This report looks at the following areas:
- Types of dishes ordered across different foodservice outlets
- Reasons to choose a restaurant/delivery
- Types of ingredients valued in restaurant dishes
- Perceptions about the cost of dining in foodservice
- Attitudes about dining in 2025
Brazil's foodservice sector must remain attentive to rising prices that put pressure on consumers, and implement strategies that encourage dining out.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
The primary goal of this Report is to analyze the dining habits of Brazilian consumers in foodservice establishments, including occasions when they choose to dine out or order delivery at home. It explores their motivations behind these choices, their interest in new experiences, various consumption contexts and the key factors influencing their decisions.
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Executive Summary
- What consumers want and why
- Challenges
- Opportunities
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THE CONSUMER
- Category overview
- Pizzas, hamburgers and savory snacks: the triad of indulgence in foodservice
- Graph 1: types of dishes ordered in different foodservice outlet types, 2025
- Healthy options on menus are essential
- Graph 2: reasons to choose a restaurant/delivery, 2025
- Complimentary couvert can make a difference
- Graph 3: perceptions about the cost of dining in foodservice, 2025
- Types of dishes ordered across different foodservice types
- Fast food is unanimous…
- Graph 4: types of foodservice used, 2025
- …but the types of dishes ordered vary according to age
- Offer complete, home-style dishes tailored to older customers
- Graph 5: reasons to choose a restaurant/delivery, by age group, 2025
- Fast food chains can offer their own take on homemade dishes
- Same food, different dish
- Help younger customers overindulge with products and experiences
- Unique and unusual ingredients can provide an extra dose of indulgence
- Cinema experience with a Burger King combo
- International cuisine restaurants have less appeal to consumers
- Graph 6: types of dishes ordered in small/local restaurants, 2025
- Invest in delivery channels to enhance visibility
- Specialized apps can facilitate access to dishes from specific regions
- Women consume fewer alcoholic beverages in foodservice…
- …but are the main consumers of wines and cocktails
- Graph 7: consumption of alcoholic drinks, by gender, 2024
- Restaurants can promote wine consumption with cultural events
- Beverage companies can encourage bars and restaurants to offer drink options for the female audience
- Reasons for choosing a restaurant/delivery
- Availability on delivery apps is essential
- Apps and payment methods are priorities for Southeast Brazilians
- Graph 8: influence of meal tickets on restaurant choice, by region, 2025
- Graph 9: influence of delivery apps on restaurant choice, by region, 2025
- Apps often provide too many options, which isn’t always what people want
- Offer recommendations to suit each consumer profile
- Restaurants with unique dishes are more attractive to male audiences
- Graph 10: interest in establishments highly specialized in a specific type of food/dish, 2025
- Restaurant specializing in hot dogs gains prominence with chef’s recipes
- In Olinda, a restaurant has been serving only cassava with sun-dried beef for 45 years
- Types of ingredients valued in restaurant dishes
- Meats lead consumer preference in restaurants
- Graph 11: types of ingredients valued in restaurant dishes, 2025
- Cost may be a barrier for foodservice
- Graph 12: willingness to pay more for restaurant dishes with meat, by gender, 2025
- Premium cuts of beef justify the extra investment
- Shareable dishes allow consumers to try more menu options
- For families with children, ingredients from known brands are a differentiator
- Graph 13: types of ingredients valued in restaurant dishes, 2025
- Parents seek healthy options and adequate structure for children
- Food & drink brands on foodservice menus
- Restaurants can contribute to expanding Brazilian foods with geographical indications
- Certification ensures quality and encourages consumers to value Brazilian ingredients
- The number of certified regions has grown
- Perceptions about the cost of dining in foodservice
- Concerned about the economy, Brazilians are dining out less frequently, but spending more when they do
- Gourmet meals with simplified service can adopt more-affordable pricing to attract AB consumers
- Rotating promotional menus can significantly boost visitor traffic from the C-class demographic
- Sharable dishes promote socialization
- Shared portions allow customers to taste more recipes, creating their own tasting menus
- Smaller portions can also cater to smaller appetites
- Attitudes about dining in 2025
- Exploring Brazil’s diverse traditional regional cuisines is a wish shared by many consumers
- Graph 14: attitudes towards dining in 2025
- The time for Amazonian cuisine
- Flavors of the Amazon in the South
- Virtual menus are here to stay
- Although acceptance in some segments is low, interest is still high
- Graph 15: interest in ordering using a device, by socioeconomic group, 2025
- Graph 16: interest in ordering using a device, by age group, 2025
- More control and efficiency can benefit both customers and establishments
- Graph 17: interest ordering using a device, by attitudes on current state of technology, 2025
- More time for what really matters
- Example of a pre-order system
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Key Players
- Companies and brands
- Krispy Kreme launches in São Paulo with long queues and a menu tailored to the Brazilian market
- Marketing campaigns and actions
- Burger King, in collaboration with Bobbie Goods, introduces an experience designed to encourage screen-free moments
- Divino Fogão targets healthy children’s nutrition
- Casa Raw challenges men to try vegan food
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THE MARKET
- Rising food prices can affect foodservice performance
- Graph 18: IPCA inflation index, 2022-24
- Rising input costs and operational expenses are driving up foodservice prices
- Food franchise sector exceeds growth expectations
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APPENDIX – DEFINITION, METHODOLOGY AND ABBREVIATIONS
- Report definition
- Methodology
- Abbreviations
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