Brazil Ingredient Trends in BPC Report 2023
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The interest in ingredients is closely related to consumers’ need for effective and safe product guarantees.
Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam
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- Key issues covered in this Report
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Executive Summary
- Challenges
- Opportunities
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The Consumer
- Category overview
- Graph 1: interest in ingredient claims – any level of importance (%), 2023
- Graph 2: ingredients in haircare, 2023
- Graph 3: ingredients in skin care products, 2023
- Frequency of and reasons for researching BPC ingredients
- Graph 4: frequency of researching BPC ingredients, by gender and age (%), 2023
- Graph 5: frequency of researching BPC ingredients, by socioeconomic group (%), 2023
- Graph 6: reasons for researching ingredients, by student and working status (%), 2023
- Interest in ingredient claims
- Graph 7: interest in ingredient claims – made with natural/organic ingredients, by parental status and gender (%), 2023
- Graph 8: Launches of beauty and personal care products designed for babies, children and adolescents with a “natural” claim, 2018 to 2022 (% products launched annually)
- Graph 9: interest in ingredient claims – selected item, by socioeconomic group (%), 2023
- Ingredients in haircare
- Graph 10: haircare product launches, by ingredient and beauty enhancement, 2018-23
- Graph 11: ingredients in haircare – selected items, by hair texture (%), 2023
- Graph 12: ingredients in haircare – “I often avoid haircare products that contain this” (%), 2023
- Ingredients in skincare products
- Graph 13: ingredients in skincare products – selected item, by BPC products purchase, 2023
- Graph 14: ingredients in skincare products – ceramide, by age (%), 2023
- Graph 15: total launches of skincare products containing ceramide, 2018 to 2022
- Graph 16: ingredients in skincare products – selected items, by generation (%), 2023
- Attitudes toward BPC ingredients
- Graph 17: attitudes toward BPC ingredients – selected item, by socioeconomic group (%), 2023
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Key Players
- Companies and brands
- Launches and innovations
- Marketing campaigns and actions
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The Market
- Graph 18: IPCA – official inflation month by month (%), November 2022 to November 2023
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Appendix – Definition, Methodology and Abbreviations
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