on-pack information – selected item, by financial situation, 2025
    • Packaging can highlight high protein content, probiotics and prebiotics in products for high-income consumers
    • Influence of packaging on the perceived value of food and beverages
    • Food and beverage packaging should avoid waste and keep the product fresh for longer
    • Packaging designed to minimize waste while preserving food quality and extending shelf life
    • Consumers aged 55+ consider smaller packages cost-effective options
    • Graph 7: life costs behaviors – selected item, by age group, 2025
    • Categories present on the shopping list of consumers aged 55+ can invest in smaller or portioned packaging
    • Certain beverage categories can invest in larger packaging for better cost-effectiveness
    • Graph 8: life costs behaviors – selected item, by drinks product purchase, 2025
    • One-liter packaging has quickly become the dominant size in the plant-based beverage market
    • Graph 9: percentage of plant-based beverage launches, by package size, 2022-25
    • Plant-based drinks can offer greater yield and even larger options
    • The 275ml and 270ml package sizes dominate the mixed and flavored alcoholic beverage category
    • Graph 10: percentage of flavored alcoholic beverage launches, by package size, 2022-25
    • Larger options of RTD alcoholic beverages may offer better value for money
    • Interest in food and beverage packaging innovation
    • In daycare or university, temperature control is of interest to those who eat out
    • Graph 11: packaging innovation – selected item, by student status, 2025
    • Graph 12: packaging innovation – selected item, by the age of children in the household, 2025
    • Children’s pouches, durable without refrigeration, inspire similar adult options
    • Lunch boxes, jars and thermal lunch containers are gaining space
    • Women are interested in packaging that can go straight into cooking appliances
    • Graph 13: packaging innovation – selected item, by gender, 2025
    • Straight to air fryer, oven or microwave
    • Packed lunches could propel the microwave back into the spotlight
    • Generation Z shows greater interest in edible or dissolvable packaging
    • Graph 14: packaging innovation – selected item, by generation, 2025
    • Edible and soluble innovations can capture the attention of Generation Z
    • Returnable packaging and refills attract C1C2 consumers
    • Graph 15: packaging innovation – selected item, by socioeconomic group, 2025
    • Returnable packaging and refills can help class C consumers save money
    • Attitudes and habits toward food and beverage packaging
    • Warning labels deter consumers whose goal is to improve health, both physical and mental
    • Absence of warnings can position food and beverages as allies of a holistic wellness lifestyle
    • Details about the production and origin of ingredients are of particular interest to consumers looking for health and sustainable claims
    • Graph 16: attitudes toward food and drink packaging – selected item, by important on-pack information, 2025
    • Highlight health claims and quantify the environmental impact
    • New products can invest in unique and sustainable designs to capture the attention and experimentation of AB consumers
    • Graph 17: attitudes toward food and beverage packaging – selected item, by socioeconomic group, 2025
    • Sustainability as inspiration for unique designs
  3. Key Players

    • Campaigns, launches and innovation
    • Fini launches packaging that can be colored
    • Sadia launches personalized packaging with common Brazilian names
    • Frooty launches açaí in a format that facilitates consumption on the go
    • Bis launches larger packaging with assorted flavors
    • Commemorative dates and traditional festivals inspire special editions
    • Packaging highlights partnerships with events and entertainment
    • Ice cream as inspiration for fashion and packaging
  4. THE MARKET

    • Overview of the Brazilian packaging market
    • Impact of plastic packaging prices
    • Deflation in the food and drink category
  5. APPENDIX – Definition, Methodology and Abbreviations

    • Report definition
    • Methodology
    • Abbreviations
Download Report Summary

"Consumers prioritize functionality over sustainability, specifically valuing practicality, durability and waste reduction in food and drink packaging."

Ana Paula Gilsogamo, Associate Principal - Food & Drink Insights, Latam

This report looks at the following areas:

  • Importance of food and beverage packaging features
  • Most sought-after on-pack information
  • Influence of packaging on the perceived value of food and beverages
  • Interest in food and beverage packaging innovation
  • Attitudes and habits toward food and beverage packaging.

Market Definitions

This Report explores key trends shaping food and beverage packaging, encompassing solutions for ambient, refrigerated and frozen products. Furthermore, it delves into the critical role of labeling and product claims. The survey for this report primarily focused on the following categories:

Food:

  • Sweets and desserts
  • Bakery products
  • Unprocessed and processed meat
  • Dairy products
  • Fresh vegetables
  • Grain products
  • Sauces, condiments, and seasonings
  • Salty snacks
  • Ready meals
  • Plant-based foods.

Non-alcoholic drinks:

  • Coffee
  • Dairy drinks
  • Carbonated soft drinks
  • Bottled water
  • Packaged juice
  • Plant-based dairy alternative drinks
  • Other ready-to-drink non-alcoholic drinks.

Alcoholic drinks:

  • Beer
  • Wine and sparkling wine
  • Spirits
  • Other ready-to-drink alcoholic beverages.
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