This report looks at the following areas: Importance of food and beverage packaging features Most sought-after on-pack information Influence of packaging on the perceived value of food and beverages Interest…
Brazil
Packaging
simple
Brazil Food and Beverage Packaging Trends Report 2025
"Consumers prioritize functionality over sustainability, specifically valuing practicality, durability and waste reduction in food and drink packaging."
Ana Paula Gilsogamo, Associate Principal - Food & Drink Insights, Latam
Importance of food and beverage packaging features
Most sought-after on-pack information
Influence of packaging on the perceived value of food and beverages
Interest in food and beverage packaging innovation
Attitudes and habits toward food and beverage packaging.
Market Definitions
This Report explores key trends shaping food and beverage packaging, encompassing solutions for ambient, refrigerated and frozen products. Furthermore, it delves into the critical role of labeling and product claims. The survey for this report primarily focused on the following categories:
Food:
Sweets and desserts
Bakery products
Unprocessed and processed meat
Dairy products
Fresh vegetables
Grain products
Sauces, condiments, and seasonings
Salty snacks
Ready meals
Plant-based foods.
Non-alcoholic drinks:
Coffee
Dairy drinks
Carbonated soft drinks
Bottled water
Packaged juice
Plant-based dairy alternative drinks
Other ready-to-drink non-alcoholic drinks.
Alcoholic drinks:
Beer
Wine and sparkling wine
Spirits
Other ready-to-drink alcoholic beverages.
Collapse All
Executive Summary
What consumers want and why
Challenges
Opportunities
THE CONSUMER
Category overview
Efficiency and ease in both usage and disposal
Graph 1: important packaging features, 2025
Primary functions of packaging also stand out in the value perception
Graph 2: life costs behaviors, 2025
Important packaging features
Efficiency and ease in both usage and disposal
In addition to safety and resistance, more durable packaging can highlight the possibility of reuse and repurposing
Accessibility is especially important for women
Graph 3: important packaging features – “Accessibility features (eg easy to open, lightweight),” by gender, 2025
Packaging solutions can make consumption more inclusive
Transparent packaging can offer more than just aesthetic appeal
Unique and attractive designs are more relevant to black consumers
Graph 4: important packaging features – selected item, by self-declared race/ethnicity, 2025
Black leadership in food and drink
Customizable options can allow black consumers to express their creativity and personality
Important on-pack information
Expiration date, nutritional facts, and list of ingredients are the most sought-after on-pack information
Graph 5: important on-pack information, 2025
Expiration date can be the beginning of the conversation about preservation methods
Comparison with well-known preservation and cooking methods can make it easier for consumers to understand and perceive a product as healthy
Financial health in the pocket, health claims on the packaging
Graph 6: important on-pack information – selected item, by financial situation, 2025
Packaging can highlight high protein content, probiotics and prebiotics in products for high-income consumers
Influence of packaging on the perceived value of food and beverages
Food and beverage packaging should avoid waste and keep the product fresh for longer
Packaging designed to minimize waste while preserving food quality and extending shelf life
Returnable packaging and refills can help class C consumers save money
Attitudes and habits toward food and beverage packaging
Warning labels deter consumers whose goal is to improve health, both physical and mental
Absence of warnings can position food and beverages as allies of a holistic wellness lifestyle
Details about the production and origin of ingredients are of particular interest to consumers looking for health and sustainable claims
Graph 16: attitudes toward food and drink packaging – selected item, by important on-pack information, 2025
Highlight health claims and quantify the environmental impact
New products can invest in unique and sustainable designs to capture the attention and experimentation of AB consumers
Graph 17: attitudes toward food and beverage packaging – selected item, by socioeconomic group, 2025
Sustainability as inspiration for unique designs
Key Players
Campaigns, launches and innovation
Fini launches packaging that can be colored
Sadia launches personalized packaging with common Brazilian names
Frooty launches açaí in a format that facilitates consumption on the go
Bis launches larger packaging with assorted flavors
Commemorative dates and traditional festivals inspire special editions
Packaging highlights partnerships with events and entertainment
Ice cream as inspiration for fashion and packaging
THE MARKET
Overview of the Brazilian packaging market
Impact of plastic packaging prices
Deflation in the food and drink category
APPENDIX – Definition, Methodology and Abbreviations
Report definition
Methodology
Abbreviations
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