Career, finances and physical and mental wellbeing are among the top priorities of Brazilian Millennials, impacting their short- and medium-term plans.
Amanda Caridad, Senior Analyst Beauty and Personal Care – Latam
Mintel defines the Millennial generation as those born between 1982 and 1998 and who will be between 26 and 42 years old in 2024.
This report analyzes the values, short-term plans, interests, routine activities and consumption decision priorities of this generation.
Mintel is the world’s leading market intelligence agency. We show you how consumers think today and tomorrow. As a trusted partner to industry leaders, we deliver game-changing insights to businesses across the globe, fuelling their marketing and innovation strategies that will shape the future.
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Mintel’s 2024-25 Global Outlook on Sustainability: A Consumer Study is designed to help you understand what brands and companies should prioritise in order to educate consumers and ensure...
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Family plays a key role in Gen Xers’ lives as they prioritize taking care of others, impacting their behaviors and consumption habits.Laura Menegon, Analyst Food & Drink,...
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Brazilian consumers have adopted healthier alcoholic drinks consumption habits, favoring quality over quantity on most consumption occasions.Laura Menegon, Analyst Food & Drink, LATAM ...
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This report looks at the following areas: This Report investigates the following topics and their impacts on Brazilian lifestyles: Changes on spending and purchase behaviors Impacts on the economy,...
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The high consumption of sweets and desserts is associated with improving mood and satisfying desire.Laura Menegon, Analyst Food & Drink, LATAM ...
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This report looks at the following areas: Overview of the snack category and main consumers. Types of snacks consumed and where purchased. Reasons for snacking and choice factors...
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