2022
0
Brazil Ice Cream Market Report 2022
2022-05-05T04:04:34+01:00
OX1100291
3265
150986
[{"name":"Ice Cream","url":"https:\/\/store.mintel.com\/industries\/food\/desserts\/ice-cream"}]
Report
en_GB
"Brazilian consumers are very interested in innovations in the ice cream category and at the same time very loyal to their favorite brands. Therefore, ice cream brands must continue to…

Brazil Ice Cream Market Report 2022

£ 3,265 (Excl.Tax)

Description

“Brazilian consumers are very interested in innovations in the ice cream category and at the same time very loyal to their favorite brands. Therefore, ice cream brands must continue to invest in innovation to keep consumers’ attention and meet their demands for healthier and more affordable products.”

– Laura Menegon, Food and Drink Junior Analyst

This report will look at the following areas:

  • Most purchased types of ice cream and most frequent consumption occasions
  • Most relevant consumption barriers and how brands can overcome them
  • Characteristics and attributes that arouse consumers’ interest
  • Attitudes toward ice cream and frozen desserts regarding brands, ingredients, healthiness and sustainability
  • Consumers’ opinions about value and what motivates them to pay a higher price for ice cream

Table of Contents

  1. Overview

    • What you need to know
    • Key issues covered in this Report
    • Definition
    • Volume and value market definition
    • Consumer data definition
  2. Executive Summary

    • Market overview
    • Analyst outlook
      • Figure 1: Analyst outlook for the ice cream category, 2022
    • Challenges
    • High fat content is the main consumption barrier
    • Women are more restrictive when it comes to the main consumption barriers
    • Opportunities
    • Pouch packaging can recreate the experience of going to ice cream parlors
    • Premium ice creams can explore opportunities as desserts
    • Products with alcoholic drinks can be successful by exploring multiple senses and sensations
    • Healthiness-related claims can bring peace of mind to parents who check the ingredient list
  3. Market Drivers

    • Basic food basket inflation surpasses national index
      • Figure 2: Basic food basket inflation variation in 12 months until February 2022
    • Ukraine war should make supply chain more expensive
    • New labeling model should impact the category
      • Figure 3: Maximum amount allowed of added sugar, saturated fats and salt for nutritional labeling on the front of packages, 2020
      • Figure 4: Templates for the labeling of food containing added sugar, salt and saturated fat at or over the maximum recommended amount – Brazil, 2020
      • Figure 5: New template of the nutritional information chart
  4. Key Players

    • Companies and brands
    • Kibon launches sandals collection in partnership with Arezzo inspired by the Fruttare brand
    • Burger King offers cone simulating emoji to announce new composition of its ice cream
      • Figure 6: Burger King Brazil campaign, 2022
    • Bob’s launches Nescau-flavored milkshake and ice cream
    • Taeq and Lowko launch a line of ice creams
    • Rochinha launches vegan flavors for summer 2022
    • Perfetto launches whey protein ice cream
    • Los Los launches 7Belo ice cream in partnership with Arcor
    • Case study
    • Cado succeeds in the US market using fresh avocados and no dairy
  5. Ice Cream Purchase

    • Pouch packaging can recreate the experience of going to ice cream parlors
      • Figure 7: Ice cream purchase, 2022
    • Brands should invest in ice creams for pets
      • Figure 8: Ice cream purchase, by pet ownership, 2022
      • Figure 9: Ben & Jerry’s Doggie Desserts, US, 2021
    • “Instagrammable” ice creams can attract consumers who wish to register special occasions
      • Figure 10: Ice cream purchase, by remote work status, 2022
  6. Consumption Occasions

    • Ice creams can be positioned as energy boosting
      • Figure 11: Consumption occasions – Selected item, by work and student status, 2002
    • Sustainability actions are differential for Gen Zs
      • Figure 12: Consumption occasions – Selected item, by generation, 2022
    • Premium ice creams can explore opportunities as desserts
      • Figure 13: Opinions on ice cream and frozen treats, by consumption occasions, 2022
  7. Barriers to Purchase of Ice Cream and Frozen Treats

    • Water-based ice creams should highlight the absence of saturated fats
      • Figure 14: Barriers to purchase of ice cream and frozen treats – “I wouldn’t buy it at all,” 2022
    • Women are more restrictive when it comes to the main consumption barriers
      • Figure 15: Barriers to purchase of ice cream and frozen treats – “I wouldn’t buy it at all,” by generation, 2022
  8. Interest in Format and Flavor Claims

    • Layered ice creams and desserts can satisfy consumers’ desire for products with different flavors and toppings
      • Figure 16: Interest in format and flavor claims, 2022
    • Ready-to-drink milkshake can appeal to younger consumers
      • Figure 17: Interest in format and flavor claims – Selected item, by age group, 2022
    • Products with alcoholic drinks can be successful by exploring multiple senses and sensations
      • Figure 18: Opinions on ice cream and frozen treats, by interest in format and flavor claims, 2022
  9. Attitudes about Frozen Treats

    • Some consumers are willing to pay more for high quality
      • Figure 19: Attitudes about frozen treats, 2022
    • Healthiness-related claims can bring peace of mind to parents who check the ingredient list
      • Figure 20: Attitudes about frozen treats, by parental status, 2022
  10. Opinions on Ice Cream and Frozen Treats

    • Ice cream consumption can grow among university students as an anti-stress asset
      • Figure 21: Opinions on ice cream and frozen treats, 2022
    • Ice cream recipes can arouse consumers’ curiosity, encouraging them to buy premium products
      • Figure 22: Attitudes about frozen treats, by opinions on ice cream and frozen treats, 2022
  11. Appendix – Abbreviations

  12. Appendix – Market Size and Market Share

    • Market size
      • Figure 23: Retail sales of ice cream, by value – Brazil, 2014-22
      • Figure 24: Retail sales of ice cream, by volume – Brazil, 2014-22
    • Market share
      • Figure 25: Leading companies’ market share in retail sales of ice cream, by value – Brazil, 2018-19
      • Figure 26: Leading companies’ market share in retail sales of ice cream, by value – Brazil, 2018-19

About the report

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

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Consumer

Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

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*databooks not available with UK B2B Industry reports.

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