This report looks at the following areas: Attitudes toward healthy eating The main objectives of eating habits Interest in healthy options, by category The impact of front-of-pack warning labels Healthy food & drink purchase drivers Healthy aging is a primary motivator for maintaining a healthy diet, and prevention of chronic diseases and managing weight also stand out.
Healthy aging is a primary motivator for maintaining a healthy diet, and prevention of chronic diseases and managing weight also stand out.
Ana Paula Gilsogamo, Senior Analyst Food & Drink, Latam
This Report aims to analyze consumer behavior toward food and drinks that are considered healthful by Brazilians and provide an understanding of what Brazilians consider to be healthy behavior regarding food and drinks. This Report explores the purchase of healthy food/drinks, healthy food/drink purchase channels, motivations to eat healthy, as well as main opinions toward the subject and the adoption of new healthy diets.
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