This report looks at the following areas: Generation Z is redefining its connection with fragrance, setting new trends and propelling the category forward Fragrance as a compelling expression of luxury…
Brazil
Fragrances
simple
Brazil Fragrance Trends Report 2025
This report looks at the following areas:
Generation Z is redefining its connection with fragrance, setting new trends and propelling the category forward
Fragrance as a compelling expression of luxury
The layering technique is driving growth in fragrance sales
The challenge of conveying Brazilianness through fragrances that captivate consumers in Brazil
Fragrances are perceived as functional tools, designed to influence mood or craft a desired atmosphere
Sensory attributes can progress from promoting wellness to supporting claims that emphasise health benefits
Economic disparities shape different opportunities.
Generation Z is redefining its connection with fragrance, setting new trends and propelling the category forward
Fragrance as a compelling expression of luxury
The layering technique is driving growth in fragrance sales
The challenge of conveying Brazilianness through fragrances that captivate consumers in Brazil
Fragrances are perceived as functional tools, designed to influence mood or craft a desired atmosphere
Sensory attributes can progress from promoting wellness to supporting claims that emphasise health benefits
Economic disparities shape different opportunities. Yet, fragrance trends across diverse consumer segments are driven by shared motivations: the enjoyment of life's small pleasures, the expression of status and the pursuit of wellbeing.
Mariana Lombardo, Research – Mintel Reports
Market Definitions
This Report provides an in-depth analysis of Brazilian consumers’ habits, attitudes and behaviors regarding fragranced and perfumed products, encompassing both aesthetic preferences and personal care routines. This edition includes an evaluation of the types of scented personal care products used, key attributes considered when choosing a perfume, purchasing behaviors, attitudes toward different product formats and occasions for perfume use.
Additionally, this Report highlights the factors that consumers consider most influential when choosing fragranced products. While the databook covers a broad range of categories, the selection featured in this document focuses on those supported by data with the greatest analytical relevance. Categories covered:
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