“With more frequent visits and smaller purchases, retailers need to adapt to accommodate a larger number of customers and create a pleasant and practical environment, so consumers don’t spend too much time inside the store. Consumers show interest in the use of technology, as well as in retailers that offer sustainable options and services, such as bulk sales and recyclables collection machines.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst
This Report looks at the following areas:
- Food/drinks purchase
- Food/drinks purchase channel
- What motivates Brazilian consumers to choose a particular food and drink purchase channel
- Strategies to cope with rising food and drink prices
- Food and drink purchase habits in physical and online retail
Collapse All
-
Overview
- What you need to know
- Key issues covered in this Report
- Definition
-
Executive Summary
- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the food and beverage retailing category, 2023
- Challenges
- Inflation impacts food and drink consumption
- Retailers can help boost sales of plant-based products
- Consumers are making smaller purchases more frequently
- Opportunities
- Apps can be even more convenient
- Value propositions can encourage older Brazilians to have healthier diets
- Retailers can combine technology and sustainable solutions to offer promotions to AB consumers
-
Market Drivers
- Impact of inflation on food and drink consumption
- Brazilians spent more on groceries in 2022
- Producers no longer need to indicate expiration date of packaged fresh vegetables
- Regulating delivery apps
- Payments directly through WhatsApp
-
Key Players
- Companies and brands
- Muffato Group has upgraded stores
- Carrefour expands cryptocurrency machines
- Marketing campaigns
- OXXO educates its customers
- KitKat launches store with unique experiences
- Figure 2: KitKat Chocolatory at Shopping Pátio Paulista
- Pernod Ricard launches digital label in Brazil
- Figure 3: Pernod Ricard’s eLabel
- Carrefour debuts in the metaverse with sustainability action
- Foodservice chains invest in retail launches
- Figure 4: Oakberry and Lowko launch zero-sugar and vegan açaí popsicle
- Figure 5: Bacio di Latte’s popsicles
-
- Figure 6: Starbucks’s Christmas products and vegan açai
- Dia launches private label ready-to-drink tea
- Figure 7: Dia’s new line of teas
- Case study
- Small convenience stores power the food and drink retail sector
- Niche delivery: Daki, Raízs and Mercado Diferente expand their space in the delivery app market
-
Food/Drinks Purchase
- Retailers can help boost sales of plant-based products
- Figure 8: Food/drinks purchase, 2023
-
- Figure 9: Heura Burger – Minecraft
- Innovative sauces can appeal to consumers from the South-East region
- Figure 10: Food/drinks purchase, by region, 2023
-
- Figure 11: Launches of sauces
- More affordable ready meals and a homemade image may attract C12 and DE consumers in search for convenience
- Figure 12: Food/drinks purchase, by socioeconomic group, 2023
-
- Figure 13: Meal kits
- Retailers can help boost sales of plant-based products
-
Food/Drinks Purchase Channel
- Hypermarkets need to reinvent themselves to compete with other purchase channels
- Figure 14: Food/drinks purchase channel, by age group, 2023
-
- Figure 15: Signage at the Whole Foods’ store with the main areas
- Remote/hybrid workers can benefit from the expansion of minimarkets and convenience stores
- Figure 16: Food/drinks purchase channel, by working situation and work from home status, 2023
- More efficient delivery, promotions and fractional sales of food can expand use of delivery services among DE consumers
- Figure 17: Food/drinks purchase channel, by socioeconomic group, 2023
- Hypermarkets need to reinvent themselves to compete with other purchase channels
-
Strategies to Cope with Rising Food and Drink Prices
- Adding value to food and drinks can encourage Brazilians aged 55+ have healthier diets
- Figure 18: Strategies to cope with rising food and drink prices, by age group, 2023
-
- Figure 19: Food products focused on senior consumers
- Retailers can combine technology and sustainable solutions to offer promotions to AB consumers
- Figure 20: Strategies to cope with rising food and drink prices, by socioeconomic group, 2023
-
- Figure 21: Ambipar Triciclo’s recycling machine
- Private label food and drinks focused on skin, nail and hair health may attract women aged 25-34
- Figure 22: Strategies to cope with rising food and drink prices, by gender and age group, 2023
-
- Figure 23: Food products with functionality for skin/nail/hair
- Adding value to food and drinks can encourage Brazilians aged 55+ have healthier diets
-
Perceptions toward Food/Drinks Retailers
- In addition to becoming more convenient, delivery apps need to focus on the quality of products
- Figure 24: Correspondence analysis – Symmetrical map – Perceptions towards food/drinks retailers, 2023
- Convenience stores and minimarkets need to create more competitive pricing strategies
- Figure 25: Private label organic products
- Brand-owned shops represent quality for consumers
- Figure 26: Perceptions towards food/drinks retailers – Brand owned shops, 2023
-
- Figure 27: Bear Bar street store
- In addition to becoming more convenient, delivery apps need to focus on the quality of products
-
Food and Drink Shopping Attitudes and Behaviors
- Consumers are shopping more frequently
- Figure 28: Food and drink shopping attitudes and behaviors, 2023
- Millennials are interested in food and drink subscriptions
- Figure 29: Food and drink shopping attitudes and behaviors, by age group, 2023
- Parents with children at home seek greater convenience
- Figure 30: Food and drink shopping attitudes and behaviors, by parental status, 2023
-
- Figure 31: MGo store
- Bulk and refillable options are attractive to consumers
- Figure 32: Food and drink shopping attitudes and behaviors, by food and drinks purchase, 2023
-
- Figure 33: Sr. A Granel chain
- Consumers are shopping more frequently
-
Appendix – Abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
£ 1,495 (Excl.Tax)
-
Download today with instant access
Pay via credit card or invoice (net 30 payment terms)
-
Multiple formats provided
We send a PDF, Powerpoint and Excel Databook straight to your inbox. An interactive version of the report is also available on our online platform
-
Interactive databook included
Focus on the data that matters most to you with a customisable databook avaliable on our platform
-
Save up to 20% when you purchase multiple reports
Discount automatically applied in basket
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn moreTrusted by global industry leaders
We utilize Mintel Reports, Trends and Comperemedia to mine for insights across the numerous business verticals that Epsilon serves, such as CPG, automotive, telecom, healthcare/pharma, retail and financial services.
By integrating Mintel insight into new business opportunities, we have been able to gain the competitive edge necessary to advance partnerships with global brands and key business players.
For our organization, it’s about depth and breadth. Having one without the other doesn’t enable success in our business.
Virginia Harvey, Secondary Research Manager, Epsilon
We’ve found it so useful working more closely with Mintel. They helped support our recent flagship event for our top suppliers by providing a really unique viewpoint on the future of online retailing.
Nick Carroll from their Retail Team was also an excellent panelist, sharing useful and actionable consumer insights. We definitely look forward to working with Mintel again on future projects.
Zac Steele, E-Commerce Trading Development Manager, Waitrose & Partners
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
Next Starts Here
Whatever your business needs, we have the solution. From market intelligence reports to customised growth strategies.
Learn more
