Brazil Foodservice Market Report 2022
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“Brazil’s foodservice category has been one of the most impacted by the COVID-19 pandemic and now faces the challenges brought by high food prices and low purchasing power. In this context, the category needs to offer a positive experience regardless of the sales channel – delivery, take away, drive-thru or eat-in. Additionally, it should invest in comfort and safety, varied payment options and special experiences that appeal to customers and make them loyal.”
– Ana Paula Gilsogamo, Food and Drink Senior Analyst – Latam
- Foodservice consumption forms (delivery, takeout, drive-thru, eat-in)
- Foodservice ordering frequency
- Choice drivers
- Habits and attitudes toward foodservice
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Overview
- What you need to know
- Key issues covered in this Report
- Definition
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Executive Summary
- Market overview
- Analyst outlook
- Figure 1: Analyst outlook for the foodservice category, 2022
- Challenges
- High food prices impact foodservice
- Use of delivery apps concentrated in the Southeast region
- Figure 2: Restaurant ordering usage, by region, 2022
- Promotions and ease of payment can boost consumption frequency
- Delivery apps may lose ground amid questioning about their benefits to restaurants, couriers and partners
- Opportunities
- Pickup is a more affordable option for different profiles
- Workers in hybrid jobs are more interested in foodservice with multipurpose space
- Foodservice outlets can offer more snack and dessert options for delivery
- Open and child-friendly environments are especially important for mothers
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Market Drivers
- High food prices impact foodservice
- Relaxing the use of masks in closed environments may encourage return to foodservice
- Delivery app workers strike for a pay rise, and companies act
- McDonald’s and Burger King’s misleading sandwiches increase the demand for transparency
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Key Players
- Companies and brands
- Outback Steakhouse and Deboo partner to celebrate a Brazilian wedding in the metaverse
- iFood is the official delivery service of Rock in Rio 2022
- Bob’s launches a line of semi-ready sandwiches
- Figure 3: Bob’s new line
- Piticas, a franchise of licensed products, opens a themed restaurant inspired by anime and asian culture and cuisine
- Figure 4: Katon Lamém restaurant
- Diageo donates parklets and bistro kits to help bars and restaurants
- Case study
- Digital channels drive Burger King’s growth in Brazil
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Restaurant Ordering Usage and Eating Out Habits
- Fast foods can launch campaigns and services focused on Baby Boomers
- Figure 5: Restaurant ordering usage and eating out habits, by generation, 2022
- Drive-thru format needs to innovate to suit young consumers who don’t have a car
- Figure 6: Restaurant ordering usage, by generation, 2022
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- Figure 7: McDonald’s campaign
- Larger offer of Brazilian restaurants and self-service formats for delivery may interest those living alone
- Figure 8: Eating-out habits, by residents in the household, 2022
- Fast foods can launch campaigns and services focused on Baby Boomers
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Dine-in Frequency
- Promotions and ease of payment can boost consumption frequency
- Figure 9: Dine-in frequency, by foodservice ordering frequency, 2022
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- Figure 10: Burger King’s discounts and payment options
- Foodservice has the opportunity to focus on the pet market
- Figure 11: Dine-in frequency, by foodservice ordering frequency, 2022
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- Figure 12: List of pet-friendly cities and their attractions
- Figure 13: Ilume app
- Promotions and ease of payment can boost consumption frequency
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Ordering Method Interest by Dining Occasion
- Foodservice outlets can offer more snack and dessert options for delivery
- Figure 14: Correspondence Analysis – Symmetrical map – Ordering method interest by dining occasion, 2022
- Pickup is a more affordable option for different profiles
- Figure 15: Ordering method interest by dining occasion, by socioeconomic group, 2022
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- Figure 16: The Coffee app
- Open-air spaces for alcohol consumption can attract those who work in hybrid regimes
- Figure 17: Ordering method interest by dining occasion, by working status, 2022
- Foodservice can offer more delivery/pickup options for men aged 16-34 when they are dining with friends
- Figure 18: Ordering method interest by dining occasion, by gender and age group, 2022
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- Figure 19: Burger King Stranger Menu
- Foodservice outlets can offer more snack and dessert options for delivery
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Choice Drivers
- Outdoor area and type of cuisine are differentials for dine-in consumption
- Figure 20: TURF Analysis – Choice drivers – Dine-in, 2022
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- Figure 21: Amazo, Peruvian cuisine restaurant
- Open and child-friendly environments are especially important for mothers
- Figure 22: Choice drivers – Dine-in, 2022
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- Figure 23: Quintal do Espeto campaign
- Flexible opening hours and healthy options are differentials in delivery, pickup and drive-thru
- Figure 24: TURF Analysis – Choice drivers – Delivery/pickup/drive-thru, 2022
- Young women are more likely to look for enjoyable experiences when dining in
- Figure 25: Choice drivers, by gender and age group, 2022
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- Figure 26: Hello Kitty Café
- Figure 27: Louis Vuitton Maison Seoul
- Outdoor area and type of cuisine are differentials for dine-in consumption
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Habits and Attitudes
- Delivery apps may lose ground amid questioning about their benefits to restaurants, couriers and partners
- Figure 28: Habits and attitudes, by restaurant ordering usage, 2022
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- Figure 29: App Justo
- Students show greater interest in sustainable restaurants
- Figure 30: Habits and attitudes, by student status, 2022
- Workers in hybrid jobs are more interested in foodservice with multipurpose space
- Figure 31: Habits and attitudes, by working status, 2022
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- Figure 32: Starbucks PickUp
- Delivery apps may lose ground amid questioning about their benefits to restaurants, couriers and partners
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Appendix – Abbreviations
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