Brazil Juice Market Report 2024
Market Intelligence Reports - What's Included
- Interactive Databook
- Multiple Report Formats
- Access to Clients Portal
- Custom Presentation Tool
This report looks at the following areas:
- Juice consumption
- Choice drivers
- Favorite flavors
- Blurring lines between categories
- Attitudes toward juices
Freshly squeezed juice and powdered juice drink are the most popular types of juice and juice drink – the first for health benefits and the second foraffordability and practicality.
Laura Menegon, Analyst Food & Drink, LATAM
Market Definitions
This Mintel Report covers all fruit juices, juice drinks and smoothies in Brazil.
According to Mintel Market Sizes, the juices market covers all ambient and chilled liquid and frozen sales of fruit and vegetable pure juices, nectars, juice drinks and carbonated fruit juices ie which consumers can drink without adding water or frozen juice products which are reconstituted. Coconut water is also included.
Market size is based on sales through all retail channels (off trade) including direct to consumer. Products are divided into:
- Pure juices: this includes pure fruit juices (contains nothing but fruit juice at the same strength and consistency as when the fruit was squeezed); and juices (made from concentrates which are 100% pure, but are reconstituted to their original strength after transportation);
- Nectars: contain less than 100% (generally 25-99%) fruit juice and have added ingredients, mainly water;
- Juice drinks: still drinks that contain less than 100% (generally under 25%) fruit juice and have added ingredients, mainly water but also sweeteners, flavorings, colorings and/or vitamins.
Retail sales include only packaged products.
For this Report, Mintel defined a smoothie as a drink with a creamy texture, made with pure crushed fruit, but which can include fruit juice, yogurt and milk of animal or vegetable origin.
Collapse All
-
Executive Summary
- What you need to know
- Challenges
- Segment of nectar juice loses market share
- Opportunities
- Smoothie consumption grows
- Juice can gain space from other categories
- Men aged 35+ are interested in juices with mineral salts and electrolytes to drink after exercising
- Powdered juice drink with significant amounts of micronutrients added can gain space from food supplements
-
The Consumer
- Category overview
- Migration to cheaper brands is low in all juice segments
- Graph 1: juice consumers who have been drinking a cheaper brand, 2024
- Natural ingredients are a priority
- Graph 2: choice drivers, 2024
- Juice consumption
- Healthiness and fruit availability pave preference for freshly squeezed juice
- Graph 3: juice consumption, 2024
- Consumers seek ways to get vitamins from fruits when they don’t have access to fresh fruits
- Graph 4: attitudes toward juices – selected items, by consumers of freshly squeezed juice, 2024
- Foodservice can stimulate the consumption of freshly squeezed juice
- Smoothie consumption grows and can boost ingredient categories
- Offer practicality for preparing smoothies with ready-to-drink solutions
- Functional benefits can help nectar segment prove its value
- Graph 5: changes in ready-to-drink nectar juice consumption, 2024
- Interest in functional drinks can stimulate consumption of RTD nectar juice
- Focus on functionalities can add value to RTD nectar juice
- Choice drivers
- Attributes related to juice ingredients are more important
- In a category naturally associated with healthiness, packaging can play an important role in the purchase decision
- Juice concentrates with healthy claims should also highlight how to prepare the ideal amount
- Brazilians aged 55+ avoid juice with added sugars and sweeteners
- Graph 6: choice drivers – selected items, by age group, 2024
- Prevention and control of chronic diseases attract older consumers
- Favorite flavors
- Brazilians prefer traditional flavors and no mixtures
- Graph 7: favorite flavors, 2024
- Brazilian market launches reflect favorite flavors
- Graph 8: juices flavors launched, 2021-23
- Innovative textures add novelty to fruit juice
- Orange juice can offer practicality for families with young children
- Brands combine familiar flavor, healthy attributes and convenient packaging
- Blurring lines between categories
- Culinary use offers versatility and adds value to a various juice segments
- Culinary use offers versatility and adds value to various juice segments
- Powdered or pulp products can add flavors and textures
- Juice brands offer recipe suggestions with juice as an ingredient
- Brands can promote sponsored cooking content
- Claims related to electrolyte replacement and hydration can appeal to men aged 35+
- Claims related to electrolyte replacement and hydration will appeal to men aged 35+
- Juice can gain space in the category of sports drinks
- Significant supply of added nutrients can be a competitive differential for powdered juice
- Powdered juice with significant amounts of nutrients
- Attitudes toward juices
- Upcycling of non-conventional ingredients can contribute with benefits and sustainability
- Parts of previously-discarded food can add benefits and nutrients to food and drinks
-
Key Players
- Companies and brands
- Natural One invests in the expansion of the production line
- Launches and innovations
- Natural One invests in functional drinks using yacon as an ingredient
- Coco Leve and Xeque Mate launch flavored ice for the 2024 Carnival
- Marketing campaigns and actions
- Del Valle invests in a strategy focused on families with children
- DaFruta Tropical points out versatility of its juice, suggesting consumption as a mixer for alcoholic drinks
-
The Market
- With food prices still high, the juice category can lose consumers
- WHO advises against the use of sweeteners for weight control and may impact juice consumption
-
Appendix – market size and market share
- Market size – value
- Market size – volume
- Market share – value
- Market share – volume
-
Appendix – Definition, Methodology and Abbreviations
- Report definition
- Methodology
- Abbreviations
Why Choose Mintel?
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
Access high-quality market research with every purchase of Mintel’s consumer reports. Here’s what else is included in your report purchase:
- Multiple Report Formats: Mintel’s reports are available in PDF and PPT formats, and are delivered straight to your inbox, so you can easily share Mintel’s market intelligence.
- Access to Mintel’s Clients Portal: After your purchase is completed, you’ll receive an invitation to join Mintel’s Clients Portal, providing instant access to supplementary insights from Mintel’s industry experts.
- Interactive Databook: Mintel’s bespoke consumer data is presented as an interactive website, so you can deep dive into your chosen topic, explore demographics and download specific statistics.
- Custom Presentation Tool: Easily incorporate selected research data and analysis into a tailor-made presentation to win over clients and stakeholders.
Below is a generic PDF sample report. Understand what you are buying.
Please Note: All of the figures, graphs, and tables in this sample report have been redacted.
£ 1,495 (Excl.Tax)
- Instant access when you pay by credit card
- Add multiple reports to your cart to receive a discount
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out morePopular Related Reports
Carbonated Soft Drinks – Market Dynamics
£ 495
Mintel’s Carbonated Soft Drinks Market Dynamics reports pair comprehensive market statistics with unparalleled market intelligence to offer deep insights into the dynamic landscapes of key markets across the...
Find out moreWine & Sparkling Wines in Brazil (2024) – Market Sizes
£ 495
Wine & Sparkling Wines - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers red, rose...
Find out moreSpirits in Brazil (2024) – Market Sizes
£ 495
Spirits - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This market covers all spirits (distilled beverages) and...
Find out moreTea and Infusions in Brazil (2024) – Market Sizes
£ 495
Tea and Infusions - Brazil by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2024. This report covers packaged and unpackaged...
Find out moreBrazil Yogurt and Dairy Beverages Market Report 2024
£ 1,495
This report looks at the following areas: Yogurt and dairy beverages purchase Awareness of types of fermented dairy Healthiness perception of yogurt Motivation to having yogurt Yogurt consumption...
Find out moreBrazil Alcoholic Drinks Consumption Habits Consumer Report 2024
£ 1,495
This report looks at the following areas: Category overview and consumer profiles Alcoholic drinks consumption RTD alcoholic drinks consumption Consumption occasion and preferences by consumption occasion Purchasing venues ...
Find out moreTrusted by global industry leaders
At Jackman, we believe that powerful strategies are based on human insight. Mintel’s leading-edge reports and insights into consumer attitudes and behaviors are an important input as we develop and execute strategy.
Alana Gavin, VP Research and Insights, Jackman
We use Mintel Reports, mostly for financial services and ecommerce markets, plus a few retail and technology ones.
As a leading payments provider, we value additional insights into consumer behaviour, opinions and trends that are shaping the many different markets we operate in. Mintel is a very good and very quick way for us to obtain those insights.
We use Mintel to get a view on where a particular market is going, which can support us in product development and help us identify opportunities or indeed risks, it is a very useful barometer of a market’s potential.
Andrew Neeson, Market Intelligence Manager, VocaLink
We have such a great working relationship with Mintel on lots of different levels. As an insight partner, they have helped us to develop our business planning in specific categories as well as supporting our creative process but they’ve also been super helpful with facilitating our events in their inspirational offices near St Paul’s.
They’re an innovative company, with a client-focused team that always delivers.
Abby Carvosso, Group Managing Director, Bauer Media Group
There is no question that Mintel is the go-to resource for the best quality market research, but I did not think it was an affordable option for Abacus Marketing to consider. As a small marketing agency, we only work with a few new clients each year.
However, we have a very high-end consultative approach to our work, so we really do need a partner like Mintel to provide the big agency experience we are always aiming to deliver. Our clients come from an incredibly diverse range of industry sectors, so we obviously need access to market research reports from a very wide spectrum of marketplaces – and that is precisely what we got.
Stephen Taylor-Brown, Managing Director, Abacus
Working in a customer-obsessed organization means that data and insights have to be at our fingertips. Mintel’s reports help us support anecdotes with real quantifiable insights. The summary sections (which I really like) helps save time by giving a birds eye view of the content before spending time combing through the pages.
Our business review discussions are strengthened by the relevancy of the reports to help us better understand our customers. In addition, the customer service received from the team (especially in crunch periods) makes the process of understanding customer behavior even better.
Ngozi Ngonadi-Nkwoji, Senior Marketing Manager, Amazon
Is this report right for you?
From consumer reports to customised growth strategies. We have an option to suit your business requirements.
Find out more
