“In 2022, due to a complex economic environment, consumers had to adopt strategies to save money, whether by choosing more-affordable brands or by simplifying their haircare routines. Consequently, they reduced their visits to beauty salons – or avoided them altogether. At the same time, hair loss has affected almost a quarter of Brazilians, boosting the consumption of anti-hair- loss treatments. Curly and coily hair styles remain on the rise, bringing opportunities for brands to offer innovations to this audience. When it comes to shopping experiences, Brazilian brands have stood out by investing in technology that offers personalized care, in retail shops or beauty salons.”
– Amanda Caridad, Beauty and Personal Care Senior Analyst
Key issues covered in this Report
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Hair Colourants - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers hair colourants for all...
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Hair Styling Agents - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers sprays, gels, cream,...
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers shampoos and hair...
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Shampoo & Conditioners - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2023. This market covers shampoos and hair...
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This report looks at the following areas: How natural hair texture and scalp types influence Brazilians’ consumer behavior The most common concerns Brazilians have about their hair or...
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