Brazil Impact of COVID-19 on BPC 2020
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“Brazilians were always worried about their hygiene habits, so it’s no surprise that, after the COVID-19 outbreak, those habits are being kept. Having higher awareness of their emotional wellbeing, consumers…

Brazil Impact of COVID-19 on BPC 2020

£ 3,265 (Excl.Tax)

Report Summary

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Impact of COVID-19 on BPC – Brazil market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This Report takes a short, medium
and longer term view of the
impact of COVID-19 on the BPC
category. The figure below serves
as an overall assessment of the industry, demonstrating the impact
of COVID-19 on key categories
discussed in this Report. Areas
highlighted in red are expected
to be particularly hard-hit, yellow
reflects an expectation of significant
but largely manageable disruption,
and green shows that it’s believed
the market will face only a minor
negative impact, or that it could
stand to benefit from the changes in
consumer behavior.

All reports purchased from the Mintel Store now come with free access to our COVID-19 Global Insights Hub, allowing you to understand how industries and consumer behaviour is changing worldwide.

What does the COVID-19 Global Insights Hub give you access to?

  • Over 450 pieces of research (with more published each week) addressing markets across the globe.
  • Discover how people in countries at different stages of the crisis are adjusting to the ‘new normal’.
  • Trending industries which have seen growth due to the changes in circumstance.
  • Our latest consumer research surveys, allowing you to see customers views right now.

Expert analysis from a specialist in the field

Written by Naira Sato, a leading analyst in the BPC sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Brazilians were always worried about their hygiene habits, so it’s no surprise that, after the COVID-19 outbreak, those habits are being kept. Having higher awareness of their emotional wellbeing, consumers are looking for products that help them achieve a greater sense of mental wellbeing, a benefit that can be delivered by both beauty and personal care categories. Even with salons and other businesses open, the recession and the fear of being exposed to the virus affect the consumers’ decisions to go out, and we expect to see consumers gravitate to DIY salon and spa treatments as a result.
Naira Sato
BPC Director

Table of Contents

  1. Introduction

    • Definition
      • COVID-19: Brazil context
      • Executive Summary

        • Analyst’s perspective: COVID-19 and BPC
          • Key takeaways
            • Figure 1: Expected impact of COVID-19 on beauty and personal care, in the short, medium and longer term, June 2020
          • Short term
            • Medium term (end of 2020)
              • Longer term (1-2 years out)
              • The Impact of COVID-19 on Consumers

                • Brazilians are very worried about the risk of being exposed to the coronavirus
                    • Figure 2: COVID-19 exposure concern, Brazil, March 17-June 15, 2020
                    • Figure 3: COVID-19 life disruption concern, Brazil, March 17-June 15, 2020
                  • COVID-19 changes consumers’ priorities
                      • Figure 4: Changes in personal priorities due to COVID-19, Brazil, May 28-June 15, 2020
                    • COVID-19 and the economic impact
                        • Figure 5: Changes in spending priorities due to COVID-19, Brazil, May 28-June 15, 2020
                        • Figure 6: Financial situation perception, Brazil, May 28-June 15, 2020
                      • Mintel Trend Drivers
                        • Figure 7: Mintel Trend Drivers
                      • Wellbeing
                        • Value
                          • Rights and Surroundings
                          • The Impact of COVID-19 on Beauty and Personal Care Products

                            • How COVID-19 has already impacted the category of beauty and personal care products
                              • Behaviors that will change in the short term
                                • Consumers to keep hygiene habits after the COVID-19 outbreak
                                  • Figure 8: Changes in beauty and personal care habits due to COVID-19, Brazil, April 13-30, 2020
                                • Emotional wellbeing gains greater prominence among consumers
                                  • Pandemic encourages online shopping and social media engagement
                                      • Figure 9: Eudora supports the brand’s representatives in new campaign
                                    • Spending more time at home generates new demand
                                      • Behaviors that will change in the medium term
                                        • Physical retail will need to adapt
                                          • Recession and COVID-19 fears lead consumers to look for at-home solutions
                                            • Consumers will seek more on-the-go hygiene and beauty solutions
                                              • Use of face masks brings innovation opportunities to the industry
                                                • Exposure concern creates demand for new formats and packaging
                                                  • Behaviors that will change in the long term
                                                    • Clean beauty will evolve, driven by transparency
                                                      • There will be changes in the sustainability-related drivers
                                                          • Figure 10: Video: Oceana’s 2019 Victories
                                                        • Investment in new technologies will change the shopping experience
                                                          • Taking care of one’s appearance and mental health will be complementary
                                                          • Appendix – Abbreviations

                                                            • Abbreviations

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