"As the pursuit of wellbeing evolves, consumers are gravitating toward solutions that emphasize hair health; focusing on delivering the essentials with excellence can be a strategic, convenient and effective approach."
Mariana Lombardo, Research - Mintel Reports
This Report analyzes Brazilians’ habits, attitudes and behaviors regarding haircare products. It covers hair type and texture, considering the international nomenclature 1234 ABC, as well as scalp type. This year, the study includes an analysis of professional hair services carried out in salons and/or barber shops, and Brazilians’ attitudes toward haircare in these establishments.
This Report includes the analysis of the following product categories:
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